1851

Stop and appreciate, for a moment, the simple beauty of the egg. It&#8217;s a superfood &#8211; incredibly healthy, easily prepared, fabulously versatile and to the taste of nearly everyone. Oh, and it can be a gold mine when utilized properly. Just ask Robert Maynard, co-founder and CEO of <a href="http://toastcafeonline.com/davidson/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-untapped-potential-of-the-breakfast-segment-1387" target="_blank" rel="nofollow" target="_blank">Famous Toastery</a>. &#8220;One of the best things about the breakfast concept &#8211; people eat it every day,&#8221; Maynard said. &#8220;People don&#8217;t eat Mexican every day, people don&#8217;t eat ice cream every day &#8211; but people do eat breakfast every day. Eggs, bacon &#8211; they eat it.&#8221; So for those wondering why Maynard, along with business partner Brian Burchill, chose breakfast as his restaurant segment, now you know. &#8220;We have a lot of customers who come three or four times a week,&#8221; he continued. &#8220;And people usually order the same exact thing. You&#8217;re typically not going to go to Chipotle four days a week, but people feel okay going to get their egg dish four times a week.&#8221; Besides a passion for delicious food and insight into the potential of the breakfast segment, there was another reason Maynard was drawn to the world of eggs and bacon &#8211; freedom. &#8220;In the restaurant business, nine times out of 10, it&#8217;s your entire life,&#8221; Maynard said. &#8220;There are very few concepts that close by 3 in the afternoon. With breakfast, you can actually have a night time, have a life. Any other concept out there, it&#8217;s lunch, dinner and your day&#8217;s shot.&#8221; Of course, Famous Toastery isn&#8217;t the only breakfast franchise concept out there, but the brand has been able to differentiate itself with the F-word &#8211; freshness. &#8220;Everyone likes to drop the F-bomb &#8211; fresh - but it&#8217;s false,&#8221; Maynard said. &#8220;You won&#8217;t walk into one of our stores and find a bag of frozen potatoes. We actually do make everything fresh, we make everything in the morning that day. We don&#8217;t just throw guacamole in your dish, we cut the avocado. We take a lot of time to do it right.&#8221; In short, Famous Toastery is used to operating in areas where they&#8217;re the only non-national chain, but by focusing on their strengths, the team is able to beat out bigger names for space, business and product. But it&#8217;s not just fresh ingredients that keep people coming back. Famous Toastery has also differentiated itself from the competition with a unique approach to customer service. To hear Maynard tell it, the breakfast franchise has completely done away with the idea of servers having specific sections. &#8220;Everyone in the restaurant works for everyone in the restaurant,&#8221; he said. &#8220;No servers have a section, every server works for you.&#8221; In short, the common refrain of &#8220;I&#8217;m out of coffee &#8211; where&#8217;s my server?&#8221; has been replaced with &#8220;No thanks, I&#8217;m fine.&#8221; It&#8217;s these small but significant changes that have made customers look at Famous Toastery like it&#8217;s the best thing since sliced bread &#8211; an appropriate comparison for a business with toast in its name.

1851 Franchise

How Famous Toastery cracked the franchise code with eggs.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

The Untapped Potential of the Breakfast Segment

the-untapped-potential-of-the-breakfast-segment

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Fitness Premier

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

graphic image of a financial deep dive of americas swimming pools co.

America’s Swimming Pool Company Franchise Costs, Fees, Profit and Data for 2025

americas-swimming-pool-asp-franchise-deep-dive

image of The Cleaning Authority Franchise Deep Dive Article financial investment details

The Cleaning Authority Franchise Costs, Fees, Profit and Data for 2025

the-cleaning-authority-franchise-deep-dive

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

The Untapped Potential of the Breakfast Segment

MORE STORIES LIKE THIS