Robert Maynard and Brian Burchill first met as kids when they lived down the street from each other in Centereach, New York. The friends grew up, enjoyed separate career paths, and eventually made their way down to Charlotte to open a little restaurant called Toast Café. Now, 13 years since the brand’s inception and five years since the launch of franchising, the brand has 35 locations across the U.S., as far West as Colorado, spanning down to Georgia and up through Pennsylvania and New York.
“I had never planned to get into the restaurant business,” Maynard said. “I happened to have experience in finance and real estate, and Brian convinced me to help him out.”
But things change, and once Toast Café gained steam and the business partners began franchising, they chose a new name that could cross state borders and gain recognition: Famous Toastery.
“One of the things that sets us apart is that we prepare our ingredients every day in the kitchen and everything is made to order, from scratch,” Burchill said. “We wanted to really forge our own path as leaders in the better-breakfast segment and to differentiate ourselves from the industry’s original players that focused on the breakfast part, but not the better part. When you come to a Famous Toastery, you feel like you’re getting a home-cooked meal, and that’s because you are.”
But even though the brand’s beginnings were based in the Charlotte area, coming back to Long Island and growing the brand’s presence there has been the duo’s goal since launching franchising. The team still has family in the area, including Maynard’s father who was a first responder in 9/11 and former FDNY lieutenant.
“Long Island is in my blood, and coming back here has been important to us personally as we’ve been growing this franchise brand across new states,” Maynard said. “This homecoming is so special to us, and the Commack location is the first of many to come to Long Island as we look for qualified franchise partners to help grow along our corporate store development.”
In fact, Famous Toastery is looking to add an additional 20 locations across the New York City area, including Long Island, Staten Island and the five boroughs. And they won’t stop there. The team has been opening franchises at a record pace, eclipsing its number of open locations each year since launching franchising, and aiming to build a presence across the entire East Coast. As franchisees sign on to develop the brand, the press is also taking notice. Famous Toastery has been featured in major media outlets, including Entrepreneur magazine, Forbes, FOX and Friends, FOX Business Television, Vogue and the Wall Street Journal. The chain was recognized by FSR Magazine as being one of the top 14 restaurant chains ready for lift-off in 2018, and Famous Toastery was also identified by CNBC as a top franchise to buy.
With locations only open for breakfast and lunch, Maynard says the brand is a lifestyle brand, meaning that franchisees are able to enjoy their evenings with their family. He comments that an additional bonus is franchisees won’t come home smelling like fried food.
“We offer a great value proposition to our franchisees. Once they get their first location up and running, it’s not surprising when they come back and want to sign up for more territories,” Maynard said.
Costs to open a Famous Toastery range from $601,500 to $1,044,000. To learn more about franchise opportunities, visit www.OwnAToastery.com.