1851

From yogurt and muffins to eggs benedict and French toast, just about every QSR and fast-casual diner dishes up their own version of breakfast. But not all morning meals are created equal&#8212;in a sea of all-day breakfast offerings, it can sometimes be hard to rise above the fray. Enter <a href="http://ownatoastery.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-franchisees-choose-famous-toastery-over-other-breakfast-brands-4306" target="_blank" rel="nofollow">Famous Toastery</a>, a leader in the brunch segment. According to co-founder and CEO Robert Maynard, the secret to standing out as the superior breakfast choice is simple&#8212;don&#8217;t compromise. &#8220;It&#8217;s so much easier to take out a bag of potatoes and heat it up and give it to someone. It takes more time to wash, dry, cut and cook potatoes&#8212;but that&#8217;s the kind of added care to detail that helps Famous Toastery standout,&#8221; Maynard said. &#8220;Everything you eat that day was made that day. It&#8217;s about always going that extra step, and we feel like we&#8217;re doing what people expect out of their meals these days. If you want to be the best, you have to act like it&#8212;that means flying in lobster daily; roasting your own chicken every morning; and making your own dressings. We don&#8217;t have deep fryers or heat lamps.&#8221; It&#8217;s hard work, but Maynard says it pays off. And they&#8217;ve created their own lucrative niche because of it. &#8220;When it comes to better-breakfast, there&#8217;s no real leader in it. People are starting to see Famous Toastery as an incredible opportunity,&#8221; Maynard added. Today, Famous Toastery boasts unrivaled loyalty&#8212;the same customers come back four to five times a week. And there are currently 25 additional stores in the planning stages or on the verge of opening. &#8220;Breakfast has always been popular, it&#8217;s just that very few brands put the effort into capturing this segment with a concerted effort&#8212;hence, the need for a concept like Famous Toastery and our highly differentiated menu,&#8221; said Dean Kessel, a Famous Toastery franchisee. &#8220;Our customers love the fact that they can get anything on our menu from the morning through late afternoon. And the recipes and the methodology behind our meals are unlike anyone else in the category. It&#8217;s great being a part of a start-up franchise and having the opportunity to be part of the growth of such a unique concept&#8212;the reaction customers have to our product validates my decision to become a franchisee every day.&#8221; But it&#8217;s not just the unique menu and attention to detail that&#8217;s drawing franchisees to Famous Toastery. According to Maynard, the brand&#8217;s better work-life balance has become an important perk, too. While many QSR chains are open 24 hours, Famous Toastery takes pride in the fact that it operates on an eight-hour work day. This means that franchisees can close up shop at 3 p.m. and get home to their families shortly thereafter&#8212;all while maintaining the same high AUVs that many chains with longer hours achieve. When Michelle and Tim McGinnin moved to Myrtle Beach, South Carolina, they quickly noticed that there was a huge lack of breakfast in the community. The couple debated getting into the restaurant business for a handful of years, but with two young kids in elementary school, they weren&#8217;t sure if they were ready for the time commitment that came with business ownership. Then they found out that Famous Toastery was franchising. &#8220;We did our homework. We knew breakfast was what we wanted to do. But more importantly, we liked the hours that Famous Toastery offered, and how they worked with having a family. This was an opportunity to offer a better breakfast option to the community we love, while simultaneously being able to spend time with our family and not sacrificing our personal lives. Famous Toastery gave us the opportunity to have it all,&#8221; Michelle said. To learn more about Famous Toastery, <a href="http://famoustoastery.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-franchisees-choose-famous-toastery-over-other-breakfast-brands-4306" target="_blank" rel="nofollow">click here. </a>

1851 Franchise

With a wealth of chains all boasting breakfast, choosing the right franchise isn't easy. But with better food and a better model, Famous Toastery is gaining the upperhand. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Why Franchisees Choose Famous Toastery Over Other Breakfast Brands

why-franchisees-choose-famous-toastery-over-other-breakfast-brands

TruBlue Home Service Ally

TruBlue Featured in USA Today as Key Player in Helping Seniors Age Safely at Home

trublue-featured-in-usa-today-as-key-player-in-helping-seniors-age-safely-at-home

Right at Home

Right at Home Marks 30 Years With Continued Franchise Growth

Right at Home Marks 30 Years With Continued Franchise Growth, Tech Advancements, and Strong System Engagement in First Half of 2025

right-at-home-franchise-growth-2025

KidStrong Franchising, LLC

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

From Franchisee to Franchisor: How Howard Picker Is Using His Experience to Drive Sustainable Growth at Floyd’s 99

howard-picker-floyds-99-barbershop-franchise-franchisor-hot-seat

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

HTeaO Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-hteaos-franchise-costs-fees-profit-and-data

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Franchisee spotlight graphic with photos of Danielle Rosemond & Usman Khan & TruBlue logo

Family Members of Local Physicians Bring TruBlue Franchise to North Central Nassau, Long Island: A Health Care-Inspired Approach to Aging in Place

family-brings-trublue-franchise-to-north-central-nassau

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

Why Franchisees Choose Famous Toastery Over Other Breakfast Brands

MORE STORIES LIKE THIS