1851 Franchise LogoFranchise

What once seemed like an industry exclusive to hot dogs and coffee, food trucks can now be found in virtually every major city across the nation. Fast Casual, in a four-part series, explores how the food truck industry evolved into the powerhouse it is today, and where it might be heading.

According to FoodTruckHQ, the food truck industry is the fastest-growing channel in today’s foodservice industry, having growing 12.4 throughout the past five years. Currently worth $650 million, the industry could hit $2.7 billion by the end of 2017. Trying to pinpoint how the food truck trend first began and caught fire, Fast Casual says many think it began at the start of the new millennium, with social media playing a major role in it’s boon.

In the first article of the series, Fast Casual delves into how the industry began, its independent nature and the issues established food trucks are facing.

Click here to read the full article.

Don’t Miss the Next Big Franchise Story

Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else

By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.

Nick Powills

About the Author

Nick Powills

Follow

Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

More Articles Like This