1851

Wendy’s is offering customers the chance to “rise to defend freshness" with its first tabletop role-playing game (RPG), called <a href="http://feastoflegends.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207" target="_blank" rel="nofollow">"Feast of Legends.”</a> The <a href="https://www.youtube.com/watch?v=imlFxSr6oqw%5C&utm_source=1851franchise.com&utm_medium=article&utm_campaign=feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207" target="_blank" rel="nofollow">free game was launched</a> this week at New York Comic Con in partnership with global entertainment brand Fandom and YouTube role-playing series Critical Role. The launch includes a "roll the dice" online generator and a <a href="https://www.feastoflegends.com/images/Feast_Of_Legends.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207" target="_blank" rel="nofollow">PDF Player's Guide</a> containing rules and guidelinesWhile this marketing ploy may seem niche to the uninitiated, there are 4.7 million RPG fans across the U.S. and 13.8 million worldwide, according to <a href="https://www.qsrmagazine.com/news/wendy-s-launches-first-role-playing-game?utm_source=1851franchise.com&utm_medium=article&utm_campaign=feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207" target="_blank" rel="nofollow">Google Analytics data cited by Wendy's</a>. The original role-playing game, <a href="https://www.newyorker.com/culture/cultural-comment/the-uncanny-resurrection-of-dungeons-and-dragons?utm_source=1851franchise.com&utm_medium=article&utm_campaign=feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207" target="_blank" rel="nofollow">"Dungeons &amp; Dragons," has seen a revival</a> in recent years.This isn’t the only time this year Wendy’s has dipped its toes into the gamer pool. The burger chain recently <a href="https://adage.com/article/special-report-cannes-lions/wendys-keeping-fortnite-fresh-bests-nikes-dream-crazy-take-social-influencer-grand-prix-cannes-lions/2179046?utm_source=1851franchise.com&utm_medium=article&utm_campaign=feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207" target="_blank" rel="nofollow">engaged with fans on the hit online game, "Fortnite,"</a> creating a Wendy's avatar that entered burger restaurants inside the game's unpopulated cityscape. Wendy's <a href="https://www.mobilemarketer.com/news/wendys-plays-fortnite-on-twitch-to-launch-baconfest/559001/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207" target="_blank" rel="nofollow">returned to Twitch</a> this summer to play the game with its digital avatar, live-streaming the action to promote the launch of Baconfest.Wendy's is <a href="https://1851franchise.com/chipotle-enters-the-esports-arena-2709690">certainly not the first QSR brand to target the specific yet sizable set of gamers</a>—plenty of other major foodservice chains such as <a href="https://contently.com/2016/09/07/11-weirdest-branded-video-games/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207" target="_blank" rel="nofollow">Taco Bell and Burger King</a> have tapped into the <a href="https://newzoo.com/insights/articles/the-global-games-market-will-generate-152-1-billion-in-2019-as-the-u-s-overtakes-china-as-the-biggest-market/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207" target="_blank" rel="nofollow">$152 billion global gaming market</a> and developed branded video games in the past. Earlier this month,<a href="https://1851franchise.com/game-on-the-kfc-dating-simulator-is-the-latest-in-qsr-brands-developing-video-games-2710992#stories"> KFC announced the release of a new dating simulator</a> in which players will be able to hit it off with a “young and hip” Colonel Sanders.&nbsp;These wacky marketing techniques are <a href="https://www.mobilemarketer.com/news/kfc-parodies-influencers-with-cgi-hipster-colonel-sanders/552499/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207" target="_blank" rel="nofollow">becoming more and more common</a> in the foodservice space. As QSR and fast casual brands<a href="https://1851franchise.com/retweet-these-franchise-brands-are-doing-social-media-the-right-way-2710974#stories"> compete for Twitter followers and the attention of younger generations</a>, it is safe to say that we’ll continue to see creative ways to get customers in the door.

Feast of Legends: Wendy's Is the Latest QSR Brand To Appeal to the Lucrative Gamer Demographic

1851 Franchise

The burger chain’s new ‘Dungeons & Dragons’-themed marketing campaign is following the trend of foodservice brands appealing to the booming gaming industry.


feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic

Paris Baguette

Photo of array of Paris Baguette pastries

Paris Baguette Redefines Morning Routines With Fresh Breakfast and Premium Coffee Strategy

paris-baguette-breakfast-strategy-growth

TruBlue Home Service Ally

TruBlue’s Home Maintenance Plans: Peace of Mind for Homeowners

trublues-home-maintenance-plans-peace-of-mind-for-homeowners

Caring Transitions

Caring Transitions Targets Peoria, Illinois, for Franchise Growth

caring-transitions-targets-peoria-illinois-for-franchise-growth

Caring Transitions Celebrates a Strong Start to 2025 With 19 New Franchise Sales and Momentum-Building Training Events

caring-transitions-celebrates-a-strong-start-to-2025-with-19-new-franchise-sales-and-momentum-building-training-events

Right at Home

Right at Home 30th Anniversary in Home Care with Right at Home Logo

Celebrating 30 Years of Excellence and Future Innovations in Home Care

celebrating-30-years-of-excellence-and-future-innovations-in-home-care

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Feast of Legends: Wendy's Is the Latest QSR Brand To Appeal to the Lucrative Gamer Demographic

MORE STORIES LIKE THIS