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Wendy’s is offering customers the chance to “rise to defend freshness" with its first tabletop role-playing game (RPG), called <a href="http://feastoflegends.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207" target="_blank" rel="nofollow">"Feast of Legends.”</a> The <a href="https://www.youtube.com/watch?v=imlFxSr6oqw%5C&utm_source=1851franchise.com&utm_medium=article&utm_campaign=feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207" target="_blank" rel="nofollow">free game was launched</a> this week at New York Comic Con in partnership with global entertainment brand Fandom and YouTube role-playing series Critical Role. The launch includes a "roll the dice" online generator and a <a href="https://www.feastoflegends.com/images/Feast_Of_Legends.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207" target="_blank" rel="nofollow">PDF Player's Guide</a> containing rules and guidelinesWhile this marketing ploy may seem niche to the uninitiated, there are 4.7 million RPG fans across the U.S. and 13.8 million worldwide, according to <a href="https://www.qsrmagazine.com/news/wendy-s-launches-first-role-playing-game?utm_source=1851franchise.com&utm_medium=article&utm_campaign=feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207" target="_blank" rel="nofollow">Google Analytics data cited by Wendy's</a>. The original role-playing game, <a href="https://www.newyorker.com/culture/cultural-comment/the-uncanny-resurrection-of-dungeons-and-dragons?utm_source=1851franchise.com&utm_medium=article&utm_campaign=feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207" target="_blank" rel="nofollow">"Dungeons &amp; Dragons," has seen a revival</a> in recent years.This isn’t the only time this year Wendy’s has dipped its toes into the gamer pool. The burger chain recently <a href="https://adage.com/article/special-report-cannes-lions/wendys-keeping-fortnite-fresh-bests-nikes-dream-crazy-take-social-influencer-grand-prix-cannes-lions/2179046?utm_source=1851franchise.com&utm_medium=article&utm_campaign=feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207" target="_blank" rel="nofollow">engaged with fans on the hit online game, "Fortnite,"</a> creating a Wendy's avatar that entered burger restaurants inside the game's unpopulated cityscape. Wendy's <a href="https://www.mobilemarketer.com/news/wendys-plays-fortnite-on-twitch-to-launch-baconfest/559001/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207" target="_blank" rel="nofollow">returned to Twitch</a> this summer to play the game with its digital avatar, live-streaming the action to promote the launch of Baconfest.Wendy's is <a href="https://1851franchise.com/chipotle-enters-the-esports-arena-2709690">certainly not the first QSR brand to target the specific yet sizable set of gamers</a>—plenty of other major foodservice chains such as <a href="https://contently.com/2016/09/07/11-weirdest-branded-video-games/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207" target="_blank" rel="nofollow">Taco Bell and Burger King</a> have tapped into the <a href="https://newzoo.com/insights/articles/the-global-games-market-will-generate-152-1-billion-in-2019-as-the-u-s-overtakes-china-as-the-biggest-market/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207" target="_blank" rel="nofollow">$152 billion global gaming market</a> and developed branded video games in the past. Earlier this month,<a href="https://1851franchise.com/game-on-the-kfc-dating-simulator-is-the-latest-in-qsr-brands-developing-video-games-2710992#stories"> KFC announced the release of a new dating simulator</a> in which players will be able to hit it off with a “young and hip” Colonel Sanders.&nbsp;These wacky marketing techniques are <a href="https://www.mobilemarketer.com/news/kfc-parodies-influencers-with-cgi-hipster-colonel-sanders/552499/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=feast-of-legends-wendys-is-the-latest-qsr-brand-to-appeal-to-the-lucrative-gamer-demographic-2711207" target="_blank" rel="nofollow">becoming more and more common</a> in the foodservice space. As QSR and fast casual brands<a href="https://1851franchise.com/retweet-these-franchise-brands-are-doing-social-media-the-right-way-2710974#stories"> compete for Twitter followers and the attention of younger generations</a>, it is safe to say that we’ll continue to see creative ways to get customers in the door.

Feast of Legends: Wendy's Is the Latest QSR Brand To Appeal to the Lucrative Gamer Demographic

1851 Franchise

The burger chain’s new ‘Dungeons & Dragons’-themed marketing campaign is following the trend of foodservice brands appealing to the booming gaming industry.


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