Fitness Premier Enters Montana with First Conversion Deal in Bozeman

Fitness Premier 24/7 Clubs, the full-service fitness franchise, is making its Montana debut. Local gym owners Eddie Davila and Chase Isle, founders of Urban Fitness, are converting their facility in Bozeman, Montana, to a Fitness Premier, marking the brand’s first location in the state.

For Isle, the move is a natural extension of a lifelong passion for fitness. “I am originally from Montana, born and raised,” he said. “Fitness has always been a background for me — I played high school and college sports. I got into personal training and did that for the last 17 years or so in Bozeman. But I’ve always wanted to own or operate my own gym.”

He and Davila, who first met 15 years ago while working in another local facility, realized they shared a vision. “I am from Miles City,” Davila said. “My wife and I came out here for school in 2004 and I studied exercise science and physiology. Since then, I have worked in a variety of industries and settings, from the clinical field to the private practice field to academia. After a few years, we collaborated and decided to open our own business.”

Six years ago, they launched Urban Fitness together, blending Isle’s training expertise with Davila’s background in exercise science, clinical practice and education.

“It’s been great growing the business — there are growing pains and lessons you learn along the way,” Davila said. “But it’s really a testament to the teamwork. We both excel in different areas, so we pair together very nicely. The people we’ve met have also been amazing — we have a solid community here and the people here are wonderful.”

Why Fitness Premier? A Human-Centered Fit

The decision to join Fitness Premier came after years of building friendships with the franchise’s leadership team.

“We went to a summit and made a connection with one of the people at Fitness Premier,” Isle said. “Over the years, having those guys as friends and being able to troubleshoot has been great. We’ve been able to keep in contact with them, and we reached out to them numerous times for support. They reached out to us and wanted to see if we’d have interest in converting. We realized that our visions kind of aligned.”

For Davila, the choice was cemented during a visit to Fitness Premier’s headquarters.

“It was ultimately the people — the leadership team has been authentic, genuine, and they have a real interest in helping franchisees succeed,” he said. “They are very growth-oriented. That human aspect was really what sold us. On the business operations side, the numbers really speak for themselves. They are very innovative and staying progressive on what is coming down the road.”

The personal touch sealed the deal for Isle as well. “When we went to the headquarters, they were able to show us multiple locations and they remembered everyone’s names and knew people’s needs,” he said. “In our area, we do that really well already, but what they offer allows us to do that at a greater scale.”

Scaling for the Future

The Bozeman facility is now preparing for its official conversion to Fitness Premier, a step that will bring expanded resources, technology, and systems to support continued growth.

“The team has been terrific thus far — they’ve helped with any questions we have at any step of the way and make sure we get clarity on everything through this process,” Davila said.

And while the conversion is exciting, both partners already have their eyes on the future.

“When Chase and I started our current gym, we always envisioned having multiple locations,” Davila said. “So that was one of the things that was very intriguing about Fitness Premier. From a scalability factor, we thought that this could be a mutually beneficial relationship where we could help each other scale and could have multiple gyms in various markets. That was another big selling point.”

Fitness Premier: A Legacy of Community and Growth

Fitness Premier, founded by lifelong athletes Jason Markowicz and Rick King, has become an emerging name in fitness franchising by blending small-town community values with the amenities of larger gyms. The brand’s model focuses on mid-tier pricing and technology-driven member experiences.

With its first Montana location underway, Fitness Premier continues to expand its mission: delivering a better fitness experience while empowering local entrepreneurs like Davila and Isle to thrive.

“Everyone has somebody different they are dealing with when it comes to fitness and we take pride in knowing we are helping people accomplish different aspects of their personal journeys,” Isle said. “That’s what this is all about.”

To find out more information on costs to buy this franchise, please visit https://ownafitnesspremier.com/.