1851

In a recent article for <a href="https://www.forbes.com/sites/forbesagencycouncil/2019/10/07/six-tips-for-businesses-to-leverage-content-marketing-for-b2b-sales/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-six-tips-for-businesses-to-leverage-content-marketing-for-b2b-sales-2711236#796a6d82160b" target="_blank" rel="nofollow">Forbes</a>, Nick Powills of <a href="https://www.nolimitagency.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-six-tips-for-businesses-to-leverage-content-marketing-for-b2b-sales-2711236" target="_blank" rel="nofollow">No Limit Agency*</a> and 1851 Franchise discussed six of the best practices for leveraging content marketing for B2B sales, including how to share strategic brand information to <a href="https://1851franchise.com/call-to-traction-five-ways-to-drive-engagement-through-your-brand-s-website-2709989">drive engagement,</a> how to use Google Ads to <a href="https://1851franchise.com/this-is-where-the-dollars-from-your-franchisee-marketing-fund-should-go-2711030#stories">complement content</a> and how to <a href="https://1851franchise.com/you-know-your-target-prospect-not-1492#stories">identify the characteristics and intentions</a> of a brand’s target audience.&nbsp;“All too often, business to business (B2B) marketers hear ‘content marketing’ and dismiss the practice as belonging under the purview of consumer messaging,” said Powills. “I won’t mince words: I believe this is a mistake. Content marketing has to do with <a href="https://1851franchise.com/what-franchise-brands-need-to-build-buzz-in-2020-franchisee-validation-2710731">advancing a compelling and overarching brand message</a> that leads to a strategic action item. As a business, you can't stay afloat without seeking to drive action from your clients.”Other tips that Powills gives for brands who are looking to capture prospective client interest with a strong content marketing strategy include utilizing engaging YouTube videos, adopting an <a href="https://1851franchise.com/adding-a-localized-twist-to-your-social-media-content-calendar-2708278">integrated spending approach</a> and more.To read the full article, head over to <a href="https://www.forbes.com/sites/forbesagencycouncil/2019/10/07/six-tips-for-businesses-to-leverage-content-marketing-for-b2b-sales/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-six-tips-for-businesses-to-leverage-content-marketing-for-b2b-sales-2711236#796a6d82160b" target="_blank" rel="nofollow">Forbes</a>.

Forbes: Six Tips For Businesses To Leverage Content Marketing For B2B Sales

1851 Franchise

No Limit Agency and 1851 Franchise’s Nick Powills gives expert tips on how business-to-business marketers need to approach their content strategy.


forbes-six-tips-for-businesses-to-leverage-content-marketing-for-b2b-sales

Mosquito Squad Plus

image of mosquito squad franchise investment opportunity

Top 5 Reasons To Invest in a Mosquito Squad Plus Franchise Right Now

top-5-reasons-invest-mosquito-squad-franchise

Sola Salons

image of sola salons franchisees marc barber and wesley staples 

Real Estate Professionals and Sola Salons Owners To Share Growth Journey in Upcoming Webinar

real-estate-to-sola-salons-franchise-webinar

DoodyCalls

Why DoodyCalls Is Cleaning Up in the Pet Waste Industry

why-doodycalls-is-cleaning-up-in-the-pet-waste-industry

What Makes DoodyCalls Every Dog Owner's Best Friend 

doodycalls-pet-waste-removal-benefits

HomeTeam Inspection Service

Photo of two HomeTeam team members speaking with person in white top and black skirt

Investing in Your Future: What Does It Take To Own a HomeTeam Inspection Service Franchise?

hometeam-franchise-investment

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

McDonald’s Rolls Out Major Value Push To Win Back Customers Amid Inflation

mcdonalds-rolls-out-major-value-push-to-win-back-customers-amid-inflation

Photo of Paris Baguette pastries and beverages 

Paris Baguette Celebrates 250th Café Opening in Frederick, Maryland, Accelerating Expansion and Reviving the Neighborhood Bakery Café

paris-baguette-250th-north-america-cafe

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth - 1851 Franchise

Restaurant Chains Open Their Wallets To Jump-Start Franchise Growth

restaurant-franchise-incentives-cash-royalty-holidays-fee-reductions

U.S. Budget Deficit Rises as Tariff Revenues Increase — Potential Considerations for Franchising

us-budget-deficit-rises-as-tariff-revenues-increase-potential-considerations-for-franchising

Dickey's Franchisee Backlash - Lawsuits - Disputes - 1851 Franchise

Texas-Based Dickey’s Barbecue Pit Grapples with Franchisee Backlash

dickeys-barbecue-pit-franchisee-lawsuits

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

Forbes: Six Tips For Businesses To Leverage Content Marketing For B2B Sales

MORE STORIES LIKE THIS