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In a recent article for <a href="https://www.forbes.com/sites/forbesagencycouncil/2019/10/07/six-tips-for-businesses-to-leverage-content-marketing-for-b2b-sales/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-six-tips-for-businesses-to-leverage-content-marketing-for-b2b-sales-2711236#796a6d82160b" target="_blank" rel="nofollow">Forbes</a>, Nick Powills of <a href="https://www.nolimitagency.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-six-tips-for-businesses-to-leverage-content-marketing-for-b2b-sales-2711236" target="_blank" rel="nofollow">No Limit Agency*</a> and 1851 Franchise discussed six of the best practices for leveraging content marketing for B2B sales, including how to share strategic brand information to <a href="https://1851franchise.com/call-to-traction-five-ways-to-drive-engagement-through-your-brand-s-website-2709989">drive engagement,</a> how to use Google Ads to <a href="https://1851franchise.com/this-is-where-the-dollars-from-your-franchisee-marketing-fund-should-go-2711030#stories">complement content</a> and how to <a href="https://1851franchise.com/you-know-your-target-prospect-not-1492#stories">identify the characteristics and intentions</a> of a brand’s target audience.&nbsp;“All too often, business to business (B2B) marketers hear ‘content marketing’ and dismiss the practice as belonging under the purview of consumer messaging,” said Powills. “I won’t mince words: I believe this is a mistake. Content marketing has to do with <a href="https://1851franchise.com/what-franchise-brands-need-to-build-buzz-in-2020-franchisee-validation-2710731">advancing a compelling and overarching brand message</a> that leads to a strategic action item. As a business, you can't stay afloat without seeking to drive action from your clients.”Other tips that Powills gives for brands who are looking to capture prospective client interest with a strong content marketing strategy include utilizing engaging YouTube videos, adopting an <a href="https://1851franchise.com/adding-a-localized-twist-to-your-social-media-content-calendar-2708278">integrated spending approach</a> and more.To read the full article, head over to <a href="https://www.forbes.com/sites/forbesagencycouncil/2019/10/07/six-tips-for-businesses-to-leverage-content-marketing-for-b2b-sales/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-six-tips-for-businesses-to-leverage-content-marketing-for-b2b-sales-2711236#796a6d82160b" target="_blank" rel="nofollow">Forbes</a>.

Forbes: Six Tips For Businesses To Leverage Content Marketing For B2B Sales

1851 Franchise

No Limit Agency and 1851 Franchise’s Nick Powills gives expert tips on how business-to-business marketers need to approach their content strategy.


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