1851

<a href="https://1851franchise.com/joshuatreeexperts">Joshua Tree Experts</a>, the Pennsylvania-based home services franchise that provides tree maintenance, lawn care and pest control services, has signed its first franchisee. Carlos Lozano, a former investment banker and lifetime entrepreneur, decided to pursue ownership with&nbsp;<a href="https://www.treecarefranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=former-banker-signs-as-first-joshua-tree-experts-franchisee-2723385" target="_blank" rel="nofollow">Joshua Tree Experts</a> after&nbsp;personally experiencing the lack of high-quality tree care services available in his area.“I got out of the banking business four or five years ago and ended up forex trading and day trading while I figured out what I wanted to do next,” said Lozano. “Joshua Tree Experts actually came out of necessity. I had some trees I needed taken care of, and it was like pulling teeth trying to get someone to come out. After I went through the process and finally got service completed, I realized that there was such a need for a good tree service company in my area, especially if the level of service I received is what everyone is dealing with.”Lozano briefly considered purchasing an existing private business but decided that franchising was the more appealing investment option due to the investment range and available support. When he came across Joshua Tree Experts, he knew it was a great fit.“It was obvious just from speaking with them — that team is fantastic,” said Lozano. “What it really comes down to is that the team is not just a bunch of franchise executives who have never dealt with a tree. They really work in the tree business, and to me, that’s worth way more than someone who says they're a C-level executive and will give business advice but has never worked with trees. Their team is really what caught me.”<h3>Lozano’s Role with the Franchise</h3>As Joshua Tree Expert’s first franchisee, Lozano said he is looking forward to playing a crucial role in establishing a strong foundation with the brand as it continues to grow. As the first local owner, Lozano feels confident he will have more than enough support as he grows and sees an opportunity to grow to be a model franchisee.“This allows me to set myself as the example and push the boundaries for other upcoming franchisees,” he said. “I want people to see me and think, ‘He did this, he’s implementing the proven systems laid out to follow, and he’s expanding.’”As he grows his own business, Lozano will lean heavily on his values. Simply put, if he would not recommend a service or course of action to his own mother, Lozano will not make that recommendation to a customer.“I have simplified and streamlined my values and decision making process by saying, ‘Is this something I would, in fairness, provide my mother?’” he said. “If I would do it for my family members, I would do it for my clients.”<h3>Growth with Joshua Tree Experts</h3>As he lays a foundation for his own success and engages in conversations with the leadership team to hone systems and processes, Lozano is ready to support other franchisees any way he can. He explains that they are&nbsp;all part of a family and feels everyone should help one another if possible.“One of the things I really want to drive home with my mentees is that it’s important to expand who you are,” said Lozano. “If you’re here, no matter how great you think you are, how can we make you better? I will find out how each owner wants to grow so I can better support them. You can’t force feed someone knowledge unless they want to eat.”As the franchise expands in Colorado, Georgia, Massachusetts, New Jersey, North Carolina, Ohio, Pennsylvania and Texas, Lozano will play a key role in developing his fellow franchisees as they visualize and pursue their own futures with the brand.For more information on franchising with Joshua Tree Experts, visit:<a href="https://1851franchise.com/joshuatreeexperts/info">&nbsp;https://1851franchise.com/joshuatreeexperts/info</a>

Former Banker Signs as First Joshua Tree Experts Franchisee

1851 Franchise

Carlos Lozano will bring the tree maintenance, plant health, lawn care and pest control franchise to his community of Orange County, NY, as his next entrepreneurial venture.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

former-banker-signs-as-first-joshua-tree-experts-franchisee

Children's Lighthouse

Children’s Lighthouse Wraps Up Q1 With Two New Openings and Continued Industry Recognition

childrens-lighthouse-wraps-up-q1-with-two-new-openings-and-continued-industry-recognition

Happy Joe’s Franchising

Why Texas Is the Perfect State To Open a Happy Joe’s Franchise

why-texas-is-the-perfect-state-to-open-a-happy-joes-franchise

Seniors Helping Seniors®

Photo of two people, with white hair, sitting on couch, smiling at each other

Seniors Helping Seniors® In-Home Care Services Expands in Manassas and Fredericksburg, Virginia

seniors-helping-seniors-in-home-care-services-expands-in-manassas-and-fredericksburg-virginia

BooXkeeping

Tech-Driven Bookkeeping: How BooXkeeping Franchisees Are Embracing the Future

tech-driven-bookkeeping-how-booxkeeping-franchisees-are-embracing-the-future

Fitness Premier

Fitness Premier's State-of-the-Art Facilities and Multi-Discipline Approach Fuels Franchise Owner Success

fitness-premiers-state-of-the-art-facilities-and-multi-discipline-approach-fuels-franchise-owner-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

FAT Brands Becomes First Restaurant Franchise To Accept Bitcoin for Royalty Payments

fat-brands-becomes-first-restaurant-franchise-to-accept-bitcoin-for-royalty-payments

Yum! Brands CEO David Gibbs To Retire in 2026 After 36 Years With the Company

yum-brands-ceo-david-gibbs-to-retire-in-2026-after-36-years-with-the-company

Hooters Bankruptcy - Chapter 11 - April 2025 - 1851 Franchise

Hooters Files for Bankruptcy, Sells Restaurants to Franchisee Group

hooters-bankruptcy-chapter-11-april-2025

Fly Dance Fitness Expands With First Franchise Location in Georgia

fly-dance-fitness-franchise-expansion

Florida Franchisee Reflects on Success and Growth with Sylvan Learning

florida-franchisee-reflects-on-success-and-growth-with-sylvan-learning

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

military-veteran-and-craft-beer-enthusiast-to-bring-voodoo-brewing-co-to-toledo-ohio

Franchisee spotlight featuring Ian and Dick Rydholm with gradient blue background and Sylvan logo

Ian and Dick Rydholm Celebrate 30 Years of Transforming Lives Through Sylvan Learning in El Paso, Texas

ian-and-dick-rydholm-celebrate-30-years-of-transforming-lives-through-sylvan

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

Former Banker Signs as First Joshua Tree Experts Franchisee

MORE STORIES LIKE THIS