Fran X | How Can Franchisors Win With Franchise Brokers?

The Next McDonald's (Big Idea)

Selling is Your Job... Not the Brokers

Emerging franchisors …

Good brokers generate leads and present your brand. They don’t sell. That’s your job!

Brokers present their candidates with franchise opportunities they believe are a good fit. The broker’s job is to present and the franchisor’s job is to sell and award.

As a franchisor, you not only need to have a great brand, Item 19 and marketplace differentiators, but also a great process in place to inform, educate and convert qualified leads. If you want to build trust with brokers you need to show them that you have the processes in place to convert their leads.

Next time you present to a broker or broker organization, walk them through your lead conversion processes.

News You Can (Actually) Use

• Raising Cane’s Puts Corporate Staff to Work at Restaurants: In response to labor shortage, Raining Cane’s deployed corporate staff to work in restaurants.
• Whoa! Jobs Report Disappoints ... Again: September jobs report registers 194,000 new jobs. Far below market estimates of 500,000.

Killer Brands

Mighty Quinn’s - This fast casual barbecue brand is an industry leader and positioned to be the Shake Shack of the barbecue world. Great AUV’s and ROI potential. You can download their franchise guide here.