The Next McDonald's (Big Idea) Selling is Your Job... Not the Brokers Emerging franchisors … Good brokers generate leads and present your brand. They don’t sell. That’s your job! Brokers present their candidates with franchise opportunities they believe are a good fit. The broker’s job is to present and the franchisor’s job is to sell and award. As a franchisor, you not only need to have a great brand, Item 19 and marketplace differentiators, but also a great process in place to inform, educate and convert qualified leads. If you want to build trust with brokers you need to show them that you have the processes in place to convert their leads. Next time you present to a broker or broker organization, walk them through your lead conversion processes. News You Can (Actually) Use Raising Cane’s Puts Corporate Staff to Work at Restaurants : In response to labor shortage, Raining Cane’s deployed corporate staff to work in restaurants. Whoa! Jobs Report Disappoints ... Again : September jobs report registers 194,000 new jobs. Far below market estimates of 500,000. Killer Brands Mighty Quinn’s - This fast casual barbecue brand is an industry leader and positioned to be the Shake Shack of the barbecue world. Great AUV’s and ROI potential. You can download their franchise guide here .
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If franchisors want to build trust with brokers, they need to show them that they have the processes in place to convert their leads.
Good brokers generate leads and present your brand. They don’t sell. That’s your job!
Brokers present their candidates with franchise opportunities they believe are a good fit. The broker’s job is to present and the franchisor’s job is to sell and award.
As a franchisor, you not only need to have a great brand, Item 19 and marketplace differentiators, but also a great process in place to inform, educate and convert qualified leads. If you want to build trust with brokers you need to show them that you have the processes in place to convert their leads.
Next time you present to a broker or broker organization, walk them through your lead conversion processes.
Mighty Quinn’s - This fast casual barbecue brand is an industry leader and positioned to be the Shake Shack of the barbecue world. Great AUV’s and ROI potential. You can download their franchise guide here.
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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
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