1851

<h4 style="margin-left:0px;">The Next McDonald's (Big Idea)</h4><p style="margin-left:0px;"><strong>Selling is Your Job... Not the Brokers</strong></p><figure class="image image-style-align-left"><img src="https://1851-prod.s3.amazonaws.com/story/editor/1633729305_unnamed (8).png"></figure><p style="margin-left:0px;">Emerging franchisors …</p><p style="margin-left:0px;">Good brokers generate leads and present your brand. They don’t sell. That’s your job!</p><p style="margin-left:0px;">Brokers present their candidates with franchise opportunities they believe are a good fit. The broker’s job is to present and the franchisor’s job is to sell and award.</p><p style="margin-left:0px;">As a franchisor, you not only need to have a great brand, Item 19 and marketplace differentiators, but also a great process in place to inform, educate and convert qualified leads. If you want to build trust with brokers you need to show them that you have the processes in place to convert their leads.</p><p style="margin-left:0px;">Next time you present to a broker or broker organization, walk them through your lead conversion processes.</p><h4 style="margin-left:0px;">News You Can (Actually) Use</h4><ul><li><a href="https://dddilaw.infusion-links.com/api/v1/click/6260388269522944/4518462802493440?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fran-x-how-can-franchisors-win-with-franchise-brokers-2716841" target="_blank" rel="nofollow">Raising Cane’s Puts Corporate Staff to Work at Restaurants</a>: In response to labor shortage, Raining Cane’s deployed corporate staff to work in restaurants.</li><li><a href="https://dddilaw.infusion-links.com/api/v1/click/5040794859077632/4518462802493440?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fran-x-how-can-franchisors-win-with-franchise-brokers-2716841" target="_blank" rel="nofollow">Whoa! Jobs Report Disappoints ... Again</a>: September jobs report registers 194,000 new jobs. Far below market estimates of 500,000.</li></ul><h4 style="margin-left:0px;">Killer Brands</h4><figure class="image"><img src="https://1851-prod.s3.amazonaws.com/story/editor/1633729374_unnamed (9).png"></figure><p><a href="https://dddilaw.infusion-links.com/api/v1/click/6157914846134272/4518462802493440?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fran-x-how-can-franchisors-win-with-franchise-brokers-2716841" target="_blank" rel="nofollow"><strong>Mighty Quinn’s</strong></a><span style="background-color:rgb(255,255,255);color:rgb(52,52,52);"> - </span>This fast casual barbecue brand is an industry leader and positioned to be the Shake Shack of the barbecue world. Great AUV’s and ROI potential. You can download their franchise guide <a href="https://dddilaw.infusion-links.com/api/v1/click/5236557304168448/4518462802493440?utm_source=1851franchise.com&utm_medium=article&utm_campaign=fran-x-how-can-franchisors-win-with-franchise-brokers-2716841" target="_blank" rel="nofollow">here</a>.</p>

Fran X | How Can Franchisors Win With Franchise Brokers?

1851 Franchise

If franchisors want to build trust with brokers, they need to show them that they have the processes in place to convert their leads.

fran-x-how-can-franchisors-win-with-franchise-brokers

Fresh Coat

Photo of Fresh Coat vehicle with ladders on top

The Rise of Home Improvement Franchises: Why Now Is the Time to Invest

why-invest-home-improvement-franchise-fresh-coat

HomeTeam Inspection Service

Photo of HomeTeam inspector in red polo and khaki pants, walking by branded vehicle

Real Estate Today: Behind the Drywall: The Truth About Home Inspections

purpose-of-home-inspection

Dog Training Elite

Dog Training Elite Franchise - DTE - National Service Dog Month - 1851 Franchise

Celebrating Service Dogs: Why Proper Training Changes Lives — And How Dog Training Elite Is Leading the Way

dog-training-elite-national-service-dog-month

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Photo of "franchise" and "day job" balancing on see-saw

Can You Run a Franchise Without Quitting Your Day Job?

part-time-franchises-with-day-job

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

Why Buying Into a Franchise Is About More Than Just Brand Recognition

why-buying-into-a-franchise-is-about-more-than-just-brand-recognition

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Fran X | How Can Franchisors Win With Franchise Brokers?

MORE STORIES LIKE THIS