Franchise Deep Dive: Crumbl Cookies Franchise Costs, Fees, Profit and Data

Crumbl Cookies, the gourmet cookie franchise, has grown significantly since the company’s founding in 2017. But what makes this franchise so appealing for potential business owners across the country?

By Aryanna Cannoy1851 Franchise Contributor

Updated 10:10AM • 01/15/23

LAST UPDATED: Jan 11, 2023

FRANCHISE WEBSITE: https://crumblcookies.com/franchising

NUMBER OF LOCATIONS: 600+

REPORTED COST TO GET IN: $347,666 to $691,783

REPORTED ROI (Item 19): $1,687,731 (average total revenue)

Crumbl Cookies, the gourmet cookie franchise, took the baking world by storm very early on in its history. The brand that started with two cousins and a goal of creating the best chocolate chip cookies in Logan, Utah quickly grew into a booming franchise that is sweeping the country. Crumbl Cookies has since been named as one of the fastest growing restaurants and in 2022 alone saw a 500% growth from 2019.

How Many Crumbl Cookies Locations Are There?

According to Crumbl Cookies’ website, there are over 600 locations in 47 states. The brand began in 2017 and began franchising only one year later. Crumbl Cookies is now the fastest growing cookie company in the nation.

What Is the Crumbl Cookies Business Model?

Crumbl Cookies only offers its franchisees one business model. But within that model are several different ways to serve customers. Crumbl Cookies considers itself a cookie tech company. Every franchise location operates with the brand’s app that allows customers to choose their order and delivery method. These options include delivery, pick up, catering, digital gift cards and shipping.

The Crumble Cookie business model follows the original location’s model where customers can see the cookies being mixed, balled and dressed in real-time in an open concept. Franchisees are expected to keep up with a weekly rotating menu so customers can try new flavors every week or classic favorites.

How Much Can a Crumbl Cookies Owner Make?

The financial performance representations in Crumbl Cookies’ 2022 Franchise Disclosure Document are based on franchise locations that operated continuously throughout 2021. The total franchises that existed at the beginning of 2021 and operated continuously throughout 2021 was 140. 25 of these locations are not included in the data. These locations represented have approximately 40,000 to 125,000 people within the territory.

Total Revenue

Average Total Revenue: $1,687,731
Highest Total Revenue: $3,639,139
Median Total Revenue: $1,582,090
Lowest Total Revenue: $734,278

Gross Profit

Average Gross Profit: $749,555
Highest Gross Profit: $1,771,793
Median Gross Profit: $707,912.53
Lowest Gross Profit: $282,380

Net Profit

Average Net Profit: $357,512
Highest Net Profit: $618,102
Median Net Profit: $279,212
Lowest Net Profit: $33,260

How Much Does It Cost to Open a Crumbl Cookies?

The estimated total investment necessary to start the operation of a Crumbl Cookies location ranges from $347,666 to $691,783. Crumbl Cookies does offer two initial signing options– a single franchise agreement and an area development agreement.

The estimated total investment necessary to begin the operation of a traditional Steak ‘n Shake free-standing QSR ranges from $1,208,000 to $1,687,000. Steak n Shake also offers various operating formats, and their costs are different from the traditional free-standing restaurant.

Initial Franchise Fee: $50,000
Initial Tech and Other Equipment Package: $23,330 – $167,650
Initial Training Fees and Travel, Lodging, Food and Other Expenses While Training: $20,00 – $30,000
Real Estate Improvements: $75,000 – $250,000
Rent – 3 Months: $16,666 – $83,333
Professional Fees: $8,000 – $15,000
Equipment, Furniture, Fixtures, Décor and Supplies: $75,000 – $100,000
POS System, Computer Hardware and Software: $3,500 – $8,000
Signs: $6,500 – $15,000
Miscellaneous Opening Costs: $2,500 – $5,000
Opening Inventory: $5,000 – $10,000
Additional Funds – 3 Months: $10,000

Additional fees for franchisees entering a development agreement:

Development Fee: $65,000 per location (estimated for three locations)

What is the Franchise Fee for Crumbl Cookies?

The Crumbl Cookies franchise fee is $50,000. This is the upfront fee that must be paid when opening a Crumbl Cookies franchise.

Who is the Leadership of Crumbl Cookies?

What Helpful Articles Can I Read to Learn More About Crumbl Cookies?

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Franchise Deep Dive: Crumbl Cookies Franchise Costs, Fees, Profit and Data

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