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Franchise Deep Dive: Naf Naf Grill Franchise Costs, Fees, Profit and Data

With 35 units and more in development, Naf Naf Grill is a leader in Middle Eastern cuisine and has tremendous growth potential for ambitious entrepreneurs.

By Jeff DwyerStaff Writer
10:10AM 12/01/23

LAST UPDATED: November 20, 2023
REPORTED COST TO GET IN: $539,100 to $813,200
REPORTED ROI (Item 19): $894,713 (Average annual net sales in 2022 for all company-owned and franchisee-owned restaurants)

Naf Naf Grill is a fast casual restaurant franchise that serves fresh and authentic Middle Eastern food. Naf Naf, which means “fan the flame” in Hebrew, specializes in pita sandwiches, chicken shawarma, falafel, hummus, hand cut salads and veggie options. 

Naf Naf Grill was started in 2009 by late founder Sahar Sander, who opened the first location in Naperville, Illinois. The brand began offering franchise opportunities in 2019. Since then, it has been named one of the country’s fastest-growing eateries by Forbes

How Many Naf Naf Grill Locations Are There?

As of November 2023, there are 35 Naf Naf Grill locations spanning more than 12 states, with even more in development. You can find Naf Naf Grill in the following states:

  • Florida
  • Georgia
  • Illinois
  • Indiana
  • Minnesota
  • New Jersey
  • Ohio
  • Pennsylvania
  • South Carolina
  • Tennessee
  • Texas
  • Wisconsin 

What Is Naf Naf Grill’s Business Model?

The core of Naf Naf Grill’s business model is offering consumers authentic Middle Eastern food. The brand takes a customizable and approachable modern service format that it believes is enticing to a diverse range of customers. 

“At Naf, the food is the passion, and the brand has been repeatedly recognized for superior quality,” the brand wrote on its website. Naf Naf also lists the following benefits to operating one of its franchises: 

  • Leader in Middle Eastern cuisine with tremendous growth opportunity
  • Recognized for superior food quality and notable flavors
  • Culinary driven, on-trend concept appealing to a broad demographic
  • Flexible designs for development
  • Proven operations across urban, suburban and college locations
  • Efficient business operations 
  • Seasoned corporate leadership and support team

Ideal Naf Naf Grill franchise owners will also have multi-unit restaurant management and development experience. However, the brand’s seasoned leadership team, which it boasts is “unparalleled in its experience in the fast-casual space,” provides ample support for new owners. 

How Much Can Naf Naf Grill Franchise Owners Make? 

According to Naf Naf Grill’s 2022 Franchise Disclosure Document (FDD), the top company-owned and franchisee-owned restaurants saw average annual net sales of $894,713. 

How Much Does It Cost To Open a Naf Naf Grill Franchise?

As of the publishing of this story, the initial investment required to start a Naf Naf franchise ranges from $539,100 to $813,200. This investment is broken down into the following costs:

  • Initial franchise fee: $30,000
  • Construction and Leasehold Improvements: $221,400 to $350,000
  • Architect, Engineers and Expeditor Fees: $12,000 to $32,000
  • Furniture, Fixtures and Equipment: $184,300 to $225,000
  • Exterior Signage: $9,000 to $25,000
  • Digital and Menu boards: $9,400 to $12,100
  • Opening inventory: $8,300 to $12,000
  • Smallwares and uniforms: $13,400 to $16,000
  • Point of Sale and Computer Systems: $11,000 to $14,000
  • Market Introduction Program: $10,000
  • Training Expenses: $6,800 to $12,100
  • Insurance (Annual): $3,500 to $10,000
  • Miscellaneous Opening Cost: $10,000 to $25,000
  • Additional Funds (3 months): $10,000 to $40,000

What Is the Franchise Fee for Naf Naf Grill?

The franchise fee required to open a Naf Naf Grill is $30K. Interested candidates must also have a minimum net worth of $1.8 million, of which $600K must be liquid. Franchisees must also sign a commitment to open a minimum of at least three locations.

Who’s On Naf Naf Grill’s Leadership Team?

What Helpful Articles Can I Read to Learn More About Naf Naf Grill?

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