Franchise Deep Dive: Poolwerx Franchise Costs, Fees, Profit and Data

By offering an array of services, from residential and commercial pool cleaning to retail equipment sales and repair, Poolwerx displays the true power of diversifying revenue streams.

By Luca Piacentini1851 Franchise Managing Editor

2:14PM • 10/02/24

LAST UPDATED: October 2024

FRANCHISE WEBSITE: https://poolwerxfranchising.com/

NUMBER OF LOCATIONS: 72 territories and 31 business units

REPORTED COST TO GET IN: $182,072 to $430,322

REPORTED ROI (Item 19): $2,154,423 (average gross revenue for FY 2022)

Poolwerx is a 72-territories, full-service swimming pool repair, maintenance and retail franchise. By offering an array of services, from residential and commercial pool cleaning to retail equipment sales and repair, Poolwerx aims to fill a major gap in the pool care industry with quality and consistency.

How Many Poolwerx Locations Are There?

Established in 1992, Poolwerx rapidly expanded to dominate the pool and spa maintenance market in Australia and New Zealand, garnering various honors and distinctions over the years. In March of 2015, more than two decades after its initial debut in the Southern Hemisphere, the company's founder, John O’Brien, led the brand's foray into the U.S. market, launching its inaugural franchise outlet in Arizona. Poolwerx now has 374 active territories across the globe.

Since then, the Poolwerx brand has continued to expand its presence in the U.S., with over 72 active territories and 31 business units. North America CEO Andrew Kidd is currently at the helm of Poolwerx’s growth in the U.S. market, bringing with him a wealth of both franchisee and franchisor experience.

What Is The Poolwerx Business Model?

The industry for pool maintenance, currently valued at $7.2 billion, has experienced significant expansion in recent years. A 2020 survey revealed that the installation of home swimming pools surged by a staggering 533% within a single year, largely due to people staying home during the global health crisis. Despite its growth, the sector has been marred by a lack of consolidation, leaving many small-scale businesses struggling to meet the technology and customer service expectations of contemporary consumers. Poolwerx, on the other hand, leverages its franchising approach to create a strong support network for its franchisees, incorporating multiple income avenues and advanced tech solutions.

Offering a broad spectrum of products and services — everything from salt water conversion systems to routine upkeep, filter setups and online retail options — Poolwerx ensures that its franchise partners have numerous business opportunities in the pool care market. These range from offering regular cleaning solutions for busy homeowners to addressing immediate concerns like water leaks or unexpected algae growth.

Additionally, Poolwerx is active in the commercial sector, offering services to a variety of institutions including hotels, apartment complexes, condominiums and homeowners' associations (HOAs). Special programs have been developed to assist franchisees in establishing and nurturing such community-based relationships.

To prepare new franchise partners, Poolwerx provides extensive training covering topics like water balance, hydrodynamics and other crucial subjects. An advanced training center located in Dallas offers hands-on learning experiences and problem-solving exercises, equipping people from diverse backgrounds to become skilled pool care specialists. Moreover, the company employs a custom-built software platform to streamline business operations, along with a strong emphasis on digital marketing strategies.

How Much Can Poolwerx Franchise Owners Make?

According to Item 19 of the brand’s 2023 Franchise Disclosure Document (FDD), average gross revenue for the 20 reporting Poolwerx franchisees for FY 2022 were $2,154,423.

How Much Does It Cost to Open a Poolwerx?

The initial investment to begin operation of the vehicle and retail location is $182,072 to $430,322. The 2023 FDD breaks these costs down as follows:

Initial Franchise Fee: $49,500
Leasehold Improvements: $10,000 - $70,000
Lease & Utility Security Deposits: $0 - $3,000
Signage: $2,000 - $20,000
Furniture & Fixtures: $40,000 - $80,000
Office Equipment & Supplies: $0 - $3,000
POS Hardware & Software: $2,000 - $7,000
Business Licenses & Permits: $500 - $2,000
Professional Fees: $4,000 - $7,000
Opening Inventory: $15,000 - $45,000
Business Insurance: $3,000 - $6,000
Initial Training Fee: $2,000
Training Expenses: $0 - $8,000
Grand Opening Advertising: $8,000 - $23,000
Convention Fee: $3,322
Business Operations Equipment: $2,000 - $5,000
Uniforms: $750 - $1,500
Vehicle Cost: $15,000 - $45,000
Additional Funds: $25,000 - $50,000

What Is the Franchise Fee for Poolwerx?

The franchise fee is $49,500.

Who’s On Poolwerx’s Leadership Team?

What Helpful Articles Can I Read to Learn More About Poolwerx

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