Franchisor Stories
Franchise Opportunity Deep Dive: The Roof Resource offers a low-overhead, home-based model with flat-fee pricing, virtual estimates and strong national support for franchisees.
The Roof Resource is a Michigan-based residential roofing company that offers a fully virtual, flat-fee service designed to simplify and reduce the cost of roof replacement. By connecting homeowners directly with vetted contractors and providing transparent, at-cost pricing, The Roof Resource eliminates traditional sales pressure and hidden markups, making the roofing process more affordable and stress-free.
Founded in 2020 by Michael Harvey in Macomb Township, Michigan, The Roof Resource was created to address the complexities and high costs often associated with roof replacement. Drawing on over 25 years of experience in executive sales and business development, Harvey envisioned a customer-centric model that prioritized transparency and value. The company's innovative approach combines online convenience with a network of licensed, insured contractors, offering homeowners significant savings — often up to 50% compared to traditional roofing services. In 2023, The Roof Resource began franchising, becoming the first home-based business franchise in the roofing industry, and has since expanded to multiple states across the U.S.
Mission: The mission of The Roof Resource is to transform the roofing industry by providing a transparent, customer-friendly experience that saves homeowners time and money.
Vision: Its vision is to revolutionize the residential roofing experience for all homeowners, making it more accessible, affordable, and stress-free through innovation and transparency.
The Roof Resource is actively expanding its franchise network across the United States, with established franchise locations in Michigan, Texas, Florida, Colorado, Ohio, New Jersey, Idaho and Montana. Those looking for the most current information on available franchise opportunities and locations are invited to fill out and submit the online form on the brand’s website.
Initial Costs: The estimated initial investment required to begin operation of a Roof Resource franchise ranges from $89,067 to $115,683 for a single territory or $137,067 to $482,683 for multiple territories. The 2024 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Single Territory | Multiple Territories | ||
Min | Max | Min | Max | |
| Initial Franchise Fee | $45,000 | $45,000 | $90,000 | $385,000 |
| Leasehold Improvements | $0 | $1,000 | $0 | $1,000 |
| Storage Unit | $0 | $1,500 | $0 | $1,500 |
| Furniture & Fixtures | $0 | $1,400 | $0 | $1,400 |
| Utility Deposits | $200 | $300 | $200 | $300 |
| Signage | $650 | $1,600 | $650 | $1,600 |
| Computer/Business Management System | $4,875 | $6,150 | $4,875 | $6,150 |
| Marketing Launch Package Fee | $21,000 | $21,000 | $21,000 | $21,000 |
| Startup Marketing | $3,000 | $5,000 | $6,000 | $30,000 |
| Insurance Deposits (3 Months) | $64 | $450 | $64 | $450 |
| Travel for Initial Training | $1,000 | $3,100 | $1,000 | $3,100 |
| Professional Fees | $5,250 | $10,500 | $5,250 | $10,500 |
| Licenses & Permits | $250 | $1,000 | $250 | $1,000 |
| Office Supplies | $1,900 | $4,300 | $1,900 | $4,300 |
| Additional Funds (3 Months) | $5,878 | $12,383 | $5,878 | $12,383 |
Initial Franchise Fee: The initial franchise fee required for a single territory is $45,000, which is payable upon signing the franchise agreement. The fee for purchasing multiple territories is $45,000 for the first two, $40,000 for the third, fourth and fifth, and $35,000 for each subsequent territory.
Territories Purchased | Initial Franchise Fee | Cumulative Fee |
2 | $45,000 | $90,000 |
3 | $40,000 | $130,000 |
4 | $40,000 | $170,000 |
5 | $40,000 | $210,000 |
6 | $35,000 | $245,000 |
7 | $35,000 | $280,000 |
8 | $35,000 | $315,000 |
9 | $35,000 | $350,000 |
10 | $35,000 | $385,000 |
Ongoing Fees: According to the 2024 FDD, The Roof Resource franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty Fee | 10% of gross sales/month |
| Brand Development Fund | 1% of gross sales/month |
| Technology Fee | $300/month |
| Software Fees | $125/month |
ROI Potential: The Roof Resource does not provide any information in its 2024 FDD regarding the financial performance of franchised or franchisor-owned outlets.
While The Roof Resource does not provide details on its training programs, new franchisees typically receive guidance on the company’s unique business model, customer service standards and operational procedures to ensure consistency and quality across locations.
The Roof Resource’s model focuses on transparency and efficiency. Franchisees benefit from established relationships with licensed and insured contractors, as well as support in logistics and customer relationship management to maintain the company’s standards.
With the company’s virtual approach to roofing services, franchisees have access to digital platforms for providing estimates, managing projects and communicating with clients.
Specific industry experience isn’t required. The ideal candidates are those who possess a strong work ethic and enjoy building relationships with realtors, insurance agents and homeowners.
Passive ownership is not permitted. Franchisees are expected to be actively involved in all aspects of day-to-day operations. Typically, only one or two employees are needed to run the franchise, with the option to utilize the Network Operation Center for operational support.
The Roof Resource has established relationships with third-party sources that offer financing to cover the franchise fee and startup costs.
The U.S. roofing market is projected to reach $24.79 billion in 2025 and grow at a CAGR of 6.17% to reach $33.44 billion by 2030. This growth is driven by factors such as urbanization, increased construction activities and a focus on energy-efficient roofing solutions.
The Roof Resource differentiates itself in the roofing industry through its innovative approach, which includes fully virtual inspections, flat-fee pricing and a customer-centric approach. The brand’s primary competitors include Bumble Roofing, Honest Abe Roofing, Mighty Dog Roofing, Ideal Siding and Storm Guard.
Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves.
Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.
Disclaimer: This content is for information only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
