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Jeff Vickers, Senior Vice President Franchise Development for <a href="http://www.whichwichfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-development-players-jeff-vickers-senior-vice-president-of-franchise-development-for-which-wich-2704361" target="_blank" rel="nofollow" target="_blank">Which Wich</a>, found his dream career helping others be business owners. Going into the franchise industry with a leap of faith, Vickers feeds off the passion each franchisee has to continue to make big strides with the Which Wich business.&nbsp;

How did you fall into franchising?&nbsp;

I wanted to pursue a career where I can make a difference in helping people and in an industry that had proven success and sustainability.&nbsp; I took the leap to work for a franchise company that was undergoing tremendous growth and it was the best decision I have ever made.&nbsp; It provided me the foundation to learn from some of the best people within the industry.

What makes you love franchising?

I love the spirit of entrepreneurship and assisting others in achieving success through a proven business model.&nbsp; True entrepreneurs are usually highly independent, creative, and risk takers.&nbsp; Most people can&rsquo;t tolerate that kind of risk so owning a franchise is a much better fit for them.&nbsp; I have learned a lot from franchisees through the years and my greatest reward is seeing hardworking people establish a successful business by making a difference through superior customer service and giving back to their communities.

What do you wish would change in franchising?

The franchise landscape continues to change.&nbsp; While franchise support varies amongst franchisors, I do think it is important that franchisees understand the type of support they receive when joining a franchise.&nbsp; It is imperative that each franchisee receive ongoing &ldquo;consistent&rdquo; support and continued training from the franchisor throughout the life of their business.&nbsp;

What makes a great franchisee?

First and foremost, they need to be &ldquo;Passionate&rdquo; about the brand they represent.&nbsp; They must also have discipline, be able to follow systems/procedures, and not deviate on their own.&nbsp; They are team oriented, exemplify leadership by example, enjoy customer service, and be engaged in their communities.

What&rsquo;s the No. 1 thing that sells franchisees?&nbsp;

I have never been part of a system that &ldquo;sells&rdquo; franchises. Great franchisors make success of their franchisees their top priority and that is what prospective franchisees buy into.&nbsp; Great franchisors also have the ability to select exceptional franchisees and turn down those candidates that do not meet their criteria.

Franchise Development Players: Jeff Vickers, Senior Vice President of Franchise Development for Which Wich

1851 Franchise

For Vickers, franchising means helping others achieve their life goal 

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