1851

Jeff Vickers, Senior Vice President Franchise Development for <a href="http://www.whichwichfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-development-players-jeff-vickers-senior-vice-president-of-franchise-development-for-which-wich-2704361" target="_blank" rel="nofollow" target="_blank">Which Wich</a>, found his dream career helping others be business owners. Going into the franchise industry with a leap of faith, Vickers feeds off the passion each franchisee has to continue to make big strides with the Which Wich business.&nbsp;

How did you fall into franchising?&nbsp;

I wanted to pursue a career where I can make a difference in helping people and in an industry that had proven success and sustainability.&nbsp; I took the leap to work for a franchise company that was undergoing tremendous growth and it was the best decision I have ever made.&nbsp; It provided me the foundation to learn from some of the best people within the industry.

What makes you love franchising?

I love the spirit of entrepreneurship and assisting others in achieving success through a proven business model.&nbsp; True entrepreneurs are usually highly independent, creative, and risk takers.&nbsp; Most people can&rsquo;t tolerate that kind of risk so owning a franchise is a much better fit for them.&nbsp; I have learned a lot from franchisees through the years and my greatest reward is seeing hardworking people establish a successful business by making a difference through superior customer service and giving back to their communities.

What do you wish would change in franchising?

The franchise landscape continues to change.&nbsp; While franchise support varies amongst franchisors, I do think it is important that franchisees understand the type of support they receive when joining a franchise.&nbsp; It is imperative that each franchisee receive ongoing &ldquo;consistent&rdquo; support and continued training from the franchisor throughout the life of their business.&nbsp;

What makes a great franchisee?

First and foremost, they need to be &ldquo;Passionate&rdquo; about the brand they represent.&nbsp; They must also have discipline, be able to follow systems/procedures, and not deviate on their own.&nbsp; They are team oriented, exemplify leadership by example, enjoy customer service, and be engaged in their communities.

What&rsquo;s the No. 1 thing that sells franchisees?&nbsp;

I have never been part of a system that &ldquo;sells&rdquo; franchises. Great franchisors make success of their franchisees their top priority and that is what prospective franchisees buy into.&nbsp; Great franchisors also have the ability to select exceptional franchisees and turn down those candidates that do not meet their criteria.

Franchise Development Players: Jeff Vickers, Senior Vice President of Franchise Development for Which Wich

1851 Franchise

For Vickers, franchising means helping others achieve their life goal 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

franchise-development-players-jeff-vickers-senior-vice-president-of-franchise-development-for-which-wich

Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

unlocking-the-potential-how-much-can-you-earn-as-an-onigilly-franchisee

Filta Environmental Kitchen Solutions

DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno 

Grease, Grit, and Growth: DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno, Nevada

grease-grit-and-growth-dewitts-ignite-new-chapter-for-filta-environmental-kitchen-solutions-in-reno-nevada

Layne's Chicken Fingers

Layne's Chicken Fingers-50 Unit-Wendy's-Franchisee-June-2025

Why This 50 Unit Wendy’s Franchisee Is Betting on Layne’s for His Next Big Move

wendys-franchisee-expands-with-laynes-chicken-fingers-texas

CapitalSpring

CapitalSpring’s Jim Balis Talks Growth, ROI and the Future of Fast Casual on “Rock My Restaurant”

capitalsprings-jim-balis-talks-growth-roi-and-the-future-of-fast-casual-on-rock-my-restaurant

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

Photo of a large group of people standing in a circle, placing hands together in center

Franchise Opportunities for Minorities: Expanding the Franchise Network

franchise-opportunities-for-minorities

Missy Maio - Gong Cha - Top Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Missy Maio — Vice President of Marketing and Global Partnerships, Gong Cha

franchise-marketing-leader-missy-maio-gong-cha

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

How This Franchise Consultant Turned a Love for Dogs Into a Business with Dog Training Elite

How This Franchise Consultant Turned a Lifelong Love for Dogs Into a Growing Business with Dog Training Elite

how-this-franchise-consultant-turned-a-lifelong-love-for-dogs-into-a-growing-business-with-dog-training-elite

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Franchise Development Players: Jeff Vickers, Senior Vice President of Franchise Development for Which Wich

MORE STORIES LIKE THIS