Franchise Development Players: Jeff Vickers, Senior Vice President of Franchise Development for Which Wich

Jeff Vickers, Senior Vice President Franchise Development for Which Wich, found his dream career helping others be business owners. Going into the franchise industry with a leap of faith, Vickers feeds off the passion each franchisee has to continue to make big strides with the Which Wich business. 

How did you fall into franchising? 

I wanted to pursue a career where I can make a difference in helping people and in an industry that had proven success and sustainability.  I took the leap to work for a franchise company that was undergoing tremendous growth and it was the best decision I have ever made.  It provided me the foundation to learn from some of the best people within the industry.

What makes you love franchising?

I love the spirit of entrepreneurship and assisting others in achieving success through a proven business model.  True entrepreneurs are usually highly independent, creative, and risk takers.  Most people can’t tolerate that kind of risk so owning a franchise is a much better fit for them.  I have learned a lot from franchisees through the years and my greatest reward is seeing hardworking people establish a successful business by making a difference through superior customer service and giving back to their communities.

What do you wish would change in franchising?

The franchise landscape continues to change.  While franchise support varies amongst franchisors, I do think it is important that franchisees understand the type of support they receive when joining a franchise.  It is imperative that each franchisee receive ongoing “consistent” support and continued training from the franchisor throughout the life of their business. 

What makes a great franchisee?

First and foremost, they need to be “Passionate” about the brand they represent.  They must also have discipline, be able to follow systems/procedures, and not deviate on their own.  They are team oriented, exemplify leadership by example, enjoy customer service, and be engaged in their communities.

What’s the No. 1 thing that sells franchisees? 

I have never been part of a system that “sells” franchises. Great franchisors make success of their franchisees their top priority and that is what prospective franchisees buy into.  Great franchisors also have the ability to select exceptional franchisees and turn down those candidates that do not meet their criteria.