1851

<a href="https://topfiremedia.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-development-website-supplier-topfire-media-making-a-compelling-case-for-investment-through-content-2710022" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">TopFire Media</a>, a full-service digital marketing and public relations firm based in Homewood, Illinois, has helped create more than 125 franchise development sites. Through a partnership with sister company <a href="https://www.ifranchisegroup.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-development-website-supplier-topfire-media-making-a-compelling-case-for-investment-through-content-2710022" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">iFranchise Group</a>, a franchise consulting firm with an advertised over 500 years of experience, TopFire Media crafts legally-compliant and franchisee-focused content strategically designed to educate and inform while leveraging &ldquo;intent to buy&rdquo; keywords that help convert site visitors into leads.

When a franchisor is vetting potential franchise development site suppliers, TopFire Media recommends asking agencies the following questions:

<ul>
	<li>What platform (such as WordPress) do you use to develop websites? </li>
	<li>?Will you design a custom or templated website for me?</li>
	<li>How will we be involved in the design &amp; content process?</li>
	<li>Will it be easy for us to update or add content to once the site is launched? Will we have backend access? Will you provide training?</li>
	<li>Are hosting and ongoing maintenance part of the package/services?</li>
	<li>Will the site be SEO- and mobile-friendly?</li>
	<li>What is your philosophy on conversion-based marketing?</li>
	<li>What is the cost for content, design, and development?&nbsp;</li>
	<li>Can I review examples of other sites you&rsquo;ve built?</li>
</ul>

When asked what common practices and trends TopFire Media has noticed among <a href="https://1851franchise.com/5-things-to-focus-on-when-building-a-franchise-development-site-2706975" style="text-decoration-line:none" target="_blank">franchise development sites</a> today, the agency emphasized the positive impact of putting a franchisee face to online content. &ldquo;The use of video is commonly used on sites to truly explain what &lsquo;a day in the life&rsquo; of a franchise owner is like, and to provide testimonials from actual franchise owners,&rdquo; TopFire Media wrote in an email.

TopFire also said that <a href="https://1851franchise.com/5-best-practices-for-launching-a-new-franchise-website-2708034" style="text-decoration-line:none" target="_blank">many development sites</a> leverage customer support tools, which can actually even assist in the sales process. &ldquo;Some franchise sites utilize chatbots to provide information to website visitors, and if programmed properly, they can filter leads and gather valuable information about the visitor,&rdquo; wrote Topfire Media. &ldquo;This can lead to increased conversions and time spent contacting the most qualified prospects.&rdquo;

The agency also noted that listing financial information, including investment requirements and financial performance representations, is prominent on development sites now more than ever. This can help potential buyers understand where the franchise stands in a competitive market, and build a sense of trust with the corporate team through transparency.

As more awareness is built around the American Disabilities Act (ADA), which states that all electronic and information technology must be accessible to people with disabilities, TopFire Media noted that suppliers should keep these standards top-of-mind going forward. &ldquo;ADA compliance will continue to be something that web developers will need to be cognizant of, and good faith efforts should be made to ensure that any and all visitors are able to access content on the site,&rdquo; wrote the agency.

TopFire recommended avoiding website platforms that are not well-suited for <a href="https://1851franchise.com/10-tips-for-making-franchise-seo-work-better-2709123" style="text-decoration-line:none" target="_blank">search engine optimization</a> or mobile compatibility in the modern world of online due diligence. The agency also advised brands to avoid limiting the number of website pages devoted to franchise development. &ldquo;This makes it difficult to improve SEO and doesn&rsquo;t allow for the proper dissemination of information necessary for prospective franchisees to determine if the brand is right for them,&rdquo; wrote the agency.

TopFire Media recommended that a brand&rsquo;s franchise development site focus on making a solid, compelling case for investment in the franchise through continually updating content on the site once it goes live.

&ldquo;A website, especially a franchise recruiting one, should never be static; you can&rsquo;t just &lsquo;set it and forget it,&rsquo;&rdquo; wrote TopFire Media in an email. &ldquo;You should continually be striving to add pages, testimonials, content/blogs, video and more&mdash;but always keep in mind that the goal is not to overload a visitor with information, but rather to get them to convert as a lead on the site by filling out a form or calling.&rdquo;

Franchise Development Website Supplier TopFire Media: Making a Compelling Case for Investment Through Content

1851 Franchise

1851 Franchise explores what franchise development site best practices TopFire Media recommends staying on top of—and which to leave in the past.

franchise-development-website-supplier-topfire-media-making-a-compelling-case-for-investment-through-content

BooXkeeping

image of booxkeeping franchise graduation present

Why a BooXkeeping Franchise Might Be the Smartest Graduation Gift You Can Give

booxkeeping-franchise-graduation-gift

KidStrong Franchising, LLC

image of kidstrong franchisees NFL player Shaun Wade and his former Team USA Heptathlete wife Jordan

Why This Athlete Couple Chose To Open a KidStrong Franchise

nfl-player-shaun-wade-kidstrong-franchise-georgia

HomeTeam Inspection Service

Team of home inspectors exiting branded HomeTeam Inspection Service vehicle

HomeTeam Inspection Service Offers Franchise Opportunity With No Experience Required

hometeam-franchise-training

Comfort Keepers

image of comfort keepers employees franchise

Comfort Keepers® Partners With PocketRN to Enhance Dementia Care Nationwide

comfort-keepers-pocketrn-dementia-care-partnership

Right at Home

Right at Home Franchise - Q3 2025 Momentum - 1851 Franchise

Right at Home Continues Momentum as It Closes Out the Third Quarter and Looks Ahead To Hit Its Annual Signings and Openings Goal by the End of the Year

right-at-home-franchise-q3-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saves Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Franchise Development Website Supplier TopFire Media: Making a Compelling Case for Investment Through Content

MORE STORIES LIKE THIS