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Franchise Influencers: Tom Scarda, Founder, The Franchise Academy

As part of our annual Influencer Issue, 1851 Franchise has enlisted the help of the franchise community to compile a list of the top people making moves in the franchise industry.

By Savannah BilboStaff Writer
Updated 11:11AM 03/15/23

Tom Scarda


Tom failed in a franchise. That is why people need to talk with him. Easily avoid the mistakes he made. Tom is now a nationally recognized small business and Certified Franchise Expert (CFE), motivator and dynamic speaker. He has also authored three books: “Franchise Savvy,” “The Road to Franchise Freedom” and “The Magic of Choosing Uncertainty: How to Manage Change, Embrace Fear and Live a Fulfilled Life.” Thirty years ago, searching for his inner drive, Tom left college and submerged himself in the motorcycle underworld in lower Manhattan. This made his mother worry. It was the first time Tom chose uncertainty over the status quo. After four years of life in the outlaw motorcycle subculture in NYC, Tom got a haircut, took a shower and landed a respectable job in the New York subway system. After more than 13 years in the subway, Tom became frustrated with the bureaucracy and politics. So he quit his job and left his pension behind to pursue his dreams of business ownership. This also made his mother worry. In 2000, he purchased a smoothie franchise, which he built into three units and sold five years later for a considerable profit. He was the #1 franchisee of the year in Maui Wowi Smoothies in 2002. He purchased a second franchise in 2006 called Super Suppers and failed miserably in that franchise concept. The lessons he learned from failure is what makes him such an expert. Tom has owned and operated both franchised and non-franchised businesses, and has years of knowledge and wisdom to share with you.

About The Franchise Academy: The Franchise Academy is a resource for those who are tired of Corporate  America, want to take control of their own destiny, or are downsized and looking for a different career direction. In addition, the founder Tom Scarda is the author of the #1 bestseller Franchise Savvy and is the host of The Franchise Academy Podcast.