Franchise Legal Player Awards | Q&A with Brian Schnell
Franchise Legal Player Awards | Q&A with Brian Schnell

1851 Interviews the Highest Profile Attorneys in Franchising

Name: Brian Schnell

Firm: Faegre Baker Daniels


About Faegre Baker Daniels: Faegre Baker Daniels has helped hundreds of emerging and market-leading franchisors launch, grow, protect and evolve successful systems in a wide range of industries. We are one of the few franchise practices in the world that combines years of results-oriented experience with innovative approaches and solutions to our clients' needs. No practice has a better understanding of how the nuances of franchising impact franchisors and their franchise networks. Our objective is to make a difference for franchisors—to help them identify new opportunities and overcome challenges at every stage of growth. Our passion for franchising, our nearly 250 years of collective experience and our teamwork approach distinguish us from other law firms and help us accomplish that objective. We focus on desired outcomes for our clients and then get results.



1851: How did you fall into franchising?

Schnell: Pure luck. My very first project on my very first day as a lawyer (Sept. 8, 1987) was for Dairy Queen. I never looked back. Every single day of my professional career has been in franchising.

1851: What do you love most about franchising?

Schnell: I love that franchising is all about attitude, collaboration and unit-level economics. In order for a franchise system to be sustainable, the franchisor must create and promote through collaborative leadership a franchise system where all stakeholders have an undying devotion to the brand. With those principles any system can be successful regardless of the product or service. That’s the beauty of franchising.

1851: What makes a great client?

Schnell: A great client understands the need to balance the interests of the franchisor, the franchisees and the system as a whole and includes their franchise attorney as one of the key voices in their decision-making process in leading the brand.

1851: What makes a great franchise attorney?

Schnell: A great franchise attorney understands all the nuances of franchising and the multi-faceted dynamics of the franchise relationships and how those factor into helping clients grow, protect and evolve their brands. She or he needs a passion for franchising with the ability to proactively help the client find creative solutions to get to the desired outcome.