Franchise News
Franchise Times: Craveability And Customization Appeal To New Breed Of Restaurant-Goers
As young consumers move toward wanting convenient, new, customizable options, it’s time for restaurants to break some menu rules to stay relevant
Sushi burritos, asian tacos, Korean fried chicken, multiple styles of barbecue - these are all major trends in the restaurant industry right now, flipping conventional menus on their head, reports Franchise Times.
President of LJR Hospitality Ventures, Larry Reinstein, recently spoke about an overcrowded restaurant environment with a need for customization and craveable food on his segment of 60 Minutes ARound the Industry at the Restaurant Finance & Development Conference in Vegas.
“People want exceptional, delicious food,” said Reinstein, “and they want customization, not the way we want it for them… [Consumers] want to get what they want where they are. People want their food as they walk along the street. They can’t even wait until they get home.”
Examples of restaurant concepts appealing to consumers include Flower Child, Torchy’s Tacos and Flour Bakery.
Click here to read the full article.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
