Franchise Times: Craveability And Customization Appeal To New Breed Of Restaurant-Goers

Sushi burritos, asian tacos, Korean fried chicken, multiple styles of barbecue - these are all major trends in the restaurant industry right now, flipping conventional menus on their head, reports Franchise Times.

President of LJR Hospitality Ventures, Larry Reinstein, recently spoke about an overcrowded restaurant environment with a need for customization and craveable food on his segment of 60 Minutes ARound the Industry at the Restaurant Finance & Development Conference in Vegas.

“People want exceptional, delicious food,” said Reinstein, “and they want customization, not the way we want it for them… [Consumers] want to get what they want where they are. People want their food as they walk along the street. They can’t even wait until they get home.”

Examples of restaurant concepts appealing to consumers include Flower Child, Torchy’s Tacos and Flour Bakery.

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