Franchise News
Franchise Times: Seasonality is Key to Developing Saladworks' LTOs
The “farm-to-fork” fast-casual restaurant factors in seasonality when developing new Limited Time Offers.
Even before the McRib was introduced in 1981, Limited Time Offers have been a way operators boost traffic.
The purpose of an LTO is to offer something unique and give consumers something to talk about. At Saladworks, the fast-casual restaurant has to factor in seasonality when developing new menu items.
Executive chef Andy Revella said it’s a blessing and a curse. The product tastes the best when it’s at its peak, but that doesn’t last long. “It goes without saying, when you talk about going farm to fork, produce isn’t grown up in the Northeast 12 months a year,” said Revella, who said seasons mean their development and LTO window is very short.
Revella said apart from getting every ancient grain he can, he’s focused on making the concept’s menu more complex, especially the LTOs.
“That’s work that can’t be static. You’ve got to be looking at the marketplace and the calendar to find the best ingredients you can find,” said Revella.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
