Franchise News
Franchise Times: Young DQ Franchisee Finds Success Through Employee Empowerment
Maintaining family-owned feel is key to multi-unit operator.
Through hardwork, acquisition and a little business savvy, Matt Frauenshuh and his company Fourteen Foods have been able to grow to become the largest franchisee of Dairy Queen, with 180 DQ Grill & Chill locations in ten states.
Frauenshuh credits his ability to grow so quickly for a few reasons, beginning with his familiarity with the brand. He took over several of his families DQ Grill & Chill locations after managing them in college, he quickly found that purchasing existing units was a recipe for success.
"I saw that there were not many multi-unit operators in the Dairy Queen system. So there was an opportunity to do that in the Upper Midwest here. I started buying and acquiring individual units and built a couple along the way," Frauenshuh told the publication.
Frauenshuh says keeping a close eye on cash flow to evaluate the viability of continued expansion is key while sticking to his family-owned roots and empowering talented team members help build a culture to be proud of and creates loyalty in your staff. Together, it's a winning franchising combination.
"We look for people who want to be with us not just because we have a job open but be a part of our culture," he added.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
