Franchisor Stories

Franchises buck the trend on value promotions

Franchises buck the trend on value promotions

Value promotions continue to proliferate across the restaurant industry, and while the form those deals take largely depends on the customers who frequent a brand’s segment, some are trying to create better value perceptions by going against expectations. This week, Qdoba Mexican Grill began its .....

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MARK BRANDAU

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MARK BRANDAU

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Mark Brandau is an 1851 contributor and a graduate of Northwestern University