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<h4 style="margin-left:0px;">The Next McDonald's (Big Idea)</h4>Everyone has learned this lesson…<figure class="image image-style-align-right"><img src="https://ci6.googleusercontent.com/proxy/SvV4ZXnBFvKGfGbv7JQxpSR2djELB0nlQn9Vo57dzZWe0CISZe1B6Y78HosoKC6UTs5xoATPGMNsjbQUEtsTbjX8TTWBX2SEKcmtWA-eAmGmLPPO2vnqY4eoNN1vsg=s0-d-e1-ft#https://dddilaw.files.keap.app/dddilaw/b808bf93-edf8-46ad-9bc8-d49c59d1142f" alt="image"></figure>We have a problem, we look for a solution, we find a brand/product/service/vendor, everything sounds great, they say "trust us", we believe… we believe… we believe…...we end up disappointed!&nbsp;Universal Lesson: Ignore words...evaluate actions!So why would franchise growth, development, and sales be any different? Yet, soooo many brands rely on a trust-us sales strategy. Where’s the trust?Let’s find out! Can you answer the questions in our bottom thoughts?&nbsp;<h4 style="margin-left:0px;">News You Can (Actually) Use</h4><ul><li><a href="https://1851franchise.com/burger-king-takes-aim-at-chick-fil-a-with-lgbtq-donations-2715951">Burger King Takes Aim at Chick-fil-A with LGBTQ+ Donations</a></li><li><a href="https://1851franchise.com/dominos-wants-you-to-embrace-the-noid-through-its-nft-auction-2715971">Dominos Wants You to Embrace the Noid Through its NFT Auction</a></li></ul>&nbsp;<h4 style="margin-left:0px;">Killer Brands</h4><figure class="image image-style-align-left"><img src="https://thecarpetchemistfranchise.com/wp-content/uploads/2021/05/CClogo4.svg"></figure><a href="https://thecarpetchemistfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franx-what-makes-franchise-prospects-buy-franchises-2715979" target="_blank" rel="nofollow">The Carpet Chemist</a> - Wine stains? Bleach Spots? Water damage? The Carpet Chemist restores carpets to new, and the franchise offers opportunities at a start-up cost south of $100K.From day 1, franchisees own and operate a growth business with low start-up costs, low labor requirements, big territories, a killer brand, amazing unit economics, and market differentiating plus factors that create lead gen for more traditional carpet cleaning and water remediation services.&nbsp;<h4 style="margin-left:0px;">Franchisees Kicking Ass: The Franchisee Is King</h4>How to Succeed as a Multi-Unit Franchisee: Tracy Bouwens, Scooter’s CoffeeThis Kansas City-based operator has 50 locations of the drive-thru coffee brand. Here’s her advice on the first thing you need in order to grow a successful franchise portfolio.Multi-unit franchise owner <a href="https://www.linkedin.com/in/tracy-bouwens-55083b61?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franx-what-makes-franchise-prospects-buy-franchises-2715979" target="_blank" rel="nofollow">Tracy Bouwens</a> has a tip for franchisees with the goal of successfully expanding their portfolio.Start with a strong franchisor.There’s more to it, of course. Bouwens, who owns 50 franchise locations of <a href="https://franchising.scooterscoffee.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franx-what-makes-franchise-prospects-buy-franchises-2715979" target="_blank" rel="nofollow">Scooter’s Coffee</a> with her husband <a href="https://www.linkedin.com/in/shawn-bouwens-4894456a?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franx-what-makes-franchise-prospects-buy-franchises-2715979" target="_blank" rel="nofollow">Shawn Bouwens</a> in the Kansas City area says successfully operating multiple units requires three more factors: a strong team, good leadership, and finally, good old-fashioned grit and determination.But who you partner with is critical. In Tracy’s case, she thinks Scooter’s corporate team is a key component to her success over the past 17 years. “The support they provide for myself and other franchisees in the Scooter system is top-notch,” she said.It makes all the difference on days when the going gets a little rough, Bouwens says: “I feel like without that support and without that partnership — because it doesn't feel like a franchise or franchisee relationship; it feels like a partnership in a business relationship — we can work together and partner on solutions and continue to advance the brand together.”<a href="https://1851franchise.com/how-to-succeed-as-a-multi-unit-franchisee-tracy-bouwens-scooters-coffee-2715968">Watch the full interview with Tracy here.</a>&nbsp;<h4 style="margin-left:0px;">Yo Broker, Sell My Franchise</h4>Are you using the greatest underutilized search engine -- YouTube? YouTube Search (There has got to be a better term like YouTubeoodled) “<a href="https://www.youtube.com/results?search_query=using+a+franchise+broker&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franx-what-makes-franchise-prospects-buy-franchises-2715979" target="_blank" rel="nofollow">Using a Franchise Broker</a>”, and see what you get. A little Charles? Duh.&nbsp;<h4 style="margin-left:0px;">The Bottom Thoughts</h4>What makes people buy checklist (write these in):PRODUCT:What is special/unique about your product _______________________How is your product better than your competition ________________________What are you famous for __________________________ LEADERSHIPIs your vision clear on your website ______________Do you have your leadership team on your website _______________When a prospect inquires, does your leadership team connect with them on LinkedIn __________What other brands have your leaders come from _______________Are you leveraging their networks to communicate your why you/why now _________ ROICan a candidate clearly find the costs to get in and what they can make on your site ________If they search around the web, are those number accurate on other sites ____________Do you have a comparison chart to competition ________________Do you have content that answers any points of differentiation to the competition’s costs/ROI ______ &nbsp;GROWTHDo you have a growth vision (territories available counts) on your website _________If a candidate inquires about a closed territory, how do you handle them __________Are you marketing in concentric circles around your highest validators and best units in markets where there is still growth potential ____________ &nbsp;Are you celebrating (PR) signings, openings, expansions, and resales__________ VALIDATIONDo you have franchisee videos on your website _________Last time you hosted a fireside chat with a franchisee on a webinar ________Do you have a franchisee referral program ___________Have you asked your franchisees why they would and would not buy the brand _________Do you answer your landmines with counter content online ________

What Makes Prospects Buy Franchises | 1851 Franchise

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