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<a href="https://biz.dominos.com/web/public/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=free-pizza-stunt-backfires-for-dominos-in-russia-when-too-many-customers-get-tattoos-2707821" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Domino&rsquo;s</a> Russian operation had to cut a promotion that offered a lifetime of free pizza short when an unexpectedly large number of the pizza chain&rsquo;s customers got tattoos of the brand&rsquo;s logo. 

In a viral marketing campaign, Domino&rsquo;s offered customers up to 100 free pizzas a year for 100 years if customers branded themselves with the Domino&rsquo;s logo on a visible part of their body and posted it on social media. 

The promotion that was supposed to run through the end of October really took off, forcing Domino&rsquo;s to cap the number of accepted winners at 350. <a href="https://munchies.vice.com/en_us/article/a3q57k/dominos-overwhelmed-by-huge-number-of-russians-willing-to-get-pizza-tattoos?utm_source=munchiestwitterus&utm_source=1851franchise.com&utm_medium=article&utm_campaign=free-pizza-stunt-backfires-for-dominos-in-russia-when-too-many-customers-get-tattoos-2707821" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Munchies noted</a> that if the brand fulfilled even half of what they&rsquo;ve guaranteed, by their math, the promotion will cost $14 million in free pizza. &nbsp;

Read the full story <a href="https://munchies.vice.com/en_us/article/a3q57k/dominos-overwhelmed-by-huge-number-of-russians-willing-to-get-pizza-tattoos?utm_source=munchiestwitterus&utm_source=1851franchise.com&utm_medium=article&utm_campaign=free-pizza-stunt-backfires-for-dominos-in-russia-when-too-many-customers-get-tattoos-2707821" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Image courtesy of <a href="https://www.instagram.com/p/BnR5eCIHzLl/?taken-by=sandels_tattoo&utm_source=1851franchise.com&utm_medium=article&utm_campaign=free-pizza-stunt-backfires-for-dominos-in-russia-when-too-many-customers-get-tattoos-2707821" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">@sandels_tattoo on Instagram.</a>

Domino's, Free pizza for life, viral marketing, Domino's Russia, logo tattoo

Free Pizza Stunt Backfires for Domino’s in Russia When Too Many Customers Get Tattoos

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Domino’s master franchisee for Russia offered 100 free pizzas for 100 years to customers who got brand logo tattoos. The response was overwhelming.

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