1851

<a href="https://frenchiesnails.com/own-a-frenchies/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=clean-before-clean-was-cool-why-frenchies-modern-nail-care-is-set-to-usher-in-a-brand-new-era-of-affordably-luxurious-nail-salons-2722190" target="_blank" rel="nofollow">Frenchies Modern Nail Care</a>, the nail care chain founded by the husband-and-wife team of&nbsp;<a href="https://www.linkedin.com/in/guy-coffey-35ab462?utm_source=1851franchise.com&utm_medium=article&utm_campaign=clean-before-clean-was-cool-why-frenchies-modern-nail-care-is-set-to-usher-in-a-brand-new-era-of-affordably-luxurious-nail-salons-2722190" target="_blank" rel="nofollow">Guy</a> and&nbsp;<a href="https://www.linkedin.com/in/stephanie-ryan-coffey-25102111?utm_source=1851franchise.com&utm_medium=article&utm_campaign=clean-before-clean-was-cool-why-frenchies-modern-nail-care-is-set-to-usher-in-a-brand-new-era-of-affordably-luxurious-nail-salons-2722190" target="_blank" rel="nofollow">Stephanie Coffey</a>, understands that a great nail salon experience is about much more than just an old fashioned mani-pedi. As a consumer and professional businesswoman, Stephanie Coffey frequently went to get manicures and pedicures, but often left feeling unsatisfied or turned off by the traditional salon experience.&nbsp;“The typical nail salon experience was dirty, toxic and there was zero customer service,” said Stephanie Coffey. “The experience was awful, and we as consumers grew to accept this type of experience. As huge fans of the franchise model, we always had our eyes and ears open for new, innovative opportunities. Where can we change an industry? What needs to be changed? That is when the idea for Frenchies came. We saw the nail care industry and saw an opportunity in the market to change that experience.”&nbsp;So, Stephanie and Guy teamed up to revolutionize the nail care industry by cleaning it up once and for all. With this, Frenchies was born.&nbsp;<h4>It's Time for a Change: Why the Nail Care Industry Needed a Revolution</h4>Stephanie Coffey loved getting her nails done, but her interest in the industry wasn’t just coming from a consumer perspective. Before founding Frenchies, she held the role of president for the waxing franchise&nbsp;<a href="https://www.waxingthecity.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=clean-before-clean-was-cool-why-frenchies-modern-nail-care-is-set-to-usher-in-a-brand-new-era-of-affordably-luxurious-nail-salons-2722190" target="_blank" rel="nofollow">Waxing the City</a>. Here, Stephanie Coffey spent much of her time diving deep into research around the current trends and predictions within the nail and waxing industry. How could an industry be so big and in demand, she thought, and still be plagued by substandard customer experiences?“It is an extremely fragmented market,” said Stephanie Coffey. “The majority of nail salons are mom-and-pop, which means they often lack the infrastructure and tools to offer that amazing guest experience. It is a huge market that absolutely needs to change.”From the client experience to the operations to the cleanliness, the Coffeys recognized that there was significant room for improvement across the nail care category. And it wasn’t about just offering a better mani-pedi; it was about creating a safer and more welcoming environment for both the general public and professionals within the trade.“There were a lot of issues within the industry that were resulting in diseases, injuries and unfair employment practices,” said Guy Coffey. “A few years ago, the cheapest place to get a mani-pedi was Manhattan because of human trafficking, for example. There was no regard for labor laws or sanitation, and it was blatantly bad and dangerous for people. That is the industry that we are fighting in. That is why we want to revolutionize the space.”Fueled by this mission, the Coffeys opened their first Frenchies studios in Littleton, Colorado in 2014 and have since grown the brand to include&nbsp;<a href="https://frenchiesnails.com/find-your-studio/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=clean-before-clean-was-cool-why-frenchies-modern-nail-care-is-set-to-usher-in-a-brand-new-era-of-affordably-luxurious-nail-salons-2722190" target="_blank" rel="nofollow">24 units</a> across the country.&nbsp;“When I was in the studio, people were constantly approaching and asking me: ‘Where have you been? I’ve been looking for a place like this,’” said Stephanie Coffey.<h4>A Breath of Fresh Air: How Frenchies Stands Out with Non-Toxic Polishes, Medical-Grade Cleanliness and Even a Scent Wall</h4>When guests walk into Frenchies, they are treated to a spa-like experience above and beyond what they’ve come to expect from typical nail salons, Stephanie Coffey says. ?For starters, Frenchies doesn’t look, smell or feel like a typical nail salon. The studios are light, open and airy, completely devoid of the toxic chemical smell that has become synonymous with nail salons. Frenchies installs top of the line ERVS (Energy Recovery Ventilation System), which brings in fresh, filtered air every 16 minutes to ensure that guests are breathing only the most fresh air possible while enjoying their spa-like experience at the salon. This, in large part, is because the Frenchies brand is driven by the mantra: “We Love Clean.”&nbsp;“Everything we do—the products, processes, procedures—is all done with a focus on cleanliness,” said Frenchies VP of Marketing&nbsp;<a href="https://www.linkedin.com/in/stacy-stout-fsmps-cpsm-4788179?utm_source=1851franchise.com&utm_medium=article&utm_campaign=clean-before-clean-was-cool-why-frenchies-modern-nail-care-is-set-to-usher-in-a-brand-new-era-of-affordably-luxurious-nail-salons-2722190" target="_blank" rel="nofollow">Stacy Stout</a>. “That is our guiding light. The nail world can be a dirty industry, but we believe everything you do to your body matters. We are having to re-educate the market because this is how it has been delivered for 60 years. We are doing it differently.”So, what exactly does Frenchies do differently?&nbsp;To start, each Frenchies studio features a three-step cleaning process for all stainless-steel tools, which includes the use of a medical-grade autoclave for chemical-free sterilization. Frenchies also uses freestanding basins for foot soaks—with no jets or pipes to trap harmful bacteria—and technicians only use files, buffers and orangewood sticks once.&nbsp;In order to promote a more natural nail care, Frenchies carefully selects products that are free of the worst toxic chemicals. Most notably, Frenchies studios don’t use acrylics at all. A&nbsp;<a href="https://www.sciencealert.com/chemical-exposure-in-a-nail-salon-is-like-working-at-an-oil-refinery?utm_source=1851franchise.com&utm_medium=article&utm_campaign=clean-before-clean-was-cool-why-frenchies-modern-nail-care-is-set-to-usher-in-a-brand-new-era-of-affordably-luxurious-nail-salons-2722190" target="_blank" rel="nofollow">study</a> by Colorado State University linked the use of acrylic nails to cancer, respiratory issues, pregnancy issues and more. Other dangerous tools or products (many of which are illegal) that guests will never see at a Frenchies include: credo knives (foot razors), cheese graters, acid-based products like callus removers or acid primers, porous tools, or products that create unpleasant smells.Unfortunately, Stout says, most consumers don’t understand how harmful the typical nail salon experience can be. That is why the Frenchies brand is all about education.&nbsp;“We dispel myths in the marketplace as we aim to become the voice of the future of the nail industry,” said Stout. “Everything we do, from the moment you enter the door to the time you exit, is all about the guest experience. We engage you with a Scent Wall, for example, where you select the scents of body butter and sugar scrub for your service. Next, we take you to the Polish Wall where we educate you on our non-toxic polish options. Then, we take you to ‘Coco’s Clean Room,’ where you will see the back of the house and we can show you how clean and sterilized our tools are. No salon does that! Every touchpoint is an education.”The Frenchies process isn’t just cleaner; it is also&nbsp;greener.&nbsp;“We use cleaners that exceed industry disinfectant standards, yet eliminate harsh chemicals that aren’t good for you or our water supply,” said Stephanie Coffey. “And because we don’t need plastic liners to provide sanitary foot care, we’re not sending tons of those to landfills. We are always looking for ways to reduce or recycle the waste generated in our studios. And we do the small things that add up to big things over time such as emailing receipts, using LED light bulbs, using washable towels at our handwashing stations and more.”And while Frenchies takes nail care seriously, the vibe in the studio is anything but clinical. Guests will find a social, fun atmosphere where they can interact with each other and friendly staff.&nbsp;“You’ll get to know your nail specialist, just like you do your hair stylist, and your nail specialist will get to know you,” said Stephanie Coffey. “It’s a fun, energetic place where you’ll actually&nbsp;want to hang out.”While Frenchies’ prices may be a bit higher than traditional nail care salons, Guy Coffey notes that the brand aims to offer “affordable luxury,” which means a posh experience without the unreasonably steep prices of high-end spas.&nbsp;“Many customers are realizing that a cheaper option just isn’t worth it anymore,” he said. “People don’t want to mess with their health, even in an economic downturn. That is why we offer affordable luxury.”<h4>Just Getting Started: Why Frenchies Is Set for Major Growth in a Post-COVID World</h4>When the COVID-19 pandemic hit in 2020, Frenchies’ focus on cleanliness turned out to be more relevant and valuable than ever before.&nbsp;“We touch people everyday, so we were pretty worried at first,” said Stephanie Coffey. “But luckily, our tagline from day one has been ‘We Love Clean.’ Now we like to say that ‘We were clean before clean was cool.’”Coming out of the pandemic, people are&nbsp;<a href="https://ccwellness.com/how-wellness-is-evolving-consumer-health-trends-post-covid/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=clean-before-clean-was-cool-why-frenchies-modern-nail-care-is-set-to-usher-in-a-brand-new-era-of-affordably-luxurious-nail-salons-2722190" target="_blank" rel="nofollow">more eager</a> than ever to not only take care of their own health and wellness, but also to connect with others in a safe environment.&nbsp;“People don’t go to the nail salon just to get their nails polished,” said Stout. “Since the time of Cleopatra, it has been a place to gather and enjoy the interaction with other people. You can’t do that with machines. This is an Amazon-proof model because humans want to connect, and the nail salon is a proven place where we go to do that.”Looking ahead, the Coffeys have big plans for the brand and say they won’t slow down until Frenchies achieves its goal of revolutionizing the entire nail salon experience.&nbsp;“Our big dream is to clean up the nail care industry by making it a pleasant, safe, pampering, self-care experience rather than one that just makes your nails look better,” said Guy Coffey. “Some of the bad actors in the nail industry need to go. The ones that aren’t taking care of cleanliness and safety, and more importantly, their team. We are raising the expectations of the consumer. We want there to be a pre-Frenchies nail care industry and a post-Frenchies nail care industry.”The total investment necessary to open a Frenchies Modern Nail Care salon comes in between $262,444 to $447,016. For more information, visit&nbsp;<a href="https://frenchiesnails.com/own-a-frenchies/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=clean-before-clean-was-cool-why-frenchies-modern-nail-care-is-set-to-usher-in-a-brand-new-era-of-affordably-luxurious-nail-salons-2722190" target="_blank" rel="nofollow">frenchiesnails.com/own-a-frenchies/</a>

Clean Before Clean Was Cool: Why Frenchies Modern Nail Care Is Set to Usher in a Brand New Era of Affordably Luxurious Nail Salons

1851 Franchise

With non-toxic polishes, open and airy studios, and in-depth consumer education, the Colorado-based nail salon chain has created a spa-like experience that truly delights all five senses without relying on the harmful practices traditionally used in the past.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

clean-before-clean-was-cool-why-frenchies-modern-nail-care-is-set-to-usher-in-a-brand-new-era-of-affordably-luxurious-nail-salons

Children's Lighthouse

Children's Lighthouse - How Children's Lighthouse Stands Out - Early Education Franchise - 1851

How Children's Lighthouse Is Pioneering Top Notch Curriculum in the Early Education Segment

how-childrens-lighthouse-is-pioneering-top-notch-curriculum-in-the-early-education-segment

How This Children’s Lighthouse Leadership Team Member Applies Her Background in Franchising To Help Franchisees Succeed

how-this-childrens-lighthouse-leadership-team-member-applies-her-background-in-franchising-to-help-franchisees-succeed

Biscuit Belly Franchising

How Biscuit Belly's "Damn Good" Biscuits Are Proving Breakfast Is Big Business 

how-biscuit-bellys-damn-good-biscuits-are-proving-breakfast-is-big-business

Paris Baguette

Paris Baguette's Culinary Creativity Drives Guest Affinity and Franchisee Success

paris-baguettes-culinary-creativity-drives-guest-affinity-and-franchisee-success

Seniors Helping Seniors®

Seniors Helping Seniors® In-Home Care Services Expands in Napa Valley, California

seniors-helping-seniors-in-home-care-services-expands-in-napa-valley-california

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

Login

facebook

instagram

twitter

linkedin

youtube

Fast Company: KFC Introduces Spin Off Restaurant, Saucy

fast-company-kfc-introduces-spin-off-restaurant-saucy

Subway Seals the Deal: PepsiCo Beverages Coming to U.S. Locations in 2025

subway-seals-the-deal-pepsico-beverages-coming-to-us-locations-in-2025

Malaysian Franchise Association (MFA) - AFC and FIM 2025 - 1851 Franchise News

Malaysia Focuses on Franchise Growth Through AFC and FIM 2025

malaysia-focuses-on-franchise-growth-through-afc-and-fim-2025

Hilton and Grubhub Expand Mobile Delivery Services to Over 2,600 Hotels

hilton-and-grubhub-expand-mobile-delivery-services-to-over-2600-hotels

Taco Bell Joins the Beverage Boom With New Live Más Café Concept

taco-bell-joins-the-beverage-boom-with-new-live-mas-cafe-concept

How Bella Ballerina Is Redefining Dance Studio Franchising With a Community-Focused and Scalable Business Model

how-bella-ballerina-is-redefining-dance-studio-franchising-with-a-community-focused-and-scalable-business-model

Tiam Behdarvandan’s Let’s Get Moving Offers a Franchise Opportunity Rooted in Growth and Support

tiam-behdarvandans-lets-get-moving-offers-a-franchise-opportunity-rooted-in-growth-and-support

100% Chiropractic's Mission to Transform Health Care Through Education and Wellness

100-chiropractics-mission-to-transform-health-care-through-education-and-wellness

How UrSwim Is Transforming the Swim School Industry Through Franchising

how-urswim-is-transforming-the-swim-school-industry-through-franchising

How To Set up Digital Marketing for Your Franchise Brand

how-to-set-up-digital-marketing-for-your-franchise-brand

Air Force Veteran and Family Find Perfect Fit with TruBlue Franchise in Fort Collins, Colorado

air-force-veteran-and-family-find-perfect-fit-with-trublue-franchise-in-fort-collins-colorado

What Are the Best Burger Franchises To Invest In?

What Are the Best Burger Franchises For Entrepreneurs Invest In?

what-are-the-best-burger-franchises-to-invest-in

Air Force Federal Agent-Turned-Franchisee Brings Heartfelt Care with New Seniors Helping Seniors® Franchise

air-force-federal-agent-turned-franchisee-brings-heartfelt-care-with-new-seniors-helping-seniors-franchise

Clean Before Clean Was Cool: Why Frenchies Modern Nail Care Is Set to Usher in a Brand New Era of Affordably Luxurious Nail Salons

MORE STORIES LIKE THIS