1851

Across the U.S. housing market, <a href="https://www.openaccessgovernment.org/eco-friendly-homes-millennials-housing-market/48708/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=green-homes-dont-actually-cost-more-to-build-2715067" target="_blank" rel="nofollow">demand for sustainable homes increases year after year</a>. And yet, there remains a widespread perception that green homes are out of reach for most homeowners, available only to those who can afford to spend hundreds of thousands of dollars more for eco-friendly products and engineering. As a result, the building industry has been slow to adopt sustainable building practices in the residential market, even as those practices have become standardized <a href="https://www.nytimes.com/2020/07/14/business/deep-green-office-buiding.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=green-homes-dont-actually-cost-more-to-build-2715067" target="_blank" rel="nofollow">across the commercial market</a>.<a href="https://ghbuildersusa.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=green-homes-dont-actually-cost-more-to-build-2715067" target="_blank" rel="nofollow">Green Home Builders</a> is changing that. The sustainable-home-building franchise out of Australia has built a new model of constructing eco-friendly homes that are not only inexpensive to build but far more cost-effective than traditional homes in the long-run.“In the ‘80s, green building really was expensive,” said <a href="https://www.linkedin.com/in/mickfabar/?originalSubdomain=au&utm_source=1851franchise.com&utm_medium=article&utm_campaign=green-homes-dont-actually-cost-more-to-build-2715067" target="_blank" rel="nofollow">Mick Fabar</a>, the founder and CEO of Green Home Builders. “The materials didn’t exist, and designers didn’t have a good model, so it was an expensive and labor-intensive proposition. That’s all changed, but too many builders still don’t realize that.”According to the U.S. Green Building Council, <a href="https://www.usgbc.org/articles/us-green-building-council-report-reveals-19-growth-leed-residential-market?utm_source=1851franchise.com&utm_medium=article&utm_campaign=green-homes-dont-actually-cost-more-to-build-2715067" target="_blank" rel="nofollow">the number of LEED-certified residential homes shot up by nearly 20% from 2017 to 2019</a>, resulting in a record-high 500,000 LEED-certified housing units globally and more than 400,000 in the U.S. alone. Green Home Builders accounts for an outsized chunk of that rapidly growing market, having built XX green homes and establishing more than 50 franchise locations in the U.S. since arriving in the states just two years ago.&nbsp;Green Home Builders has quickly become the leading U.S. franchisor in energy-efficient homes, and it’s done so by challenging outdated perceptions about the cost of sustainable construction.<h4>Green Home Builders Has Reengineered Cost Savings</h4>Today, just about every building-material manufacturer around the globe offers sustainable products, and Fabar says home designers have come to a consensus on a comprehensive suite of best practices that make sustainable building easier and more cost-effective.“We know now where to place windows, how to calculate thermal mass, how to position the home to maximize the warmth and light of the sun,” Fabar said.&nbsp;“It’s not rocket science, and it’s not hard to do, but it requires knowledge that a lot of builders still don’t have.”That knowledge, combined with the wealth of sustainable materials available to builders, has dramatically lowered the cost of sustainable construction in the residential market.&nbsp;<h4>How Green Building Has Changed</h4>Because so many builders still do not understand the progress green building has made in recent years, homebuyers often get an incomplete or downright false perception of the options available to them.“Every consumer wants a sustainable home —&nbsp;why wouldn’t you? —&nbsp;but as soon as they engage with the industry, they are met with the false narrative that green building is too difficult and too expensive, “ Fabar said. “That’s malpractice — it’s negligent. It’s bad for buyers and it’s limiting for builders who don’t understand the options available to them.”<h4>The Many Benefits of Sustainable Homes</h4>Of course, construction costs are not the only price-tag associated with homeownership, and green homes’ true cost-savings are often realized after the home has been sold.&nbsp;Savings on energy and utilities can be dramatic, but Fabar says the real value is in the resale investment.“Green homes have a vastly higher resale value, and they sell much quicker,” he said. “If you are looking at your home as an investment, as so many buyers are, then sustainability has to be a priority.”And the benefits of sustainable homes are not just financial. Increasingly, home buyers are seeking houses that provide healthier and more comfortable environments to live and work, and that’s where Fabar says green homes leave traditional builds in the dust.“We’re coming out of a pandemic that required people to stay at home for more time than they may have ever spent at home in their lives, and people are far more attuned now to the health and comfort of the spaces they live,” Fabar said. “This goes way beyond cost-savings — people don’t want toxins in their home, they don’t want to breathe in stale air, they want naturally ventilated rooms that incorporate the natural landscape. Those are things that only green homes can provide.”Fabar says many builders don’t understand green building simply because, in the U.S., there aren’t many regulations that have forced them to evolve. But that is likely to change, and soon. In cities like New York, <a href="https://www.rockwool.com/blog/nyc-green-building-law-takes-aim-at-building-energy-efficiency/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=green-homes-dont-actually-cost-more-to-build-2715067" target="_blank" rel="nofollow">new legislation is requiring builders to adopt sustainable practices</a>, and other markets are likely to follow suit.<h4>The Building Industry is Going Green</h4>Green Home Builders is not the only brand capitalizing on the heightened demand for sustainable homes. In fact, the green-building market may be <a href="https://www.statista.com/statistics/224657/revenue-forecast-for-10-fastest-growing-us-industries/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=green-homes-dont-actually-cost-more-to-build-2715067" target="_blank" rel="nofollow">one of the fastest-growing industries worldwide</a> and is <a href="https://www.statista.com/topics/1169/green-buildings-in-the-us/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=green-homes-dont-actually-cost-more-to-build-2715067" target="_blank" rel="nofollow">currently estimated at $81 billion</a>.&nbsp;But Green Home Builders is the first franchise in the U.S. to fully operationalize a model for low-cost sustainable home construction, offering franchisees a turnkey operation that requires little prior experience in sustainable building.“We’ve built a system that allows us to take a builder who has zero experience in green building, and with just a week’s training, equip them with everything they need to know so that they could go to a conference with clients and explain every detail of what we do,” said Josh Hughes, Green Home Builders’ operations manager.That model “gives builders a pathway to success in green building,” Fabar said, and it has made Green Home Builders one of the most sought-after opportunities in the construction industry.&nbsp;Now, the franchise is preparing to leverage that position for widespread growth throughout the U.S. and is seeking both franchisees and area managers to recruit franchisees and build out new markets.&nbsp;“There’s really nothing like us in the construction industry,” Fabar said. “This is a huge market, and it’s wide open right now, so we see enormous potential for growth, and we’ve got the pieces in place to take full advantage. I think we’re going to see the thinking around green building change very quickly over the next few years.”To learn more about franchising with Green Home Builders, visit <a href="https://ghbuildersusa.com/HomeBuilderFranchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=green-homes-dont-actually-cost-more-to-build-2715067" target="_blank" rel="nofollow">https://ghbuildersusa.com/HomeBuilderFranchise/</a>

Green Homes Don’t Actually Cost More to Build

1851 Franchise

Green Home Builders has created a sustainable building process to keep costs down and increase long-term savings.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

green-homes-dont-actually-cost-more-to-build

Children's Lighthouse

How This IT Architect Became a Successful Children’s Lighthouse Franchisee

childrens-lighthouse-franchise-san-antonio-justin-leggett

Busy Bee Jumpers

Busy Bee Jumpers Buzzes into Franchising: Three New Franchisees Signed in First 30 Days

busy-bee-jumpers-buzzes-into-franchising-three-new-franchisees-signed-in-first-30-days

Fitness Premier

Fitness Premier 24/7 Clubs Reports Strong Midyear Momentum 

Fitness Premier 24/7 Clubs Reports Strong Midyear Momentum with Revenue Gains, Record Membership, and Strategic Expansion

fitness-premier-mid-year-growth-2025

Woodhouse Spas

image of a woodhouse spa franchise buildings exterior 

Woodhouse Spas Continues Strong Momentum With Double-Digit Growth in Q2

woodhouse-spas-q2-2025-growth-expansion

Layne's Chicken Fingers

Layne's Chicken Fingers-Mountain-State-Devo-June-2025

Layne’s Chicken Fingers Eyes Expansion in Mountain States

laynes-chicken-fingers-franchise-mountain-states-expansion

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

Green Homes Don’t Actually Cost More to Build

MORE STORIES LIKE THIS