Griswold

One of the biggest challenges for families seeking senior care for their loved ones is finding a professional who can offer both effective respite care expertise and personalized compassionate attention. In a healthcare landscape reshaped by a pandemic that caused more people to seek care from home, that challenge is even more pressing. That’s why <a href="https://www.griswoldhomecare.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=as-the-demand-for-in-home-senior-care-increases-griswold-home-care-leads-the-pack-2715667" target="_blank" rel="nofollow">Griswold Home Care</a>, a 168-unit senior care franchise that differentiates itself from competitors by focusing on matching clients with the caregivers best suited to their needs, is quickly becoming a leading brand in the booming in-home care segment.Now, as an aging Baby Boomer population <a href="https://www.census.gov/library/stories/2019/12/by-2030-all-baby-boomers-will-be-age-65-or-older.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=as-the-demand-for-in-home-senior-care-increases-griswold-home-care-leads-the-pack-2715667" target="_blank" rel="nofollow">floods the senior care market</a>, the nearly 40 year veteran franchise is primed for even more growth across the country.“Most senior care providers attempt to train their caregivers to provide any and all services to any and all clients, whether those clients are suffering from a broken hip or dementia,” explained Griswold Franchise Development Manager Nicole Kosmaceski. “That’s just not realistic. It’s asking too much of caregivers, and the clients suffer for it.”In contrast, Griswold’s approach is “client-centric rather than caregiver-centric,” Kosmaceski said. “We’re not concerned with ensuring that every single caregiver is equipped for every single client. Instead, we find the caregivers who are already equipped to expertly address the specific needs of the client.”Those needs aren’t always strictly medical. Many of Griswold’s clients don’t even have a clinical diagnosis, but they need help with daily tasks or maintaining a level of comfort that old age can sometimes make difficult.An Outcome-Based Approach To Senior CareTo ensure Griswold is matching clients with caregivers best aligned with their specific needs, Kosmaceski says the brand is “focused on outcomes, not services” —&nbsp;another marked departure from traditional senior care services.“What does the client need help with? What is their behavior, their mental health, their functionality, their ambulation? —&nbsp;These are the questions we’re asking first and foremost to provide the best help. The underlying condition comes next,” Kosmaceski said.Since those behaviors and outcomes are necessarily less cut and dry than medical diagnoses, Griswold employs a one-of-a-kind cognition program that allows the brand to effectively analyze the specific needs of each client before selecting a caregiver equipped to meet those needs. Each client completes a detailed assessment that provides Griswold with a comprehensive picture not just of their health and wellness needs, but also their lifestyle and emotional needs.“If a client shows signs of depression, we’ll identify that in the analysis and match them with a caregiver who has experience working with patients suffering from depression. But it’s not just about treatment; it’s also about personality and demeanor. If a client’s assessment indicates that they are anxious, we’ll send a caregiver who has a calm, more relaxing presence that makes people feel at ease,” Kosmaceski explained.A Model That Benefits Clients, Employees and FranchiseesThat approach has not only improved outcomes for clients, it has also provided a more fulfilling experience for franchisees and caregivers, who say Griswold’s cognition program and matching system allows them to focus solely on what they care about most: helping clients find comfort, health, and happiness as they age.“I think because of Griswold’s mission -- delivered with heart -- we’re not compromising on serving our elders with integrity,” said David Rosen, executive director and owner of Griswold Home Care Burlington, Vermont and Cumberland County, PA. “It’s more than just doing our job, it’s the commitment to the vision that Griswold represents from the beginning. The river of care runs from Jean Griswold’s heart and is still beating, it’s still alive and it’s still allowing us to differentiate ourselves from others in the market. It allows us to stay faithful to Griswold's roots.”Griswold clients benefit from a level of passion and personal investment from the brand’s caregivers that Kosmaceski says other brands can’t match. “It can be a very difficult job, and caregivers who are overextended or who aren’t well matched to their clients are going to get burnt out sooner or later, and that’s what you see far too often at other senior care providers,” she said.Even Griswold franchisees, who don’t work directly with clients in a caregiver role, are afforded the capacity to focus on servicing their clients and caregivers thanks to Griswold’s innovative, streamlined management system, which simplifies the administrative duties that define the role at other franchises in the segment. Rather than building and managing complex calendars around a small group of caregivers, Griswold franchisees have access to a vast network of qualified caregivers. The cognition program matches them with clients so that franchisees don’t have to scramble to find caregivers, and clients aren’t matched with caregivers based exclusively on availability.A Culture of Passion, Support and DignityTo ensure that franchisees and employees are making the most of the resources provided, Kosmaceski says the Griswold team works to instill a culture defined by what they call “Griswoldness.”“Anytime we are looking at candidates for any role, whether that’s a franchisee, an employee or a member of our corporate team, we are looking for that Griswoldness, which can be defined by motivation: Do they want to give back? Do they want to help people? Do they have a high degree of empathy? Do they care deeply about the dignity of both clients and caregivers? We’re looking for people whose words and actions scream yes to every one of those questions — that’s what we call Griswoldness,” Kosmaceski said.As demand for quality in-home senior care increases, Griswold is actively seeking franchisees to open new territories in a range of markets, and Kosmaceski says she is excited to tap into the passion and expertise of caregivers and entrepreneurs across the country.“The beautiful thing about this business is that we’ve refined the operations to such a point that we don’t have to worry about finding franchisees and employees with very long, very specific resumes in order to keep the business running successfully. Instead, we can focus on personality, passion and motivation,” Kosmaceski said. “Lucky for us, there is no shortage of people who care deeply about helping others and giving back to their communities. That’s what we’ve found in every market we’ve entered, and that’s what has allowed us to continue growing year after year.”To learn more or inquire about Griswold Home Care, visit https://www.griswoldhomecare.com/franchising/.

As the Demand For In-Home Senior Care Increases, Griswold Home Care Leads The Pack

1851 Franchise

The veteran franchise brand is well positioned to make the most of the increasing demand for in-home senior care services post-COVID.

This brand page has been paid for by GRISWOLD. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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WASHINGTON, DC, UNITED STATES, November 13, 2025 /<a href="https://www.einpresswire.com/">EINPresswire.com</a>/ -- Today, PocketRN, a leader in virtual nursing, and Griswold, a leading home care company, announced they will form a National Strategic Partnership to test the Centers for Medicare &amp; Medicaid Services (CMS) alternative payment model designed to support people living with dementia and their caregivers. Under CMS’&nbsp;<a href="https://innovation.cms.gov/innovation-models/guide">Guiding an Improved Dementia Experience (GUIDE) Model</a>, PocketRN will be one of almost 400 participants building Dementia Care Programs (DCPs) across the country, working to increase care coordination and improve access to services and supports, including respite care, for people living with dementia and their caregivers.Griswold’s partnership with PocketRN is rooted in the fact that a significant portion of their client base has a dementia diagnosis. Their franchised locations nationwide provide daily care and respite care for caregivers in the homes of people living with dementia, making this alliance a strategic and logical decision.Launched on July 1, 2024, the GUIDE Model will test a new payment approach for key supportive services furnished to people living with dementia, including: comprehensive, person-centered assessments and care plans; care coordination; 24/7 access to an interdisciplinary care team member or help line; and certain respite services to support caregivers. People with dementia and their caregivers will have the assistance and support of a Care Navigator to help them access clinical and non-clinical services such as meals and transportation through community-based organizations.“We couldn't be more thrilled to bring our revolutionary Nurse for Life model to the millions of dementia patients and families who need it most,” said PocketRN CEO, Jenna Morgenstern-Gaines. “With PocketRN, patients and families get unwavering support from a dedicated, trusted nurse as they navigate the complexities of managing dementia at NO cost to them. Nurses are hands-down the best clinicians to be the ‘glue’ for patients and their families throughout their dementia journey–they've been doing so forever, and it's high-time their work is valued by our system.”“We’re excited to partner with PocketRN in anchoring Griswold’s GUIDE approach of improving client access to Medicare-supported dementia navigation, education, and respite hours, integrated seamlessly with our experienced care professionals,” said Matt Ericksen, Vice President of Sales and Operations at Griswold.PocketRN’s partnership with Griswold to deliver the GUIDE Model will help people living with dementia and their caregivers have access to education and support, such as training programs on best practices for caring for a loved one living with dementia. The GUIDE Model also provides respite services for certain people, enabling caregivers to take temporary breaks from their caregiving responsibilities. Respite is being tested under the GUIDE Model to assess its effect on helping caregivers continue to care for their loved ones at home, preventing or delaying the need for facility care.For more information on CMS’ GUIDE Model, please visit:&nbsp;<a href="https://www.cms.gov/priorities/innovation/innovation-models/guide">https://www.cms.gov/priorities/innovation/innovation-models/guide</a>.About GriswoldWith over 200 locations across 30 states, Griswold is one of the country’s top home care companies, providing professional, compassionate Caregivers 24/7. Griswold’s “Live Assured” promise gives both clients and their loved ones peace of mind, so they can live without the weight of worry. Griswold helps adults maintain quality of life despite advanced age, onset of illness, or post-surgery recovery through services including companion care, home services, personal care, and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions. In 2024, Griswold was ranked #206 on Entrepreneur's Franchise 500 and named a 2023, 2024 and 2025 Best of Home Care® Endorsed National Provider. For more information, visit&nbsp;<a href="http://www.griswoldcare.com/">www.griswoldcare.com</a> or call 215.402.0200.About PocketRNPocketRN gives patients, families, and caregivers a Nurse for Life. Its mission is to close the gap between home and healthcare by: enabling nurses to care proactively and continuously at the top of their license, enabling caregivers with peace of mind and the confidence to support others, and enabling patients to access whole-person, trusted, empathetic care when and where they want it. PocketRN is the glue that holds together fragmented experiences in care so that partners, clinicians, patients, and families get back more of what they need: quality time. For more information, visit&nbsp;<a href="http://www.pocketrn.com/">www.pocketrn.com</a> or engage with PocketRN on LinkedIn, Facebook, and Instagram.

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Home for the Holidays: How Griswold Helps Families Stay Connected and Cared For During the Most Important Time of Year

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How Griswold Honors Veterans Through Care, Employment Opportunities and Franchise Ownership

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Planning for the Future: How Griswold Supports Families During National Long-Term Care Planning Month

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Sisters&nbsp;<a href="https://1851franchise.com/why-two-sisters-chose-now-to-build-a-purpose-driven-home-care-business-with-griswold-2730847">Manar Landis and Maha Zirn-Kashoor</a> have brought decades of medical, caregiving and humanitarian experience to Oklahoma City by opening a&nbsp;<a href="https://www.griswoldcare.com/oklahoma-city-north/">Griswold franchise</a>. Launched in October, their business matches seniors with caregivers who provide nonmedical support ranging from occasional weekly visits to 24-hour care. Both sisters say their long careers with organizations like the United Nations, UNICEF and major Oklahoma health systems, along with their personal experience caring for their own aging family members, made home care a natural next step.A major part of their work is helping seniors overcome the reluctance to accept assistance. Zirn-Kashoor notes that many elderly people insist they can manage alone, but once they experience the support, it becomes “life-changing.” The sisters emphasize that the goal is to help older adults remain independent and safe at home, tailoring care plans to each individual’s needs — whether that’s personal care, companionship, transportation, help after surgery or even small touches like doing hair and makeup. With about 90% of clients living at home and many having no nearby family, they see their services as an essential part of the continuum of care.Their franchise is only the second&nbsp;<a href="https://1851franchise.com/griswold/info">Griswold</a> location in Oklahoma, joining the first office in Tulsa, with a third opening soon in Edmond. The sisters say there is still a lack of awareness — even among physicians — about senior home care options, which often leads to preventable hospital readmissions. They aim to close that gap, positioning home care as a vital complement to the health care system.As demand for senior support grows, driven by a rapidly aging U.S. population, the sisters see strong potential for impact and business growth. Their new venture already employs 16 people and is expanding.&nbsp;Read the original article from The Journal Record&nbsp;<a href="https://journalrecord.com/2025/12/05/griswold-home-care-oklahoma-city-senior-services/">here</a>. To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/griswold/info">https://1851franchise.com/griswold/info</a>.

Sisters Bring Global Humanitarian Experience Home to Oklahoma City With New Griswold Franchise

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As the Demand For In-Home Senior Care Increases, Griswold Home Care Leads The Pack

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