Griswold

One of the biggest challenges for families seeking senior care for their loved ones is finding a professional who can offer both effective respite care expertise and personalized compassionate attention. In a healthcare landscape reshaped by a pandemic that caused more people to seek care from home, that challenge is even more pressing. That’s why <a href="https://www.griswoldhomecare.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=as-the-demand-for-in-home-senior-care-increases-griswold-home-care-leads-the-pack-2715667" target="_blank" rel="nofollow">Griswold Home Care</a>, a 168-unit senior care franchise that differentiates itself from competitors by focusing on matching clients with the caregivers best suited to their needs, is quickly becoming a leading brand in the booming in-home care segment.Now, as an aging Baby Boomer population <a href="https://www.census.gov/library/stories/2019/12/by-2030-all-baby-boomers-will-be-age-65-or-older.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=as-the-demand-for-in-home-senior-care-increases-griswold-home-care-leads-the-pack-2715667" target="_blank" rel="nofollow">floods the senior care market</a>, the nearly 40 year veteran franchise is primed for even more growth across the country.“Most senior care providers attempt to train their caregivers to provide any and all services to any and all clients, whether those clients are suffering from a broken hip or dementia,” explained Griswold Franchise Development Manager Nicole Kosmaceski. “That’s just not realistic. It’s asking too much of caregivers, and the clients suffer for it.”In contrast, Griswold’s approach is “client-centric rather than caregiver-centric,” Kosmaceski said. “We’re not concerned with ensuring that every single caregiver is equipped for every single client. Instead, we find the caregivers who are already equipped to expertly address the specific needs of the client.”Those needs aren’t always strictly medical. Many of Griswold’s clients don’t even have a clinical diagnosis, but they need help with daily tasks or maintaining a level of comfort that old age can sometimes make difficult.An Outcome-Based Approach To Senior CareTo ensure Griswold is matching clients with caregivers best aligned with their specific needs, Kosmaceski says the brand is “focused on outcomes, not services” —&nbsp;another marked departure from traditional senior care services.“What does the client need help with? What is their behavior, their mental health, their functionality, their ambulation? —&nbsp;These are the questions we’re asking first and foremost to provide the best help. The underlying condition comes next,” Kosmaceski said.Since those behaviors and outcomes are necessarily less cut and dry than medical diagnoses, Griswold employs a one-of-a-kind cognition program that allows the brand to effectively analyze the specific needs of each client before selecting a caregiver equipped to meet those needs. Each client completes a detailed assessment that provides Griswold with a comprehensive picture not just of their health and wellness needs, but also their lifestyle and emotional needs.“If a client shows signs of depression, we’ll identify that in the analysis and match them with a caregiver who has experience working with patients suffering from depression. But it’s not just about treatment; it’s also about personality and demeanor. If a client’s assessment indicates that they are anxious, we’ll send a caregiver who has a calm, more relaxing presence that makes people feel at ease,” Kosmaceski explained.A Model That Benefits Clients, Employees and FranchiseesThat approach has not only improved outcomes for clients, it has also provided a more fulfilling experience for franchisees and caregivers, who say Griswold’s cognition program and matching system allows them to focus solely on what they care about most: helping clients find comfort, health, and happiness as they age.“I think because of Griswold’s mission -- delivered with heart -- we’re not compromising on serving our elders with integrity,” said David Rosen, executive director and owner of Griswold Home Care Burlington, Vermont and Cumberland County, PA. “It’s more than just doing our job, it’s the commitment to the vision that Griswold represents from the beginning. The river of care runs from Jean Griswold’s heart and is still beating, it’s still alive and it’s still allowing us to differentiate ourselves from others in the market. It allows us to stay faithful to Griswold's roots.”Griswold clients benefit from a level of passion and personal investment from the brand’s caregivers that Kosmaceski says other brands can’t match. “It can be a very difficult job, and caregivers who are overextended or who aren’t well matched to their clients are going to get burnt out sooner or later, and that’s what you see far too often at other senior care providers,” she said.Even Griswold franchisees, who don’t work directly with clients in a caregiver role, are afforded the capacity to focus on servicing their clients and caregivers thanks to Griswold’s innovative, streamlined management system, which simplifies the administrative duties that define the role at other franchises in the segment. Rather than building and managing complex calendars around a small group of caregivers, Griswold franchisees have access to a vast network of qualified caregivers. The cognition program matches them with clients so that franchisees don’t have to scramble to find caregivers, and clients aren’t matched with caregivers based exclusively on availability.A Culture of Passion, Support and DignityTo ensure that franchisees and employees are making the most of the resources provided, Kosmaceski says the Griswold team works to instill a culture defined by what they call “Griswoldness.”“Anytime we are looking at candidates for any role, whether that’s a franchisee, an employee or a member of our corporate team, we are looking for that Griswoldness, which can be defined by motivation: Do they want to give back? Do they want to help people? Do they have a high degree of empathy? Do they care deeply about the dignity of both clients and caregivers? We’re looking for people whose words and actions scream yes to every one of those questions — that’s what we call Griswoldness,” Kosmaceski said.As demand for quality in-home senior care increases, Griswold is actively seeking franchisees to open new territories in a range of markets, and Kosmaceski says she is excited to tap into the passion and expertise of caregivers and entrepreneurs across the country.“The beautiful thing about this business is that we’ve refined the operations to such a point that we don’t have to worry about finding franchisees and employees with very long, very specific resumes in order to keep the business running successfully. Instead, we can focus on personality, passion and motivation,” Kosmaceski said. “Lucky for us, there is no shortage of people who care deeply about helping others and giving back to their communities. That’s what we’ve found in every market we’ve entered, and that’s what has allowed us to continue growing year after year.”To learn more or inquire about Griswold Home Care, visit https://www.griswoldhomecare.com/franchising/.

As the Demand For In-Home Senior Care Increases, Griswold Home Care Leads The Pack

1851 Franchise

The veteran franchise brand is well positioned to make the most of the increasing demand for in-home senior care services post-COVID.

This brand page has been paid for by GRISWOLD. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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BLUE BELL, Pa. —&nbsp;<a href="https://www.griswoldcare.com/">Griswold</a>, the leading non-medical in-home care franchise, announced the winter 2026 recipients of its National Caregiver Scholarship Program in honor of National Caregivers Day on Feb. 20, 2026. The program, administered in partnership with the&nbsp;<a href="https://www.jeangriswoldfoundation.org/">Jean Griswold Foundation</a>, awarded its largest scholarship class to date, with 32 scholarships awarded totaling more than $73,000.“We are really excited for the Winter Scholarships winners — this was our biggest year ever,” said&nbsp;<a href="https://www.linkedin.com/in/sarah-latini-61835b2">Sarah Latini</a>, director of the Jean Griswold Foundation. “It really shows how far the message of the opportunity and its impacts are reaching across the country.”The scholarship recipients represent Caregivers at many stages of their education and professional journeys — from those pursuing CNA training to others advancing into nursing, gerontology, behavioral health, and graduate-level health care programs.“We have a wonderful representation of both men and women at different stages of their careers,” Latini said. “Many of them were touched by a personal experience of caring for a loved one or somebody in the community that inspired them to advance their careers.”This year’s winter scholarship recipients include Caregivers from across the country who plan to use their awards to pursue education and training in high-need care fields. Below are those associated with Griswold offices nationwide:<ul><li>Aries J. (San Antonio, Texas) — pursuing board-certified behavior analyst coursework.</li><li>Ayris W. (Gwynn Oak, Maryland) — pursuing certified nursing assistant/high school diploma pathway.</li><li>Elias A. (Washington, D.C.) — pursuing certified nursing assistant training.</li><li>Ester C. (Plano, Texas) — pursuing advanced geriatric care education.</li><li>Eturnity S. (San Antonio, Texas) — pursuing physical therapist assistant program.</li><li>Garine "Gigi" G. (Atlanta, Georgia) — pursuing registered nurse degree.</li><li>Grace M. (Greensburg, Pennsylvania) — pursuing bachelor's degree in gerontology and aging services.</li><li>Joycy B. (Baltimore, Maryland) — pursuing registered nurse degree.</li><li>Kawana S. (Camden County, New Jersey) — pursuing Master of Science in Nursing.</li><li>Nadine C. (Camden County, New Jersey) — pursuing licensed practical nurse degree.</li><li>Paulina P. (Plano, Texas) — pursuing certified nursing assistant certification.</li><li>Rachel C. (Honolulu, Hawaii) — pursuing Master of Social Work.</li><li>Shachana M. (Philadelphia, Pennsylvania) — pursuing continuing education in nursing/care.</li><li>Symone B. (Cleveland, Ohio) — pursuing registered nurse degree.</li><li>Vilma F. (Montgomery County, Maryland) — pursuing certified medical assistant and Child Development Associate credential.</li></ul>Latini emphasized that the scholarship program is rooted in the values of Griswold’s founder — and in the belief that Caregiver education strengthens families and communities.“Dr. Jean Griswold believed in continuing one’s education throughout one’s life,” Latini said. “She herself got a PhD later in life and was always encouraging staff to advance in their careers. We feel strongly that we are continuing her legacy by providing scholarships for Caregivers. We really feel we are living out her legacy with this scholarship program.”The program also reflects the urgent workforce needs facing health care today, especially in nursing and direct care roles.“In the health care field, there is a strain and a need for people to enter the nursing field in particular,” Latini said. “We see the pipeline as a direct line to the nursing fields. There is a lot going on right now, and we know that these frontline workers are essential to our communities.”The Jean Griswold Foundation surpassed a major milestone in annual scholarship support last year, a benchmark it aims to reach again in 2026.“In 2025, we gave away over $100,000 in scholarships total,” Latini said. “It is our goal to give away the same amount in the next year. Since we started in 2022, we’ve given 135 scholarships, and that totals over $300,000 awarded overall.”Applications for the Summer 2026 scholarship cycle opened Feb. 1 and close on March 31, 2026. For more information about the National Caregiver Scholarship Program and eligibility, visit:&nbsp;<a href="https://www.jeangriswoldfoundation.org/scholarship">https://www.jeangriswoldfoundation.org/scholarship</a>.&nbsp;Your support makes our Caregiver Scholarship possible:&nbsp;<a href="https://www.jeangriswoldfoundation.org/donate#waystodonate">https://www.jeangriswoldfoundation.org/donate#waystodonate</a>.ABOUT THE JEAN GRISWOLD FOUNDATIONHonoring the founder of Griswold Home Care, Dr. Jean Griswold, The Jean Griswold Foundation is a public non-profit whose primary goal is to support Caregivers. Funds raised through private donors, corporations, franchisees, and employees will focus on Caregiver education through scholarships. The Jean Griswold Foundation believes that everyone deserves to age with dignity and the availability of quality Caregivers is the key to achieving this goal. By supporting the profession of caregiving in all its forms, communities across the nation will be happier and healthier places to live. For more information, visit&nbsp;<a href="http://www.jeangriswoldfoundation.org">www.JeanGriswoldFoundation.org</a>.ABOUT GRISWOLDWith over 200 locations across 30 states, Griswold is one of the country’s top home care companies, providing and referring professional, compassionate Caregivers around the clock. Griswold’s “Live Assured” promise gives both clients and their loved ones peace of mind, so they can live without the weight of worry. Griswold helps adults maintain quality of life despite advanced age, onset of illness, or post-surgery recovery through services including companion care, home services, personal care, and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions. Griswold has been recognized as one of the top 500 franchises in Entrepreneur’s 2026 Franchise 500® and named a 2023, 2024 and 2025 Best of Home Care® Endorsed National Provider. For more information, visit<a href="http://www.griswoldcare.com">&nbsp;www.GriswoldCare.com</a> or call 215.402.0200.

Griswold National Caregivers Day Scholarship Winners

Caregivers all over the country were awarded more than $73,000 to advance education and strengthen the future of frontline care.

Griswold Celebrates National Caregivers Day, Announces Winter Scholarship Winners Through the Jean Griswold Foundation

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BLUE BELL, Pa.&nbsp;—&nbsp;<a href="https://www.griswoldcare.com/">Griswold</a> is kicking off 2026 with recognition from two well-known names in franchising: Entrepreneur and Franchise Business Review. The non-medical in-home care brand with more than 40 years of experience supporting families across the United States was named to&nbsp;<a href="https://www.entrepreneur.com/franchise500">Entrepreneur’s 2026 Franchise 500</a> and also earned several honors from&nbsp;<a href="https://franchisebusinessreview.com/">Franchise Business Review</a>.<a href="https://griswoldhomecarefranchise.com/">Griswold’s</a> placement on the 2026 Franchise 500 reflects the brand’s continued momentum over the past several years. Published annually by Entrepreneur, the ranking evaluates franchise systems across areas such as growth, financial strength, and overall performance.“We’d like to thank everyone who has contributed, from the Home Office team to our entire nationwide franchise network and everyone in between,” the company said in a statement announcing the recognition.In addition to the Entrepreneur ranking,&nbsp;<a href="https://1851franchise.com/griswold/info">Griswold</a> has also been named a 2026 Top Franchise by Franchise Business Review, an honor based entirely on feedback from franchise owners. The award recognizes franchisors that deliver strong support, effective leadership, and meaningful financial opportunities for their franchisees.Franchise Business Review also recognized Griswold with five additional awards based on feedback from more than 30,000 franchise owners nationwide, further reinforcing the strength of its system and franchisee experience. These honors include:<ul><li>Most Profitable Franchise</li><li>Top Recession-Resistant Franchise</li><li>Top Franchise</li><li>Top Franchise for Veterans</li><li>Top Franchise Culture</li></ul>“As we reflect on our growth, we are proud to celebrate Griswold being recognized with five awards from Franchise Business Review,” COO Steven Turner said. “Each award reflects the hard work, passion and commitment of our owners and staff that make Griswold stand out. We are grateful for our network and excited for what’s ahead in 2026.”The awards underscore what has helped Griswold keep growing: a support structure for franchisees, a culture rooted in care, and owners who are deeply connected to the communities they serve.ABOUT GRISWOLD:With over 200 locations across 31 states, Griswold is one of the country’s top home care companies, providing and referring professional, compassionate Caregivers around the clock. Griswold’s “Live Assured” promise gives both clients and their loved ones peace of mind, so they can live without the weight of worry. Griswold helps adults maintain quality of life despite advanced age, onset of illness or post-surgery recovery through services including companion care, home services, personal care and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions. Griswold has been recognized as one of the top 500 franchises in Entrepreneur’s 2026 Franchise 500® and named a 2023, 2024 and 2025 Best of Home Care® Endorsed National Provider. For more information, visit&nbsp;<a href="http://www.griswoldcare.com">www.GriswoldCare.com</a> or call 215.402.0200.

Griswold Franchise - Entrepreneur 500 - FBR Award - 1851 Franchise

With more than four decades in home care, the brand continues to strengthen its network through consistent support, steady growth, and a focus on owner success.

Griswold Wraps up Q1 with National Recognition from Entrepreneur and Franchise Business Review

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Caregiver Rachel Chai, a lifelong Hawaii resident and mother of two, is pursuing a master’s degree in social work while continuing to serve clients through&nbsp;<a href="https://www.griswoldcare.com/">Griswold</a>, the leading non-medical in-home care franchise. After nearly a decade working as a Caregiver, Chai was recently named a recipient of the&nbsp;<a href="https://www.jeangriswoldfoundation.org/">Jean Griswold Foundation</a> Scholarship Program, becoming the only awardee from Hawaii during the most recent cycle.Chai began caregiving in 2014 and developed an early passion for geriatrics while working in a nursing home. “I loved building relationships with our patients and we became really close,” she told&nbsp;<a href="https://alohastatedaily.com/2026/02/19/honolulus-rachel-chai-talks-caregiving/">Aloha State Daily</a>.She credits Griswold’s scholarship support with helping ease the financial burden of continuing her education and allowing her to focus more fully on her long-term goal of serving families through social work.“Being a divorced mom of two young children, I didn’t know how I was going to pay for school and living expenses, so finding out I got the scholarship really took a weight off my shoulders,” Chai said.Her dedication shows up in everyday moments, from staying with a client during a tsunami warning to creating meaningful experiences like a “girls’ night in” for those in her care.&nbsp;The&nbsp;<a href="https://www.jeangriswoldfoundation.org/">Jean Griswold Foundation</a> Scholarship Program awarded 32 scholarships totaling more than $73,000 to Caregivers nationwide this year.Read the full article&nbsp;<a href="https://alohastatedaily.com/2026/02/19/honolulus-rachel-chai-talks-caregiving/">here</a>.&nbsp;To find out more information on Griswold or The Jean Griswold Foundation, please visit&nbsp;<a href="https://www.griswoldcare.com/">https://www.GriswoldCare.com/</a> or <a href="https://www.JeanGriswoldFoundation.org/.">https://www.JeanGriswoldFoundation.org/.</a>&nbsp;

Griswold Caregiver in Hawaii Awarded National Scholarship While Pursuing Social Work Degree

Local Caregiver Rachel Chai is balancing motherhood, school and work with support from Griswold’s National Caregiver Scholarship Program.

Aloha State Daily: Griswold Caregiver in Hawaii Awarded National Scholarship While Pursuing Social Work Degree

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BLUE BELL, PA. —&nbsp;<a href="https://www.griswoldcare.com/">Griswold</a>, one of the nation’s leading in-home care franchises with a 43-year legacy, is closing out 2025 on a high note after achieving record growth across franchise development, systemwide performance and brand recognition. The milestone year positions the brand for even greater momentum in 2026 as&nbsp;<a href="https://griswoldhomecarefranchise.com/">Griswold</a> continues to expand thoughtfully while investing in innovation that helps older adults safely age in place.“This year was spectacular for Griswold — we hit every goal across the board,” said CEO&nbsp;<a href="https://www.linkedin.com/in/michael-slupecki-08b2288">Michael Slupecki</a>. “Our franchisee royalty growth was right there at double digits. We signed 21 franchise agreements and opened 16 locations, and our five company-owned locations all delivered spectacular year-over-year growth. It’s been a great year.”Throughout 2025, Griswold expanded into 13 states. North Carolina led the way with four new franchise awards, while additional openings across secondary and tertiary markets reinforced Griswold’s belief that the right owners can thrive anywhere.“The aging population is really happening everywhere,” Slupecki said. “Because this is a people business, it’s about finding the right partners with the right mission and values. When you do that, they can be successful wherever they are, and we’re seeing tremendous performance across the system.”In addition to expansion, Griswold earned more external recognition in 2025 than any year in its history, including three top honors from&nbsp;<a href="https://franchisebusinessreview.com/top-franchises/griswold-home-care/#brand_awards_module">Franchise Business Review: Top Franchise, Top Recession-Resistant Franchise and Top Franchise Culture</a>. The home office team was also recognized for the fourth consecutive year by&nbsp;<a href="https://sponsored.inquirer.com/top-workplaces-2025-ranked/">the Philadelphia Inquirer as a Top Workplace</a>.“We’re not just hitting our internal goals; we’re being recognized externally,” Slupecki said. “Prospective franchisees come into Discovery Day already having done their validation. They’ve spoken to existing owners about our culture, our mission and our support. It’s a great blend of culture and being able to make money, and that gives people confidence to step away from a 9-to-5 and invest in a Griswold franchise.”A key driver of Griswold’s long-term growth strategy in 2025 was continued investment in tech. While not a health care provider, the brand increasingly operates with a health care mindset — using technology tools that help monitor client well-being, identify early signs of decline and reduce unnecessary hospitalizations.“We think like a health care company,” Slupecki said. “By leveraging technology and data, we’re raising our game and differentiating ourselves. Our goal is to become the provider of choice for families by keeping clients safe, healthy and in their homes longer.”Looking ahead to 2026, Griswold aims to sign approximately 23 new franchise locations, with target markets including Utah, Wisconsin and Alabama.“We don’t want to sell a lot of locations and do it poorly,” Slupecki said. “We want 100% of the people who trust their investment with us to succeed. Holding ourselves to higher standards allows us to provide the support franchisees need to win. We’re in a great position to take the success of 2025 and do it even better. If we can grow faster, open more successful locations and roll out technology that truly differentiates our franchisees, that’s a win across the board.”ABOUT GRISWOLDWith over 200 locations across 30 states, Griswold is one of the country’s top home care companies, providing and referring professional, compassionate Caregivers around the clock. Griswold’s “Live Assured” promise gives both clients and their loved ones peace of mind, so they can live without the weight of worry. Griswold helps adults maintain quality of life despite advanced age, onset of illness, or post-surgery recovery through services including companion care, home services, personal care, and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions. Griswold has been recognized as one of the top 500 franchises in Entrepreneur’s 2026 Franchise 500® and named a 2023, 2024 and 2025 Best of Home Care® Endorsed National Provider. For more information, visit<a href="http://www.griswoldcare.com">&nbsp;www.GriswoldCare.com</a> or call 215.402.0200.

With 21 franchise agreements signed, 16 new locations opened and expansion across 13 states, Griswold strengthens its national footprint while doubling down on tech, culture and franchisee success.

As the Demand For In-Home Senior Care Increases, Griswold Home Care Leads The Pack

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