Griswold

Executive Q&amp;A with Griswold Home Care CEO Michael Slupecki1851 Franchise: Tell us about your background.Michael Slupecki: I’ve been with Griswold since February 2020. I started my career, however, with KPMG, which is a worldwide financial advisory. Then I joined a rapidly growing private staffing company that had been a KPMG client. It was a sales-driven organization and very entrepreneurial. In 2004, I started working at another homecare franchising company as the controller. Over the next 13 years, I rose within the company to hold both the CFO and CEO titles.&nbsp;1851: You started with Griswold at the beginning of the COVID-19 pandemic. What did you learn from that experience?Slupecki: I learned that the ability to pivot is critical. Suddenly, all the things I had planned to do during my first 100 days on the job changed. My job became very tactical, and we were digging into all the new regulations. A lot of our time was spent taking ownership of that information because we wanted to make sure that all of our franchisees were updated and felt educated, but could still focus on their businesses.&nbsp;1851: Tell us a little bit about the leadership team.Slupecki: The leadership team is full of incredibly smart people who bring an immense set of skills to the table. In an effort to increase the support we provide our franchisees, I created some new positions. Our vice president of company offices oversees all the company-owned locations and has 30 years of home health care experience for that role. Our director of sales and operations came to use with a franchise background, which is invaluable. Before coming to Griswold, he owned a franchise with a different company and was very successful. He knows exactly what it takes to be successful as a franchisee because he’s done it himself. I also brought in one person to be solely responsible for and focused on marketing, something we’ve lacked up to this point. So we added three senior people, which shows our commitment to the future growth of this organization.&nbsp;1851: What makes Griswold a good franchise opportunity for an investor?Slupecki: Without a doubt it is the support we offer to our franchisees. There are probably 70 other brands in this space, some bigger and some smaller, but I feel like we're the perfect size. We have enough history and enough existing franchises that we don’t have to grow for the sake of growing. I don’t want to sell franchises; I want to develop territories. We’re selective about who we partner with. If someone comes into our system and isn’t successful, it can be devastating for them financially. So we’re interested in bringing the right people, but also supporting them every step of the way.&nbsp;1851: Who is the ideal franchise candidate?Slupecki: We’re a people-focused company, so the first thing someone needs is strong leadership skills and that’s because A-list players don’t work for B-list bosses. If a franchisee isn’t an A player, they’re not going to attract A players. Caregivers won’t work for poor coordinators and coordinators will not work for poor franchisees. I always ask myself this question when I meet with a prospective franchisee: “Would I work for this person?” If the answer is no, then they probably do not have the ability to attract and retain the right people to be successful. I also ask, “Would I trust this person with my mom? Is this person just driven by money?” Yes, you’re building a successful business, but money cannot be someone’s primary driver in this industry. A lot of the dividends don't come in the form of financial rewards — they come in the form of thank you notes from families that are so desperate for your help.1851: What are you excited about for the future of Griswold?Slupecki: I don't even know where to begin; I am so excited about so many things. The pandemic showed us what we’re capable of as a company, so our future looks bright. The care we provide to our communities is something we’re proud of, so I’m excited to bring that same level of care to new markets this year. I’m also very excited to dive into projects that will benefit our existing franchisees as well as future candidates. For example, a big initiative this year is using our corporate locations as testing grounds to pilot different strategies to see which ones can move the needle for recruitment and retention. We are currently testing new application strategies that have dramatically increased our conversion rates from applicant to caregiver and now are sharing those with the franchises.1851: What are your growth goals for 2021 and beyond?Slupecki: Our goal for this year is 15 new franchises. We’re focused on quality over quantity and we’ve already had some great additions to our system this year so far. We also want to ramp up the growth in the company-owned locations by 15%.&nbsp;

Executive Q&A with Griswold Home Care CEO Michael Slupecki

1851 Franchise

Michael Slupecki, CEO of Griswold Home Care. I've been with Griswold since February 2020. I started my career, however, with KPMG.

This brand page has been paid for by GRISWOLD. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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WASHINGTON, DC, UNITED STATES, November 13, 2025 /<a href="https://www.einpresswire.com/">EINPresswire.com</a>/ -- Today, PocketRN, a leader in virtual nursing, and Griswold, a leading home care company, announced they will form a National Strategic Partnership to test the Centers for Medicare &amp; Medicaid Services (CMS) alternative payment model designed to support people living with dementia and their caregivers. Under CMS’&nbsp;<a href="https://innovation.cms.gov/innovation-models/guide">Guiding an Improved Dementia Experience (GUIDE) Model</a>, PocketRN will be one of almost 400 participants building Dementia Care Programs (DCPs) across the country, working to increase care coordination and improve access to services and supports, including respite care, for people living with dementia and their caregivers.Griswold’s partnership with PocketRN is rooted in the fact that a significant portion of their client base has a dementia diagnosis. Their franchised locations nationwide provide daily care and respite care for caregivers in the homes of people living with dementia, making this alliance a strategic and logical decision.Launched on July 1, 2024, the GUIDE Model will test a new payment approach for key supportive services furnished to people living with dementia, including: comprehensive, person-centered assessments and care plans; care coordination; 24/7 access to an interdisciplinary care team member or help line; and certain respite services to support caregivers. People with dementia and their caregivers will have the assistance and support of a Care Navigator to help them access clinical and non-clinical services such as meals and transportation through community-based organizations.“We couldn't be more thrilled to bring our revolutionary Nurse for Life model to the millions of dementia patients and families who need it most,” said PocketRN CEO, Jenna Morgenstern-Gaines. “With PocketRN, patients and families get unwavering support from a dedicated, trusted nurse as they navigate the complexities of managing dementia at NO cost to them. Nurses are hands-down the best clinicians to be the ‘glue’ for patients and their families throughout their dementia journey–they've been doing so forever, and it's high-time their work is valued by our system.”“We’re excited to partner with PocketRN in anchoring Griswold’s GUIDE approach of improving client access to Medicare-supported dementia navigation, education, and respite hours, integrated seamlessly with our experienced care professionals,” said Matt Ericksen, Vice President of Sales and Operations at Griswold.PocketRN’s partnership with Griswold to deliver the GUIDE Model will help people living with dementia and their caregivers have access to education and support, such as training programs on best practices for caring for a loved one living with dementia. The GUIDE Model also provides respite services for certain people, enabling caregivers to take temporary breaks from their caregiving responsibilities. Respite is being tested under the GUIDE Model to assess its effect on helping caregivers continue to care for their loved ones at home, preventing or delaying the need for facility care.For more information on CMS’ GUIDE Model, please visit:&nbsp;<a href="https://www.cms.gov/priorities/innovation/innovation-models/guide">https://www.cms.gov/priorities/innovation/innovation-models/guide</a>.About GriswoldWith over 200 locations across 30 states, Griswold is one of the country’s top home care companies, providing professional, compassionate Caregivers 24/7. Griswold’s “Live Assured” promise gives both clients and their loved ones peace of mind, so they can live without the weight of worry. Griswold helps adults maintain quality of life despite advanced age, onset of illness, or post-surgery recovery through services including companion care, home services, personal care, and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions. In 2024, Griswold was ranked #206 on Entrepreneur's Franchise 500 and named a 2023, 2024 and 2025 Best of Home Care® Endorsed National Provider. For more information, visit&nbsp;<a href="http://www.griswoldcare.com/">www.griswoldcare.com</a> or call 215.402.0200.About PocketRNPocketRN gives patients, families, and caregivers a Nurse for Life. Its mission is to close the gap between home and healthcare by: enabling nurses to care proactively and continuously at the top of their license, enabling caregivers with peace of mind and the confidence to support others, and enabling patients to access whole-person, trusted, empathetic care when and where they want it. PocketRN is the glue that holds together fragmented experiences in care so that partners, clinicians, patients, and families get back more of what they need: quality time. For more information, visit&nbsp;<a href="http://www.pocketrn.com/">www.pocketrn.com</a> or engage with PocketRN on LinkedIn, Facebook, and Instagram.

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Home for the Holidays: How Griswold Helps Families Stay Connected and Cared For During the Most Important Time of Year

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How Griswold Honors Veterans Through Care, Employment Opportunities and Franchise Ownership

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Planning for the Future: How Griswold Supports Families During National Long-Term Care Planning Month

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Sisters&nbsp;<a href="https://1851franchise.com/why-two-sisters-chose-now-to-build-a-purpose-driven-home-care-business-with-griswold-2730847">Manar Landis and Maha Zirn-Kashoor</a> have brought decades of medical, caregiving and humanitarian experience to Oklahoma City by opening a&nbsp;<a href="https://www.griswoldcare.com/oklahoma-city-north/">Griswold franchise</a>. Launched in October, their business matches seniors with caregivers who provide nonmedical support ranging from occasional weekly visits to 24-hour care. Both sisters say their long careers with organizations like the United Nations, UNICEF and major Oklahoma health systems, along with their personal experience caring for their own aging family members, made home care a natural next step.A major part of their work is helping seniors overcome the reluctance to accept assistance. Zirn-Kashoor notes that many elderly people insist they can manage alone, but once they experience the support, it becomes “life-changing.” The sisters emphasize that the goal is to help older adults remain independent and safe at home, tailoring care plans to each individual’s needs — whether that’s personal care, companionship, transportation, help after surgery or even small touches like doing hair and makeup. With about 90% of clients living at home and many having no nearby family, they see their services as an essential part of the continuum of care.Their franchise is only the second&nbsp;<a href="https://1851franchise.com/griswold/info">Griswold</a> location in Oklahoma, joining the first office in Tulsa, with a third opening soon in Edmond. The sisters say there is still a lack of awareness — even among physicians — about senior home care options, which often leads to preventable hospital readmissions. They aim to close that gap, positioning home care as a vital complement to the health care system.As demand for senior support grows, driven by a rapidly aging U.S. population, the sisters see strong potential for impact and business growth. Their new venture already employs 16 people and is expanding.&nbsp;Read the original article from The Journal Record&nbsp;<a href="https://journalrecord.com/2025/12/05/griswold-home-care-oklahoma-city-senior-services/">here</a>. To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/griswold/info">https://1851franchise.com/griswold/info</a>.

Sisters Bring Global Humanitarian Experience Home to Oklahoma City With New Griswold Franchise

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Executive Q&A with Griswold Home Care CEO Michael Slupecki

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