Griswold Continues to Command the Senior Care Industry; Signs Agreement in Lakeland

Griswold, the fast-growing non-medical home care franchise, is establishing itself as an industry leader in the burgeoning senior care market. The 170-plus-unit franchisor has executed an agreement to bring its Live Assured promise to Lakeland. The signing continues the brand’s impressive momentum, with 3 signings in the last quarter.

“We are delighted to expand in Florida,” said Mike Slupecki, CEO of Griswold. Our newest owner is in a great position to grow in this market, and we can’t wait to work with their team to maximize opportunities and bring best-in-class services to Lakeland.” 

Founded in 1982, Griswold is backed by over 40 years of experience providing quality home care to the elderly, disabled adults and individuals recovering from illness. Founded by Dr. Jean Griswold, a senior care professional who had multiple sclerosis (MS), she recognized firsthand that the elderly often lacked the assistance they needed to remain independent at home. 

Elderly adults and adults with disabilities or illnesses have many unique needs, which is why Griswold offers a wide variety of services to accommodate their clients. The brand’s care plans are customized to fit each client and can be adjusted as their needs change over time. Their home care services include homemaking, personal care, companion care, hospice care support, respite care, live-in, 24/7, overnight care and more.

Over the past few years, the pandemic has created a greater need for Griswold's in-home care, and that need has been exacerbated by a rapidly increasing senior population in the United States. AARP reports that by 2040, about 20% of the population will be 65 years or older. The Family Caregiver Alliance (FCA) also reports there will be 27 million people in need of long-term care by 2050, double the number who required these services in 2000. 

In early 2023, Griswold unveiled an exciting brand evolution, coining the phrase “Live Assured” and defining the brand’s meaning through a year-long process that involved everyone from its caregivers to its leadership team. This evolution included new visual branding, an emphasis on technology and innovation, a name modification and three pillars at the center of the brand: trusted relationships, care is personal and a foundation of expertise. 

“For over 40 years, we’ve remained at the forefront of the home care industry and have been setting the industry standard as we expand across the country,” said Slupecki. “Now more than ever, there are people in need throughout every community, and our franchise opportunity allows passionate entrepreneurs to provide that helping hand while also building a bright future for themselves.”

ABOUT GRISWOLD

With 170 locations in 31 states, Griswold is one of the country’s top home care companies, providing professional, compassionate caregivers 24/7. Griswold’s “Live Assured” promise gives both clients and their loved ones peace of mind, so they can live without the weight of worry. Griswold helps adults maintain quality of life despite advanced age, onset of illness, or post-surgery recovery through services including companion care, home services, personal care and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions. For more information, visit www.griswoldhomecare.com or call 215.402.0200.