Griswold Home Care, the non-medical home care franchise with 168 locations nationwide, is rapidly growing as demand for qualified caregivers is reaching unprecedented levels following the COVID-19 pandemic. As a result, Griswold Home Care franchisees are seeing record-breaking sales this year, while also providing an invaluable service to their communities. Just take Bruce McReynolds, a community-driven Griswold Home Care franchisee in Greensboro, North Carolina, as an example. McReynolds has seen an impressive 29% increase in revenue over the past year.
Following more than 30 years in senior level retail management and HR practices, McReynolds decided it was time for a change. “I worked as a regional store manager, supervising a group of stores, as well as a VP of human resources for a group of about 14 department stores,” said McReynolds.“ In 2012, I decided I wanted to do something different and make a more meaningful impact in my community.”
When McReynolds discovered Griswold Home Care’s well-positioned consumer offering and purpose-driven franchise opportunity, he knew it was the perfect path to achieving his goals.
“I knew there was a huge need for in-home senior care,” said McReynolds. “Owning my own franchise seemed to be a really good fit for me because of my operational background and human resources background. I knew I'd be able to recruit caregivers and help offer a quality service. At the time, I had just turned 50 and my parents were in their 70’s, so the concept really aligned with where I was in life. When I met the team at Griswold Home Care, I really fell in love with their mission and saw that there was a chance to help those in need.”
As the first non-medical home care franchise in the United States, Griswold Home Care is backed by nearly 40 years of experience providing high-quality home care to customers and a proven business model to franchisees. Throughout the onboarding and opening process, McReynolds says this infrastructure gave him the support he needed to get his business up and running quickly.
“I tend to be self-sufficient, but whenever I do reach out for marketing materials, best practices or any other resources, the team has been very responsible and accommodating,” said McReynolds. “The leadership team is full of high caliber executives with a lot of strong industry experience, which really makes you feel confident your business is in good hands.”
McReynolds says Griswold’s four decades of experience not only helps franchisees create a profitable business, but also allows them to give back to their communities. Since signing on with the brand, McReynolds has ingrained himself in the Greensboro community, including partnerships with North Carolina foundations like The Triad Retirement Living Association (TRLA), Adult Children of Aging Parents (ACAP) and Meals on Wheels.
“One of my strong beliefs is giving back to the community, and I’ve really learned that giving is a big part of the brand,” he said. “I’ve realized that the more you give, the more you get back. We’ve always really tried to set ourselves apart by saying ‘yes’ to charitable opportunities. One of the things I involved myself in is TRLA, which is a networking group for services and professionals in the area that I serve for older adults. Having been on the board for several years of TRLA, I've developed a great network of like-minded professionals. So, when an opportunity arose to open a chapter of ACAP, I knew I had the connections and support to bring their mission to our community.”
As demand reaches an all time high and his local connections continue to grow, McReynolds says his current goal is to open a second Griswold Home Care office.
“We all know about the aging population, so the sheer demand in the market has been a huge contributor to our success in 2021,” said McReynolds. “Although the demand is growing due to COVID-19, you hear a lot in the industry about the caregiver shortage. With the Griswold Home Care model, we’ve been able to keep up with recruiting and hiring so that we can capitalize on satisfying as much of the demand as possible. We’ve also developed a lot of strong community partners and referral sources, especially through my involvement with ACAP and TRLA.”
As Griswold Home Care gears up for strategic franchise growth, compassionate, empathetic individuals like McReynolds have the opportunity to join a proven brand, take control of their destiny and give back to the people in their community.
“For nearly 40 years, we’ve remained at the forefront of the home care industry and have been setting the industry standard as we expand across the country,” said CEO Michael Slupecki. “Now, more than ever, there are people in need throughout every community, and our franchise opportunity allows passionate entrepreneurs like Bruce to provide that helping hand while also building a bright future for themselves.”
The cost to open a Griswold Home Care franchise ranges from $108,181 to $181,431, including a $49,500 franchise fee. For more information on franchising with Griswold Home Care, visit https://www.griswoldhomecare.com/franchising/.
Griswold
SPONSORED
Following nearly a decade of partnering with charitable organizations and establishing a presence in his community, Bruce McReynolds has seen record-breaking sales as in-home senior care becomes more relevant than ever.
Griswold Home Care, the non-medical home care franchise with 168 locations nationwide, is rapidly growing as demand for qualified caregivers is reaching unprecedented levels following the COVID-19 pandemic. As a result, Griswold Home Care franchisees are seeing record-breaking sales this year, while also providing an invaluable service to their communities. Just take Bruce McReynolds, a community-driven Griswold Home Care franchisee in Greensboro, North Carolina, as an example. McReynolds has seen an impressive 29% increase in revenue over the past year.
Following more than 30 years in senior level retail management and HR practices, McReynolds decided it was time for a change. “I worked as a regional store manager, supervising a group of stores, as well as a VP of human resources for a group of about 14 department stores,” said McReynolds.“ In 2012, I decided I wanted to do something different and make a more meaningful impact in my community.”
When McReynolds discovered Griswold Home Care’s well-positioned consumer offering and purpose-driven franchise opportunity, he knew it was the perfect path to achieving his goals.
“I knew there was a huge need for in-home senior care,” said McReynolds. “Owning my own franchise seemed to be a really good fit for me because of my operational background and human resources background. I knew I'd be able to recruit caregivers and help offer a quality service. At the time, I had just turned 50 and my parents were in their 70’s, so the concept really aligned with where I was in life. When I met the team at Griswold Home Care, I really fell in love with their mission and saw that there was a chance to help those in need.”
As the first non-medical home care franchise in the United States, Griswold Home Care is backed by nearly 40 years of experience providing high-quality home care to customers and a proven business model to franchisees. Throughout the onboarding and opening process, McReynolds says this infrastructure gave him the support he needed to get his business up and running quickly.
“I tend to be self-sufficient, but whenever I do reach out for marketing materials, best practices or any other resources, the team has been very responsible and accommodating,” said McReynolds. “The leadership team is full of high caliber executives with a lot of strong industry experience, which really makes you feel confident your business is in good hands.”
McReynolds says Griswold’s four decades of experience not only helps franchisees create a profitable business, but also allows them to give back to their communities. Since signing on with the brand, McReynolds has ingrained himself in the Greensboro community, including partnerships with North Carolina foundations like The Triad Retirement Living Association (TRLA), Adult Children of Aging Parents (ACAP) and Meals on Wheels.
“One of my strong beliefs is giving back to the community, and I’ve really learned that giving is a big part of the brand,” he said. “I’ve realized that the more you give, the more you get back. We’ve always really tried to set ourselves apart by saying ‘yes’ to charitable opportunities. One of the things I involved myself in is TRLA, which is a networking group for services and professionals in the area that I serve for older adults. Having been on the board for several years of TRLA, I've developed a great network of like-minded professionals. So, when an opportunity arose to open a chapter of ACAP, I knew I had the connections and support to bring their mission to our community.”
As demand reaches an all time high and his local connections continue to grow, McReynolds says his current goal is to open a second Griswold Home Care office.
“We all know about the aging population, so the sheer demand in the market has been a huge contributor to our success in 2021,” said McReynolds. “Although the demand is growing due to COVID-19, you hear a lot in the industry about the caregiver shortage. With the Griswold Home Care model, we’ve been able to keep up with recruiting and hiring so that we can capitalize on satisfying as much of the demand as possible. We’ve also developed a lot of strong community partners and referral sources, especially through my involvement with ACAP and TRLA.”
As Griswold Home Care gears up for strategic franchise growth, compassionate, empathetic individuals like McReynolds have the opportunity to join a proven brand, take control of their destiny and give back to the people in their community.
“For nearly 40 years, we’ve remained at the forefront of the home care industry and have been setting the industry standard as we expand across the country,” said CEO Michael Slupecki. “Now, more than ever, there are people in need throughout every community, and our franchise opportunity allows passionate entrepreneurs like Bruce to provide that helping hand while also building a bright future for themselves.”
The cost to open a Griswold Home Care franchise ranges from $108,181 to $181,431, including a $49,500 franchise fee. For more information on franchising with Griswold Home Care, visit https://www.griswoldhomecare.com/franchising/.
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