HenDough Chicken and Donuts INFO
About HenDough Chicken and Donuts
HenDough, a chicken and donut restaurant brand founded in Hendersonville, North Carolina, offers a superior, made-from-scratch menu paired with delicious comfort food. Founder Paul Klaassen started in the restaurant industry as a teenager, working his way up from dishwasher to chef at The Biltmore Estate. That is where Paul met Sarah, who also had over a decade of restaurant experience and was working as a pastry chef at the Biltmore. The two eventually married, and when the time came to purchase a home and start a family, Paul and Sarah settled in Hendersonville. After the birth of their son Hayden a few years later, the couple began looking for a career that would offer a more flexible lifestyle and allow them to spend more time together as a family.
The couple eventually decided to leave the corporate hospitality world and open their own business. Having worked in upscale establishments for much of their careers, Sarah and Paul wanted their first restaurant project to be approachable and allow them to get involved in the community. The customers at the Biltmore were mainly tourists, which meant Sarah and Paul weren’t able to build long-lasting customer relationships. With their new project, they wanted to help local organizations and see the same faces everyday. Now, after opening a second HenDough location and seeing the replicable success of the concept, Paul and Sarah are officially launching the HenDough franchise opportunity, giving qualified entrepreneurs the chance to disrupt their local food scene and position themselves for strong profits and high growth potential.
The brand hopes to open two new corporate stores and double its footprint every year through franchising for the next five to 10 years.
Why HenDough? Why Now?
Over the past five years, the HenDough concept has exploded in popularity, resulting in a consistent 10% increase in year-over-year revenue as local consumers are drawn in by the chef-driven menu, vibrant and energetic atmosphere, first-class hospitality and family-friendly environment. The brand is quickly becoming a leader in the casual dining industry.
After customers repeatedly started asking about franchising, the Klaassens decided to start putting together an FDD in late 2019, but had to halt the process during COVID-19. Now, after seeing the resilience of the business model over the past year, they decided to move forward and open up the HenDough brand to franchising. They believe the current market is ripe for its restaurant concept.
Last year, HenDough proved itself to be uniquely resilient against even the toughest economic challenges. The brand was able to successfully pivot to off-premise service after the COVID-19 pandemic hit, seeing a major uptick in takeout business. Despite the limitation of operating primarily as a takeout service, the Hendersonville restaurant had its best sales year yet in 2020, and HenDough expects to see a 25% to 30% growth in revenue in 2021 as it reopens dining rooms and rolls out a new dinner menu.
What Sets HenDough Apart?
HenDough’s unique concept of fried chicken and donuts means prospective franchisees don’t have to worry about competition in the sector. Also, to source products, HenDough partners with local vendors, businesses, breweries and dairy farms. This model offers a unique opportunity for entrepreneurs looking to support their local business community.
HenDough also offers unique real estate options for franchisees, including options that don't have to conform to normal standards. The restaurant has succeeded in a 100-year-old house and a food hall, so it has the experience needed to help franchisees thrive in unique and nontraditional sites. With a relatively small average footprint of 2,500–3,500 square feet, HenDough seeks to keep real estate affordable but also retain the personality of the brand.
Why the Food & Dining Category?
Casual dining restaurants are part of a $265 billion industry that continues to grow. HenDough offers an incredible and innovative opportunity in the casual dining industry, utilizing proven systems to drive profits and establish a beloved restaurant in franchisees’ communities.
When guests first enter the HenDough restaurant, they are greeted by an eye-catching counter filled with creative and mouth-watering donuts. HenDough’s breakfast menu features the usual Southern-comfort staples, such as chicken biscuits, sausage biscuits, and egg and cheese biscuits, as well as some special HenDough originals. As one of the few restaurants that offers two major comfort foods, HenDough appeals to breakfast-, lunch- and dinner-seeking customers alike.
As a community-focused brand, HenDough franchisees will need to bring established local ties to their location. The ideal HenDough franchisee is someone who is heavily involved in their community and is able to spread the word about the concept.
Franchisees will also ideally have some experience in the restaurant industry and should be willing to be part of the day-to-day operations. Although franchisees will want to be hands-on at first, the HenDough model doesn’t necessarily require a daily presence and can therefore lend itself to a more flexible work-life balance as owners gain experience.
The ideal HenDough franchisee will also be flexible and capable of adapting to unexpected challenges. For example, when the COVID-19 pandemic hit, HenDough pivoted to off-premise service and even took the time to remodel the Hendersonville restaurant and add dinner and burgers to the menu. This quick thinking helped the Hendersonville restaurant see its best sales year yet in 2020.
The first few incoming franchise owners will have direct access to the Klaassens’ expertise and hands-on support.
The total initial investment required to open a HenDough restaurant is $205,500-$643,500 (the multi-developmental initial investment is $235-500-$778,500).
The initial franchise fee is $30,000 for one establishment and $15,000 for each additional restaurant. For more information, visit: https://ownahendough.com/