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<a href="https://www.lfivecapital.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heyday-the-emerging-skincare-franchise-announces-executive-hires-to-take-the-brand-to-the-next-level-as-it-plans-for-300-units-in-5-years-2716998" target="_blank" rel="nofollow">Level 5 Capital Partners</a>— the investment group behind brands like <a href="https://www.heydayskincare.com/pages/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heyday-the-emerging-skincare-franchise-announces-executive-hires-to-take-the-brand-to-the-next-level-as-it-plans-for-300-units-in-5-years-2716998" target="_blank" rel="nofollow">Heyday Skincare</a> and <a href="https://bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heyday-the-emerging-skincare-franchise-announces-executive-hires-to-take-the-brand-to-the-next-level-as-it-plans-for-300-units-in-5-years-2716998" target="_blank" rel="nofollow">Big Blue Swim School</a> — has welcomed a new Chief Executive Officer <a href="https://www.linkedin.com/in/rpatrickryan?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heyday-the-emerging-skincare-franchise-announces-executive-hires-to-take-the-brand-to-the-next-level-as-it-plans-for-300-units-in-5-years-2716998" target="_blank" rel="nofollow">Patrick Ryan-Southern</a> to the fold. Ryan-Southern joins L5 Skincare focusing on one of Level 5’s captive franchisee platforms, Heyday.An entrepreneurial executive and operations leader, Ryan-Southern began his career as a professional actor in U.S. theater and television. In 2012 he began working at indoor cycling phenomenon SoulCycle’s Tribeca location in New York City.“At the time, there were seven SoulCycle studios in three states,” Ryan-Southern said. “In my tenure at SoulCycle, I worked in studios, ran field training, and eventually helped to develop and open more than 92 SoulCycle studios across the country.”After that, Ryan-Southern moved to London to grow the brand in the U.K. and internationally, an experience he will build on with fast-growing skincare franchise Heyday as it revolutionizes the industry with personalized, accessible options.“I’m thrilled to be joining the esteemed Level 5 team and I’m ready to jump in and get right to work,” Ryan-Southern said. “I hope I can bring my motivation, resilience, and optimism to the position and really build and lead highly effective teams to achieve amazing results.”Current Level 5 executives tout Ryan-Southern’s years of experience and expertise in franchise development and anticipate a successful partnership going forward.“Patrick is in a unique position to take on this role, with his previous experience growing SoulCycle to the exceptional brand it is today,” said <a href="https://www.linkedin.com/in/scott-thompson-cfe-618a91?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heyday-the-emerging-skincare-franchise-announces-executive-hires-to-take-the-brand-to-the-next-level-as-it-plans-for-300-units-in-5-years-2716998" target="_blank" rel="nofollow">Scott Thompson</a>, partner and chief development officer at Level 5. “We’re looking forward to working with him and seeing what he can do for up-and-coming brands like Heyday.”Level 5’s announcement of its new CEO comes on the heels of two other strong new hires for Heyday, rounding out a solid leadership team that’s ready to hit the ground running.<a href="https://www.linkedin.com/in/diannedickinson?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heyday-the-emerging-skincare-franchise-announces-executive-hires-to-take-the-brand-to-the-next-level-as-it-plans-for-300-units-in-5-years-2716998" target="_blank" rel="nofollow">Dianne Dickinson</a>, previously of eco-friendly skincare company bioClarity, has been named director of growth at Heyday. In her two years with bioClarity, Dickinson spearheaded growth and acquisition strategy for the brand, helping to build consumer awareness around the top-rated “clean, green” skincare brand, a skill that she’s now channeling into Heyday as it sets its sights on national expansion.&nbsp;Prior to Dickinson’s inclusion, <a href="https://www.linkedin.com/in/joypeabody/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heyday-the-emerging-skincare-franchise-announces-executive-hires-to-take-the-brand-to-the-next-level-as-it-plans-for-300-units-in-5-years-2716998" target="_blank" rel="nofollow">Joy Peabody</a> joined Heyday as senior vice president of marketing.A graduate of Harvard Business School, Peabody came to Heyday after more than two years as the vice president of customer relationship management and loyalty at American fashion brand Tory Burch. While there, Peabody specialized in marketing efforts to drive customer loyalty. Before joining Tory Burch, Peabody worked in consumer engagement for the Estée Lauder Companies, handling influencer and content marketing strategies. Now, her position at Heyday rounds out an impressive career within the beauty and lifestyle industry.&nbsp;"I am inspired to be working alongside this team,” said Dickinson. “The vision and groundwork that has been laid puts us in the perfect position for growth and expansion across the nation. I have a deep passion for this industry and connecting people to brands they love so I am beyond excited to bring that to life here at Heyday!"This new leadership is poised to bring a robust culture of success to Level 5 and to Heyday as the company makes plans for monumental franchise growth. With no brand leader in skincare wellness — a $7 billion service industry and a $100 billion online industry — Heyday has limitless potential to dominate any market.Currently, Heyday has 11 existing locations in New York City, Los Angeles, Philadelphia, and Bethesda, Maryland, with franchise agreements to develop locations in Chicago, Austin, and Cleveland. The emerging brand is targeting expansion in 54 major metropolitan areas, including San Francisco, Seattle, Phoenix, Denver, Dallas, Austin, Houston, Chicago, Atlanta, Miami and Boston. Backed by a knowledgeable and experienced corporate team, the brand plans to grow to include more than 300 locations in the next five years.To learn more about Heyday franchise opportunities, visit <a href="https://www.heydayskincare.com/pages/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heyday-the-emerging-skincare-franchise-announces-executive-hires-to-take-the-brand-to-the-next-level-as-it-plans-for-300-units-in-5-years-2716998" target="_blank" rel="nofollow">https://www.heydayskincare.com/pages/franchise</a><a href="https://www.heydayskincare.com/pages/franchise.?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heyday-the-emerging-skincare-franchise-announces-executive-hires-to-take-the-brand-to-the-next-level-as-it-plans-for-300-units-in-5-years-2716998" target="_blank" rel="nofollow">.</a>About Heyday:Heyday is a fast-growing skincare company on a mission to provide expert skincare that empowers everyone to be their best self. Through a fleet of industry-leading physical stores, Heyday has made the facial experience more accessible and helps consumers achieve their skincare goals with the knowledge and care of talented estheticians. Heyday is changing how we take care of our skin, redefining the future of the skincare industry for the modern consumer. For more information about Heyday, visit <a href="https://www.heydayskincare.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heyday-the-emerging-skincare-franchise-announces-executive-hires-to-take-the-brand-to-the-next-level-as-it-plans-for-300-units-in-5-years-2716998" target="_blank" rel="nofollow">https://www.Heydayskincare.com/</a>.

Heyday, the Emerging Skincare Franchise, Announces Executive Hires to Take the Brand to the Next Level as it Plans for 300 Units in 5 Years

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Leadership includes L5 Skincare CEO Patrick Ryan-Southern, alongside Heyday Director of Growth Dianne Dickinson and SVP of Marketing Joy Peabody.

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

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The linear sales funnel is dying. Prospective buyers are no longer filling out a form at first glance and waiting for the phone to ring. They’re doing the majority of the heavy lifting before they even make themselves known to the franchisor. For franchisors, this means one key thing: you must know exactly where candidates spend their time. No guesswork. And you have to adjust your strategy accordingly.And, in today's buyer world, the biggest buzz term is 2026's ride or die for franchise brands – Ai.&nbsp;If you are trying to sell a franchise today, you must meet candidates where they are (four walls, Ai, website, social advertising).&nbsp;Focusing on a strong digital footprint first and then lead generation will help the brand with validation and will lay the foundation for trust before the first conversation even happens. Still, franchisors must know where to find their candidates and be confident the candidates are being sent to the right place.“We consistently see the strongest lead performance from Google Search (paid and organic), social platforms such as Facebook, Instagram and LinkedIn and our franchise development website,” said&nbsp;<a href="https://www.linkedin.com/in/erinlsnyder">Erin Snyder</a>, head of franchise development at&nbsp;<a href="https://handelsicecream.com/handels-franchise/">Handel’s Homemade Ice Cream</a>. “Because all awareness and advertising efforts ultimately funnel candidates to our development site, maintaining a highly optimized, mobile-first web presence is critical for conversion.”<h2>The "Hidden" Channels: Authentic Research via AiSEO</h2>While Google and major portals are often where a candidate might start a broad search, the deep research happens in the shadows. This is where candidates scroll, mindlessly or otherwise, simply observing rather than clicking “apply” immediately; or, ask Ai chatbots about the best franchises to buy, the blind spots, the why nots, and, of course, the whys.Right now, Ai plays a key role in this research stage. Buyers want the truth.&nbsp;For franchisors, this means your content strategy must pivot. It is no longer enough to post stock photos of happy business owners. You must document the journey, showing the behind-the-scenes reality that proves your concept has staying power.<h2>The Pivot From Print to Digital Interactivity</h2>While print media has been a channel for franchise development in the past, its static nature has made it less effective as the buyer’s journey has shifted to digital. Buyers are generally looking for channels that will allow them to click, read and continue the search immediately.“Traditional print media has largely become a thing of the past for franchise development,” Snyder said. “What has been encouraging, though, is seeing many of these publications successfully pivot to digital formats that offer greater interactivity, stronger analytics and far better linkability than print ever could.”This creates a more dynamic experience for the candidate. In addition to a digital article, franchisors can embed a “day in the life” video, for example, or hyperlink a deeper dive on costs and profits for instant validation.This shift also allows franchisors to track return on investment more effectively. Instead of guessing if an article or ad worked, digital publications allow you to see exactly who clicked through, allowing for retargeting and smarter budget allocation.<h2>The Conversion Hub: Your Mobile-First Website</h2>Once a candidate has discovered you on Google, watched your videos on TikTok and read about you in a digital publication, they finally arrive at the destination: your franchise development website.This is the bottom of the funnel, where you will win or lose a candidate. Because all other channels point here, your website cannot just be a digital brochure. It has to be a conversion engine. And crucially, it must work perfectly on a smartphone.The question can’t just be “Do we have a website?” Questions about the website should surround usability and readability. Is navigation easy on a smartphone? Does the site load quickly? Is it readable? If a prospect has to pinch-and-zoom to read your investment costs and financial performance, they will leave.An optimized, mobile-first presence is critical because it serves as the collection point; all other awareness efforts funnel potential franchisees to the site. The user experience here should validate the trust built on other channels. However, accessibility is only half the battle; the content itself must be unsparingly open. The website is the channel where you must prove your value proposition with hard data.“Across all channels, the messaging needs to be clear, concise and consistent,” Snyder said. “Candidates should be able to easily find transparent investment ranges and financial requirements, a clear value proposition, compelling franchisee success stories, key differentiators from competitors and straightforward next steps for how to inquire.”When you treat your website as a transparency engine rather than a gatekeeper, you change the dynamic of the eventual sales call. A candidate who has already consumed your financial data and success stories arrives at the inquiry stage educated and qualified. This allows the development team to skip the basic fact-finding and move straight to strategy and fit.“When a candidate submits an inquiry, the first conversation should build on what the candidate has already learned,” Snyder said “ensuring they understand the opportunity they are considering, clarifying details, personalizing the discussion to their goals and moving them into a structured education process rather than starting from scratch.”<h2>Allocating the Budget: The "Ideal Candidate" Approach</h2>While a presence across multiple channels — from search and social to digital publications — is key, understanding exactly how much to invest in each option is the next hurdle. There is no single, magical approach to budgeting; a brand selling multi-million-dollar franchises needs to develop a presence in different places than a low-cost, mobile franchise will.To spend effectively, you must deeply understand your ideal franchisee profile. Once you know who is investing, you can begin working on where to find them. For example, a high-net-worth investor might be on LinkedIn and reading digital trade journals, while a first-time investor or someone seeking an owner-operator model might be influenced by local Facebook ads.“Franchisors should start by understanding their ideal franchisee profile and then allocate budget toward the channels where those prospects spend the most time,” Snyder said. “The mix will naturally look different for a high-investment, multi-unit candidate than for a first-time owner-operator. Beyond that, it’s critical to consider overall brand awareness and invest in channels that consistently get both the brand and the franchise opportunity in front of qualified prospects. A balanced approach that supports both awareness and lead capture tends to produce the strongest results.”<h2>Key Takeaways and Next Steps:</h2>Make sure you have a content footprint that answers the top 25 questions asked about your brand in Ai and Google searchs.Review your mobile experience: Open your franchise development site on your phone. If it takes more than three seconds to load or if the "Apply" button is hard to find, fix it immediately.Embrace "lo-fi" video content: You don't need a production crew. Use a smartphone to record "day in the life" videos with your franchisees and post them to social to build authentic trust.Ensure transparency and continuity:&nbsp;Candidates need to be able to find the information they’re looking for, and the experience should be consistent between a social page and a franchise development site. Make sure your value proposition is clear across all channels.Embrace innovation, but don’t count out the classics:&nbsp;Look at the whole picture. Many candidates are exploring opportunities on supplemental platforms like social media or in the results of a Google search, but they’re still looking at the franchise development site, too. Don’t confine yourself to the “old reliable” methods, but don’t leave them behind, either.Budget by persona, not platform: Don't just "do Facebook ads." Define exactly who your buyer is, and spend your money only on the channels where that specific person consumes content.For more information on franchise growth channels, check out these related stories on 1851 Franchise:<ul><li><a href="https://1851franchise.com/how-to-use-social-media-marketing-to-promote-your-franchise-2727185#stories">How To Use Social Media Marketing To Promote Your Franchise</a></li><li><a href="https://1851franchise.com/building-a-franchise-website-that-converts-key-features-and-best-practices-2727363#stories">Building a Franchise Website That Converts: Key Features and Best Practices</a></li><li><a href="https://www.youtube.com/watch?v=vlfduHqGy7I">How to Sell Franchises | The Buyer Persona</a></li></ul>

To succeed in the shifting landscape, franchisors must understand the buyer’s journey, identify the ideal franchisee profile, and build a digital presence that meets candidates where they are.

Heyday, the Emerging Skincare Franchise, Announces Executive Hires to Take the Brand to the Next Level as it Plans for 300 Units in 5 Years

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