1851

<a href="https://www.lfivecapital.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heyday-the-emerging-skincare-franchise-announces-executive-hires-to-take-the-brand-to-the-next-level-as-it-plans-for-300-units-in-5-years-2716998" target="_blank" rel="nofollow">Level 5 Capital Partners</a>— the investment group behind brands like <a href="https://www.heydayskincare.com/pages/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heyday-the-emerging-skincare-franchise-announces-executive-hires-to-take-the-brand-to-the-next-level-as-it-plans-for-300-units-in-5-years-2716998" target="_blank" rel="nofollow">Heyday Skincare</a> and <a href="https://bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heyday-the-emerging-skincare-franchise-announces-executive-hires-to-take-the-brand-to-the-next-level-as-it-plans-for-300-units-in-5-years-2716998" target="_blank" rel="nofollow">Big Blue Swim School</a> — has welcomed a new Chief Executive Officer <a href="https://www.linkedin.com/in/rpatrickryan?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heyday-the-emerging-skincare-franchise-announces-executive-hires-to-take-the-brand-to-the-next-level-as-it-plans-for-300-units-in-5-years-2716998" target="_blank" rel="nofollow">Patrick Ryan-Southern</a> to the fold. Ryan-Southern joins L5 Skincare focusing on one of Level 5’s captive franchisee platforms, Heyday.An entrepreneurial executive and operations leader, Ryan-Southern began his career as a professional actor in U.S. theater and television. In 2012 he began working at indoor cycling phenomenon SoulCycle’s Tribeca location in New York City.“At the time, there were seven SoulCycle studios in three states,” Ryan-Southern said. “In my tenure at SoulCycle, I worked in studios, ran field training, and eventually helped to develop and open more than 92 SoulCycle studios across the country.”After that, Ryan-Southern moved to London to grow the brand in the U.K. and internationally, an experience he will build on with fast-growing skincare franchise Heyday as it revolutionizes the industry with personalized, accessible options.“I’m thrilled to be joining the esteemed Level 5 team and I’m ready to jump in and get right to work,” Ryan-Southern said. “I hope I can bring my motivation, resilience, and optimism to the position and really build and lead highly effective teams to achieve amazing results.”Current Level 5 executives tout Ryan-Southern’s years of experience and expertise in franchise development and anticipate a successful partnership going forward.“Patrick is in a unique position to take on this role, with his previous experience growing SoulCycle to the exceptional brand it is today,” said <a href="https://www.linkedin.com/in/scott-thompson-cfe-618a91?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heyday-the-emerging-skincare-franchise-announces-executive-hires-to-take-the-brand-to-the-next-level-as-it-plans-for-300-units-in-5-years-2716998" target="_blank" rel="nofollow">Scott Thompson</a>, partner and chief development officer at Level 5. “We’re looking forward to working with him and seeing what he can do for up-and-coming brands like Heyday.”Level 5’s announcement of its new CEO comes on the heels of two other strong new hires for Heyday, rounding out a solid leadership team that’s ready to hit the ground running.<a href="https://www.linkedin.com/in/diannedickinson?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heyday-the-emerging-skincare-franchise-announces-executive-hires-to-take-the-brand-to-the-next-level-as-it-plans-for-300-units-in-5-years-2716998" target="_blank" rel="nofollow">Dianne Dickinson</a>, previously of eco-friendly skincare company bioClarity, has been named director of growth at Heyday. In her two years with bioClarity, Dickinson spearheaded growth and acquisition strategy for the brand, helping to build consumer awareness around the top-rated “clean, green” skincare brand, a skill that she’s now channeling into Heyday as it sets its sights on national expansion.&nbsp;Prior to Dickinson’s inclusion, <a href="https://www.linkedin.com/in/joypeabody/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heyday-the-emerging-skincare-franchise-announces-executive-hires-to-take-the-brand-to-the-next-level-as-it-plans-for-300-units-in-5-years-2716998" target="_blank" rel="nofollow">Joy Peabody</a> joined Heyday as senior vice president of marketing.A graduate of Harvard Business School, Peabody came to Heyday after more than two years as the vice president of customer relationship management and loyalty at American fashion brand Tory Burch. While there, Peabody specialized in marketing efforts to drive customer loyalty. Before joining Tory Burch, Peabody worked in consumer engagement for the Estée Lauder Companies, handling influencer and content marketing strategies. Now, her position at Heyday rounds out an impressive career within the beauty and lifestyle industry.&nbsp;"I am inspired to be working alongside this team,” said Dickinson. “The vision and groundwork that has been laid puts us in the perfect position for growth and expansion across the nation. I have a deep passion for this industry and connecting people to brands they love so I am beyond excited to bring that to life here at Heyday!"This new leadership is poised to bring a robust culture of success to Level 5 and to Heyday as the company makes plans for monumental franchise growth. With no brand leader in skincare wellness — a $7 billion service industry and a $100 billion online industry — Heyday has limitless potential to dominate any market.Currently, Heyday has 11 existing locations in New York City, Los Angeles, Philadelphia, and Bethesda, Maryland, with franchise agreements to develop locations in Chicago, Austin, and Cleveland. The emerging brand is targeting expansion in 54 major metropolitan areas, including San Francisco, Seattle, Phoenix, Denver, Dallas, Austin, Houston, Chicago, Atlanta, Miami and Boston. Backed by a knowledgeable and experienced corporate team, the brand plans to grow to include more than 300 locations in the next five years.To learn more about Heyday franchise opportunities, visit <a href="https://www.heydayskincare.com/pages/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heyday-the-emerging-skincare-franchise-announces-executive-hires-to-take-the-brand-to-the-next-level-as-it-plans-for-300-units-in-5-years-2716998" target="_blank" rel="nofollow">https://www.heydayskincare.com/pages/franchise</a><a href="https://www.heydayskincare.com/pages/franchise.?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heyday-the-emerging-skincare-franchise-announces-executive-hires-to-take-the-brand-to-the-next-level-as-it-plans-for-300-units-in-5-years-2716998" target="_blank" rel="nofollow">.</a>About Heyday:Heyday is a fast-growing skincare company on a mission to provide expert skincare that empowers everyone to be their best self. Through a fleet of industry-leading physical stores, Heyday has made the facial experience more accessible and helps consumers achieve their skincare goals with the knowledge and care of talented estheticians. Heyday is changing how we take care of our skin, redefining the future of the skincare industry for the modern consumer. For more information about Heyday, visit <a href="https://www.heydayskincare.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=heyday-the-emerging-skincare-franchise-announces-executive-hires-to-take-the-brand-to-the-next-level-as-it-plans-for-300-units-in-5-years-2716998" target="_blank" rel="nofollow">https://www.Heydayskincare.com/</a>.

Heyday, the Emerging Skincare Franchise, Announces Executive Hires to Take the Brand to the Next Level as it Plans for 300 Units in 5 Years

1851 Franchise

Leadership includes L5 Skincare CEO Patrick Ryan-Southern, alongside Heyday Director of Growth Dianne Dickinson and SVP of Marketing Joy Peabody.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

heyday-the-emerging-skincare-franchise-announces-executive-hires-to-take-the-brand-to-the-next-level-as-it-plans-for-300-units-in-5-years

Seniors Helping Seniors®

Photo of two people sitting together, holding mugs, smiling at each other

Seniors Helping Seniors® In-Home Care Services Expands to St. George, UT

seniors-helping-seniors-in-home-care-services-expands-to-st-george-ut

Mosquito Hunters

Design with Mosquito Hunters, Pest Hunters, and Humbug Holiday Lighting branded vehicle

Scaling the Rockies: Brad Goins’ Remote Success With Pest Hunters-Mosquito Hunters-Humbug Holiday Lighting in Colorado

remote-franchise-ownership-success-pest-hunters-mosquito-hunters-humbug-lighting

TWO MEN AND A TRUCK

TWO MEN AND A TRUCK® and TWO MEN AND A JUNK TRUCK® Celebrate Franchise Success at Annual Conference

two-men-and-a-truck-and-two-men-and-a-junk-truck-celebrate-franchise-success-at-annual-conference

USA Ninja Challenge

How Dale Grant Used Three Decades of Gymnastics Expertise to Build USA Ninja Challenge

how-dale-grant-used-three-decades-of-gymnastics-expertise-to-build-usa-ninja-challenge

Preservan

Preservan Celebrates First-Ever BrightPath Gathering: Lighting the Way for Community and Sustainability

preservan-celebrates-first-ever-brightpath-gathering-lighting-the-way-for-community-and-sustainability

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Yum! Brands CEO David Gibbs To Retire in 2026 After 36 Years With the Company

yum-brands-ceo-david-gibbs-to-retire-in-2026-after-36-years-with-the-company

Hooters Bankruptcy - Chapter 11 - April 2025 - 1851 Franchise

Hooters Files for Bankruptcy, Sells Restaurants to Franchisee Group

hooters-bankruptcy-chapter-11-april-2025

Fly Dance Fitness Expands With First Franchise Location in Georgia

fly-dance-fitness-franchise-expansion

&pizza - Fast-Casual Pizza Chain Begins Franchising - 1851 Franchise

&pizza Embraces Franchising To Fuel Bold New Growth Strategy

andpizza-franchising-ceo-mike-burns

CFOs See Recession as Likely in ’25; Why Now Is the Time To Water the Franchise Buyer Seeds

cfos-see-recession-as-likely-in-25-why-now-is-the-time-to-water-the-franchise-buyer-seeds

Franchise Deep Dive: Studio Pilates Franchise Costs, Fees, Profit and Data

franchise-deep-dive-studio-pilates-franchise-costs-fees-profit-and-data

Franchise Deep Dive: The UPS Store Franchise Costs, Fees, Profit, and Data

franchise-deep-dive-the-ups-store-franchise-costs-fees-profit-and-data

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

lindoras-new-president-discusses-franchise-growth-and-the-future-of-health-and-wellness

SoBol’s President and COO Shares Growth Journey and Franchise Vision

sobols-president-and-coo-shares-growth-journey-and-franchise-vision

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

Florida Franchisee Reflects on Success and Growth with Sylvan Learning

florida-franchisee-reflects-on-success-and-growth-with-sylvan-learning

The Top Quick Service Restaurant Franchises for 2025

the-top-quick-service-restaurant-franchises

Top 25 Emerging Restaurant Franchises - 1851 Franchise

Top 25 Emerging Restaurant Concepts to Consider in 2025

top-emerging-restaurant-concepts-to-consider

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

military-veteran-and-craft-beer-enthusiast-to-bring-voodoo-brewing-co-to-toledo-ohio

Heyday, the Emerging Skincare Franchise, Announces Executive Hires to Take the Brand to the Next Level as it Plans for 300 Units in 5 Years

MORE STORIES LIKE THIS