Home Clean Heroes, the residential cleaning franchise that supports First Responder heroes with every house it cleans, has always worked to provide franchise owners with everything they need to run a successful business. Now, as businesses across nearly every sector continue to struggle with labor shortages and The Great Resignation, Home Clean Heroes franchisees can leverage a proven and reliable business model that supports their recruitment, training and retention efforts with a robust suite of systems and procedures. 

Adeola Shabiyi, a Home Clean Heroes franchisee in Tampa Bay, Florida, says the business model has proven to be well-positioned to combat the ongoing labor shortage since he signed on with the brand in early 2021.

“I don’t think there is a shortage of labor, necessarily, it is more a shortage of the right employees,” said Shabiyi. “Sometimes it is difficult for small business owners to find the resources to acquire and engage top-level recruiting technology, analytics and software, which makes it seem like the right employees are hard to find. But Home Clean Heroes makes it easy.”

When it comes to recruitment, Home Clean Heroes provides franchisees with corporate-supported vendor partners, such as CareerPlug, Indeed and Glassdoor. The brand also offers corporate-funded social media campaigns targeting franchisees’ potential staff. 

Shabiyi says Home Clean Heroes has connected him with several recruiting software programs that have allowed him to collect applications and move candidates through the process. “It is your job to actually hire the employees, but the Home Clean Heroes corporate team provides insights into how to find the best candidates,” he said. 

Once franchisees find those ideal candidates, they need to be able to offer an attractive opportunity to recruit them. Home Clean Heroes offers franchisees job templates and job descriptions for all major roles and analysis of competitive pay ranges for cleaning positions. Shabiyi says this all helps foster an opportunity that cleaners or staff will be drawn to. 

“I have built a very collaborative environment that is team-oriented and caring,” Shabiyi said. “Compensation is also very important — you have to pay staff well so they don’t look for competing offers. We have incentive programs in place on a monthly basis to reward employees for doing a great job and we also have bonuses at the end of the year. Home Clean Heroes provides analytics to showcase what competitive pay rates look like in your market.”

Lastly, in order to retain employees in this highly competitive labor market, Shabiyi says it is important to show employees what their future will look like with the company. Home Clean Heroes offers an incentive program structure and team communication tools to ensure staff can see a future career path with the brand. Franchisees also have access to a Virtual Training Library and initial and ongoing live training sessions for key roles.

“I am in business because I want to build my own company to eventually have hundreds of employees, so I can show staff ways they will grow alongside the company,” Shabiyi said. “They are unlikely to remain just a cleaner — they can become an operational specialist or a marketing specialist. You need to show staff how they will be involved in the journey and provide the training necessary for them to thrive. The Home Clean Heroes model allows me to do that.”

Now, the pandemic-proof cleaning industry is estimated to be worth $40.38 billion by the year 2025, and with the backing of Home Clean Heroes’ staffing support, franchise owners can be confident they will have all the tools needed to get their business off the ground and overcome ongoing labor challenges. That is a big part of the reason why the brand was able to triple its number of franchisees in 2021 and looks to do so again in 2022. 

“The ideal Home Clean Heroes franchisee needs to be willing to follow a process,” said Home Clean Heroes president Joe Delatte. “We’ve put in the time to build this business model, and without a doubt, the franchisees that are most successful are the ones that follow the system. Our hiring, training and retention tools are a great example of how we can provide franchisees with the necessary resources to grow the right way and achieve their dream of business ownership, regardless of any challenges that may come up.”

The startup costs for a Home Clean Heroes single-unit franchise ranges from $76,902 to $100,851. To learn more about franchising with Home Clean Heroes, visit http://homecleanheroesfranchise.com.