Honest Lash INFO
About Honest Lash
Honest Lash is a lash extension franchise that offers lash extensions, brow tint, waxing and lamination, and natural lash lifts and tints. Founded in the midst of the COVID-19 pandemic, Honest Lash was built to succeed and scale regardless of external economic circumstances.
With four corporately owned locations and three franchised locations on the way, Honest Lash is ramping up to take over its home state before expanding nationwide.
Why Honest Lash? Why Now?
Honest Lash is a beauty concept with systems that have been informed by generations of business ownership. With a relatively low initial investment, franchisees can get into the concept on the ground level and work closely with company leadership to build a strong network of owners with a family business feel.
What Sets Honest Lash Apart?
Built to adapt, Honest Lash has been a labor of love and a testament to agility and flexibility since its foundation. Because it was founded during the pandemic, the business model was built specifically to adapt and overcome, regardless of external factors.
Furthermore, Honest Lash presents a unique opportunity within the beauty and lash spaces. While lashes are the medium, the central traits and goals of the business are all centered around family. After decades spent watching his father and grandfather run successful businesses and being a part of a growing family business, Founder and CEO Jonathan Ellis is ready to give back by passing along his expertise and building a family business that will serve others similarly to how the Ellis family business served him.
Why the Beauty Industry?
The beauty industry is worth over $90 billion and growing. By opening a beauty business, franchisees have an opportunity to join a supportive, communicative group of industry professionals and provide an in-demand service with a strong potential for referral and repeat revenue.
As a whole, the beauty industry enjoys strong consumer engagement as consumers consistently search for ways to enhance their look, simplify daily routines and establish meaningful self-care habits.
Honest Lash presents an opportunity for passionate, motivated business people to build a legacy with a business that is informed by experience with franchise giants. Whether a new owner has hospitality, beauty industry, management or leadership experience, Ellis says he is most interested in partnering with change-makers who are ready to take on a challenge.
With a strong business model and great potential, Honest Lash is a concept that entrepreneurs can use to show who they are and how they approach the world while building a legacy for family to come.
What Is the Investment?
The total estimated initial investment to begin the operation of an Honest Lash business is $101,000-$282,500, including a $37,500 franchise fee.