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Like any industry, franchising is not immune to trends. While it might not be as apparent as Fashion Week&#8217;s runway fads or Wall Street&#8217;s connect-the-dots predictions, there are some prevailing developments currently defining the franchise industry. Now that Q2 is winding down and 2016 peeks over the horizon, brands have begun asking, &#8220;What are the hottest franchise segments for the second half of the year?&#8221; Christopher Fountain, CEO of <a target="_blank" href="http://www.franconnect.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=hottest-franchise-segments-for-second-half-of-year-2184" target="_blank" rel="nofollow">FranConnect</a>, echoed the sentiments of many franchise professionals: In-home care is the industry turning heads and opening units all across the country. &#8220;I think the demographic shift of the population drives a certain type of business; take the retirement of the Baby Boomer generation, for example,&#8221; Fountain said. &#8220;In-home care is something that&#8217;s very relevant to the population, making it a rapidly growing segment.&#8221; In-home care franchises like <a href="http://www.rightathomefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=hottest-franchise-segments-for-second-half-of-year-2184" target="_blank" rel="nofollow" target="_blank">Right at Home*</a> and Comfort Keeper have been capitalizing on recent market trends and the aging of the baby boomer segment. Evolving from its antiquated perception as a service reserved for ailing elders, in-home care has become a practical option for aging senior citizens who want to remain in the comfort of their homes while receiving aid in basic day-to-day functions like cooking, cleaning and taking medication. Fountain&#8217;s colleague at FranConnect, Keith Gerson, president of FranConnect, revealed a differing perspective on the franchise industry&#8217;s current trajectory. &#8220;I&#8217;m going to be the contrarian,&#8221; he said. &#8220;What I want to talk about is technology and how it&#8217;s changing the industry that 1851 readers are already in&#8212;it&#8217;s about who can execute or out-execute the competition.&#8221; Gerson continues to explain that developments in the franchise industry are currently very meta; it&#8217;s all about who can innovate the most within existing segments. &#8220;The questions that I have heard asked the most this year include the following: How do we create more engagement? How do we create more accountability? How do we improve franchisee level unit level econ,&#8221; Gerson said. While Fountain&#8217;s point-of-view may have deviated from Gerson&#8217;s, he does acknowledge that the franchise industry is a rapidly evolving one with plenty of changes in store. &#8220;As the average age increases, the profile of the consumer changes more,&#8221; Fountain said. &#8220;Recently, we&#8217;ve seen people have more money and demand for personal services.&#8221;

1851 Franchise

As Q2 winds down, this is the industry that everyone is talking about.

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