1851

After extensive research and testing,&nbsp;<a href="https://awfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-aws-new-menu-optimization-will-set-the-brand-apart-in-the-qsr-industry-2720481" target="_blank" rel="nofollow">A&amp;W Restaurants</a>,&nbsp;the 500-plus unit all-American restaurant concept, is releasing a new and improved menu board. But the redesigned menu won’t simply include more appetizing pictures of pre-existing selections. It will embody a refined&nbsp;<a href="https://1851franchise.com/awrestaurants">A&amp;W</a> philosophy and marketing message that is expected to make waves in the QSR industry.“The new menu will take the emphasis off of single hamburgers and instead highlight double burgers and combo selections,” said&nbsp;<a href="https://www.linkedin.com/in/bill-fry-7629881/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-aws-new-menu-optimization-will-set-the-brand-apart-in-the-qsr-industry-2720481" target="_blank" rel="nofollow">Bill Fry</a>, senior vice president of RSS and supply chain management. “While many restaurants in the segment only have around eight combination offerings, A&amp;W is experimenting with 10 and potentially even 12 combo options. The idea is to offer even more exciting, high-value meal options that leave a lasting impression on our customers.”A&amp;W is strategically sidestepping pricing wars with larger QSR chains, understanding that competition over “value” may not be a winning battle for the brand. However, by encouraging double burger purchases, A&amp;W is sending a message that its restaurants produce high-quality, deeply satisfying meals.&nbsp;“No one is walking away from a double burger or five-piece chicken tender meal still feeling hungry or dissatisfied,” said Fry. “At 2.5 ounces, our tenders are the biggest in the industry — and it’s not processed chicken, either. It’s real white meat tenderloin. This underscores the value message we’re working to convey.”After releasing the new menu on a trial basis in specific territories, the brand has found that the revamped menu is a massive hit with consumers. Preliminary data indicates that the menu will do incredibly well as it enters phase two of its release strategy.“Our number one priority is to build profitable sales. Not just higher quantity — everything we’re doing is about quality. This new menu more closely aligns with our mission of making profitable sales and creating more opportunities for our franchisees to succeed.”Franchisees can expect a positive jolt to the system as the new menu is implemented system-wide. Not only are premium proprietary products getting more real estate on the menu board, but consumer research suggests the speed of service and customer satisfaction with the ordering process are also improved by the new menu’s rollout.“Quality is our long-term value proposition,” said&nbsp;<a href="https://www.linkedin.com/in/kevin-bazner-7b4a546/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-aws-new-menu-optimization-will-set-the-brand-apart-in-the-qsr-industry-2720481" target="_blank" rel="nofollow">Kevin Bazner</a>, CEO of A&amp;W Restaurants. “In our 11th year, we’ve grown same-store sales by about 67%. That far outweighs others in the industry. By focusing on profitable same-store sales, franchise partners win by receiving greater profits. They can then pass that along by investing in their restaurants and creating an even greater workplace ecosystem.”With the release of the optimized menu and moving towards a centralized POS system, 2023 is shaping up to be the brand’s strongest year in over a decade. And with new tools and opportunities for expansion, the franchise aims to expand its franchise network.&nbsp;Now, A&amp;W is seeking qualified franchisee candidates for development opportunities in Iowa, Minnesota, Illinois, Wisconsin, North Carolina, South Carolina, Florida and Nevada.&nbsp;The total investment necessary to begin operation, not including rent or land costs, is $871,000–$1,454,750 for a Freestanding Restaurant; $401,000–$1,013,750 for an Inline Restaurant; and $276,000 to $704,000 for a Captive Restaurant, including a $15,000–$30,000 franchise fee. To learn more about franchise opportunities with A&amp;W Restaurants, please visit&nbsp;<a href="https://franchising.awrestaurants.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-aws-new-menu-optimization-will-set-the-brand-apart-in-the-qsr-industry-2720481" target="_blank" rel="nofollow">https://franchising.awrestaurants.com/</a>.

How A&W's New Menu Optimization Will Set the Brand Apart in the QSR Industry

1851 Franchise

By encouraging profitable sales through its new menu optimization, A&W Restaurants creates more opportunities for franchisees to thrive with the brand.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-aws-new-menu-optimization-will-set-the-brand-apart-in-the-qsr-industry

Voodoo Brewing Co.

Why I Bought: How Alex and Chrissy Bergren Turned Their Passion for Craft Beer Into a Thriving Voodoo Brewing Co. in Virginia Beach

why-i-bought-how-alex-and-chrissy-bergren-turned-their-passion-for-craft-beer-into-a-thriving-voodoo-brewing-co-in-virginia-beach

Beef 'O' Brady's

Beef 'O' Brady's - Brass Tap - Q1 2025 Momentum - 1851 Franchise

Beef ‘O’ Brady’s and The Brass Tap Kick Off 2025 With Growth, Innovation and Record Sales for Q1

fsc-franchise-co-q1-2025-momentum

BoConcept

Creating the Perfect Outdoor Space: BoConcept’s Tips for Making Outdoor Living Cozy and Stylish

creating-the-perfect-outdoor-space-boconcept

Right at Home

Albano Mahilaj Turned Personal Challenges Into a Purpose-Driven Right at Home Franchise

right-at-home-franchise-albano-mahilaj

Layne's Chicken Fingers

Photo of Layne's Chicken Fingers restaurant after dark with red lights around top of building

Layne’s Chicken Fingers to Expand in Mid-Atlantic, Bringing Its Soon to Be FamousTM Flavor to New Markets

laynes-chicken-fingers-mid-atlantic-expansion

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchise Face-Lifts: Why Major Restaurant Brands Are Betting Big on Remodels

franchise-face-lifts-why-major-restaurant-brands-are-betting-big-on-remodels

How New Tariffs Are Causing Price Hikes and Surcharges for U.S. Businesses and Franchises - 1851

Tariffs Prompt Price Hikes, Surcharges as Businesses (and Franchises) Brace for Rising Costs 

tariffs-prompt-price-hikes-surcharges

Pizza Hut - EYM Group - Chapter 11 Bankruptcy - 77 Pizza Hut Locations Sold - 1851 Franchise

77 Pizza Hut Locations Sold After Franchisee Bankruptcy Filing

pizza-hut-franchisee-bankruptcy-eym-group

Lindora’s New President Discusses Franchise Growth and the Future of Health and Wellness

lindoras-new-president-discusses-franchise-growth-and-the-future-of-health-and-wellness

DonutNV Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-donutnv-franchise-costs-fees-profit-and-data

Church's Texas Chicken - Franchise Deep Dive - Growth Club - 1851 Franchise

Church’s Texas Chicken Franchise Costs, Fees, Profit and Data for 2025

churchs-franchise-deep-dive

Trua Senior Living Locators CEO Discusses Franchising Success and a Clinical Approach to Senior Placement

trua-senior-living-locators-ceo-discusses-franchising-success-and-a-clinical-approach-to-senior-placement

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Most Profitable Restaurant Franchises To Own in 2025 - 1851 Franchise

The Most Profitable Restaurant Franchises to Own in 2025

most-profitable-restaurant-franchises-to-own

Franchise Success Stories: Inspiring Tales from the Front Lines

franchise-success-stories

Image of building outline hovering over person's hand

How To Choose the Right Franchise: A Step-by-Step Guide to Success

how-to-choose-the-right-franchise-step-by-step

Amateur Bodybuilder and Business Partner Bring Passion for Fitness to World Gym Franchise in Fulton, New York

amateur-bodybuilder-and-business-partner-bring-passion-for-fitness-to-world-gym-franchise-in-fulton-new-york

How A&W's New Menu Optimization Will Set the Brand Apart in the QSR Industry

MORE STORIES LIKE THIS