Franchisor Stories
With its diverse product offerings, strong leadership and a forward-thinking approach, Edible is well-positioned to capitalize on the growing corporate gifting trend.
The $242 billion global gifting industry has entered a transformative era, fueled by evolving consumer behaviors and innovative business strategies. Edible®, with over 25 years of expertise, continues to lead the way as a franchise opportunity by harnessing cutting-edge trends and consumer insights. According to the brand’s “State of the Gifting Industry 2024-2025 Report,” Edible is not just keeping pace with the rapidly shifting market but defining its trajectory. Here's how Edible maintains its position as a trailblazer in the industry.
“As we look to the future, Edible is evolving to meet the needs of a new generation of gifters,” said Somia Farid Silber, Chief Executive Officer. “Our mission has always been to help people celebrate life’s best moments, and now we’re doing that by expanding our product offerings, embracing innovation and enhancing our customer experience. We’re creating connections and bringing Edible into the future by introducing new categories, implementing an array of digital enhancements or reintroducing the in-store experience. This is an exciting time and we’re committed to staying at the forefront of the gifting industry, delivering the creativity and convenience our customers expect.”
The “State of the Gifting Industry Report” identifies key trends that are reshaping how consumers approach gifting. These include:
Edible’s diversified revenue model makes it a standout in the franchising space. Franchisees can capitalize on four unique streams:
"Delivery and convenience are key pillars of our growth strategy," said Mark Mele, chief development officer. “As we expand our footprint and enhance our delivery capabilities, we’re making it easier than ever for our customers to send and receive gifts in record time. Edible is leading the way in making convenience and speed a standard in the gifting industry.”
Edible’s commitment to innovation is evident in its continuously evolving product lines and customer experience enhancements. While the brand initially gained fame for its signature fruit bouquets, it has since expanded into a wide array of products that cater to various occasions and preferences. From baked goods and flowers to dessert boards and non-alcoholic beverages, Edible’s product range is designed to appeal to both corporate clients and individual consumers alike.
“Innovation is at the heart of everything we do at Edible,” said Angela Johnson, chief innovation officer. “From expanding our product lines to introducing new, on-trend flavors and concepts, we focus on delivering our customers the freshest and most unique experiences. We aim to constantly surprise and delight, keeping Edible at the forefront of the gifting industry by always offering something new.”
The introduction of the forthcoming NextGen store model exemplifies this focus, blending e-commerce with the in-person shopping experience. Meanwhile, advancements in personalization — such as custom messages and gift add-ons — appeal to the 75% of customers who crave that unique touch.
“Convenience and personalization go hand in hand with innovation,” said Faraz Iqbal, chief technology officer. “As we continue to enhance our e-commerce platforms and in-store technology, we’re making sure every interaction with Edible is as effortless as it is personalized. From faster, smarter online shopping to franchise technologies that set a new standard, we’re committed to driving Edible’s future with cutting-edge solutions.”
By investing in Edible (which has been a leader in the gifting business since 1999), owners have peace of mind knowing that very few competitors have the same kind of household-name reputation in the category. From its iconic fruit arrangements to expanded offerings like gourmet desserts and fresh flowers, Edible’s product range appeals to a broad audience. And every aspect of the business — including technology, equipment, supplies, patents and trademarks — is proprietary and vigorously protected.
“Prospective franchisees can take advantage of the fact that we have been around for 25 years,” said Mele. “This established name, in combination with our constant innovation, creates an unparalleled opportunity to further enhance brand visibility in the marketplace.”
As the gifting industry continues to grow, Edible franchisees benefit from being part of a brand that combines the convenience of e-commerce with the personal touch of local ownership. With consumer spending on the rise and the gifting market expanding rapidly, there has never been a better time to join Edible.
For more information on franchising with Edible, visit: https://franchise.edible.com.
About Edible
Founded in 1999, Edible® has revolutionized the gifting industry, uniquely leveraging the synergistic power of an innovative e-commerce hub and locally owned brick-and-mortar locations across the globe. Edible's platform seamlessly blends the convenience of online shopping with a vast retail footprint that services over 70% of U.S. households within an hour. Expanding beyond its iconic fruit arrangements, Edible has a range of offerings, including delectable dessert boards, cookies, brownies, cakes, farm-fresh flowers and more – perfect for every celebratory occasion and any treat-yourself moment. For more information, visit edible.com.
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
