1851

Not so long ago, advertisements were what we saw on TV, heard on the radio or got in the mail. Nowadays, marketing comes to consumers from all angles, and with that change, companies are trying to stay ahead of the curve. One way that franchises make sure their presence online is reaching a target audience is with the help of web service suppliers.&nbsp;Brands hire specialized digital advertising agencies because “modern day marketing is engineering essentially,” said&nbsp;<a href="https://www.linkedin.com/in/bigrigmediallc?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchise-website-suppliers-aid-brands-with-specialized-digital-marketing-2718849" target="_blank" rel="nofollow">Jeff Beyer</a>, founder and CEO of&nbsp;<a href="https://www.bigrigmedia.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchise-website-suppliers-aid-brands-with-specialized-digital-marketing-2718849" target="_blank" rel="nofollow">Big Rig Media</a> LLC, which has done web development, digital marketing and advertising for a number of franchises, including Postal Connections and iSold It.&nbsp;Beyer explained that he has often seen clients try to design their own websites and become frustrated at the ever-changing technology and lack of traffic.&nbsp;“You need a team of specialists that knows how to integrate these technologies when it comes to marketing, lead generation and optimization, who will make your website work for you,” he said. “Companies can do Wix or Squarespace or download a free theme and put up something online, but is that website actually&nbsp;working for them? No.”<a href="https://www.linkedin.com/in/femeza?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchise-website-suppliers-aid-brands-with-specialized-digital-marketing-2718849" target="_blank" rel="nofollow">Fernando Meza</a>, CEO of web design and development firm&nbsp;<a href="https://www.oneupweb.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchise-website-suppliers-aid-brands-with-specialized-digital-marketing-2718849" target="_blank" rel="nofollow">Oneupweb</a>, which has worked with brands like Neighborly, Molly Maid and Mr. Handyman, echoed that point. The average company does not have the manpower or resources to dedicate to staying on top of the shifts in best practices in the industry, Meza said.&nbsp;“You have to make sure that it's built a certain way for Google, that it has relevant content, that it uses search engine optimization (SEO), has good user experience, is accessible, all these things,” said Meza. “These trends change so rapidly and they can affect your positions online and the efficacy of your marketing, but some brands don’t have that expertise. But they have suppliers like us as a source to make those decisions so they don’t have to be bothered with the technicalities.”Companies like Big Rig Media and Oneupweb have large teams with specialists devoted to specific types of digital marketing. The teams all work together to ensure their franchise clients have great corporate sites, as well as individual franchisee sites and an efficient intranet system for company communications.“Some of these companies grow anywhere between 30–50 locations a year. So we have to make sure we build a web presence that is rock solid from a technology perspective,” said Fernando. “There's a lot of nuance to building a platform that helps these franchises and franchisees manage their own information and maintain compliance.”The approach to developing and managing franchise websites and digital marketing campaigns is two-pronged, Beyer said.&nbsp;“With a franchise site, it really has to act as a sales tool. You have got to focus on providing all the information to the consumer about how the process works and convince them you're a viable franchise network.”Second is capitalizing on the traffic you get and continuing to market to them, because the advertising space is extremely saturated. “Once you have visitors coming to your website, it’s very important to know how to nurture them. The average sale requires seven to 15 touch points. If they come to a site and you're not remarketing to them, they're going to move on to the next opportunity,” said Beyer.All these nuances are what make web services highly technical and why franchises seek the assistance of suppliers like Big Rig Media and Oneupweb. With large teams of Google and Facebook experts, content marketers, copywriters, web developers, SEO specialists and more, they are well-versed in how to propel their franchise clients to have a high visibility to potential service customers and franchisee candidates.&nbsp;

How Franchise Website Suppliers Aid Brands with Specialized Digital Marketing

1851 Franchise

Executives at website design, development and advertising companies share why franchises use them as a vendor for online marketing services.  

how-franchise-website-suppliers-aid-brands-with-specialized-digital-marketing

TruBlue Home Service Ally

TruBlue’s Home Maintenance Plans: Peace of Mind for Homeowners

trublues-home-maintenance-plans-peace-of-mind-for-homeowners

Caring Transitions

Caring Transitions Targets Peoria, Illinois, for Franchise Growth

caring-transitions-targets-peoria-illinois-for-franchise-growth

Caring Transitions Celebrates a Strong Start to 2025 With 19 New Franchise Sales and Momentum-Building Training Events

caring-transitions-celebrates-a-strong-start-to-2025-with-19-new-franchise-sales-and-momentum-building-training-events

Right at Home

Right at Home 30th Anniversary in Home Care with Right at Home Logo

Celebrating 30 Years of Excellence and Future Innovations in Home Care

celebrating-30-years-of-excellence-and-future-innovations-in-home-care

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

How Franchise Website Suppliers Aid Brands with Specialized Digital Marketing

MORE STORIES LIKE THIS