1851

When the COVID-19 pandemic took off in 2020, so did the public consciousness about cleaning and disinfecting practices. While a clean, safe home is now a priority for many, the uptick in awareness also came at a time when many populations were deciding to outsource household tasks — including cleaning. From aging-in-place seniors to millennials who are willing to pay to free up time, the market for home cleaning services is only growing, and&nbsp;<a href="https://1851franchise.com/maidpro/info">MaidPro</a>, the nearly 300-unit home cleaning franchise under the&nbsp;<a href="http://1851franchise.com/thresholdbrands/info">Threshold Brands</a> umbrella, positions franchise owners to take advantage of that demand.In addition to its&nbsp;<a href="https://1851franchise.com/maidpro/how-maidpros-business-model-supports-franchise-owner-growth-2723616#featured">proven business model</a>,&nbsp;<a href="https://www.maidprofranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-maidpro-capitalizes-on-home-cleaning-industry-trends-2723726" target="_blank" rel="nofollow">MaidPro</a> sits firmly in a growing industry that offers two primary advantages for franchise owners: There is an ever-growing awareness of and demand for a clean home, and convenience is king. When these two circumstances converge, the industry benefits are only compounded.<h3>The Home Cleaning Industry Boomed During COVID, but It Hasn’t Slowed Down in the Post-Pandemic World</h3>While COVID-19 certainly caused some long-lasting impacts on how we move through the world, one of the most obvious ones is an increased awareness of cleanliness and hygiene. When the pandemic first started, families prioritized home cleaning to disinfect and mitigate the amount of contaminants brought from the “outside world” into the home.While the importance of stringent disinfecting practices has faded in the minds of many consumers, a&nbsp;<a href="https://www.launch27.com/how-covid-increased-demand-for-house-cleaning-services/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-maidpro-capitalizes-on-home-cleaning-industry-trends-2723726" target="_blank" rel="nofollow">regular cleaning schedule</a> has not. This approach is easily understood as an effective way to maintain the cleanliness of a home and decrease the frequency and intensity of deep cleans, but it can be incredibly time consuming for the average family.Most people report that they will continue to follow the updated cleaning routines and practices they developed during the pandemic. Rather than just a one-time event, COVID served as an inflection point that greatly increased and still continuously increases awareness of just how many invisible health risks may be present in a home.&nbsp;To maintain this level of cleanliness, consumers are turning toward outsourced labor, leveraging home cleaning service brands like MaidPro to visit on a recurring schedule. This both simplifies the process for the homeowner, allowing them to enter a relationship with professionals who will reliably clean the home on their preferred schedule (weekly, bi-weekly or otherwise) and positions the local franchise owner to build strong client relationships and secure predictable, recurring revenue.This increased awareness and subsequent demand provide a great foundation for local owners, but even the less health-conscious consumer can be a driver in the industry.<h3>Sometimes, It’s All about Convenience</h3>Even clients who do not view themselves as especially neat, tidy or strict with cleaning practices may choose to engage MaidPro for scheduled services. Especially among millennials, who currently represent&nbsp;<a href="https://www.wisetack.com/blog/younger-customers-are-valuable-to-home-service-businesses?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-maidpro-capitalizes-on-home-cleaning-industry-trends-2723726" target="_blank" rel="nofollow">over 40% of home buyers</a>, time is valuable. MaidPro takes household cleaning tasks off of clients’ plates, making housekeeping more convenient and allowing the family to spend more time on what they love.Whether it’s a busy family who needs to get kids out the door for sports practice and performance rehearsals, an elderly couple who would rather spend their retirement doing what they love or a young professional who is dedicated to their career development, MaidPro is able to give clients the gift of time. For many, this is truly priceless and well worth the cost of outsourcing home cleaning to a trusted local business.When franchise owners choose to go into business with MaidPro, they are entering a high-demand industry with the support of both a proven business model and larger network of franchise owners and franchise professionals through&nbsp;<a href="http://thresholdbrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-maidpro-capitalizes-on-home-cleaning-industry-trends-2723726" target="_blank" rel="nofollow">Threshold Brands</a>. After spiking in 2020 and showing no signs of slowing down, the industry stands out now more than ever as a prime space for business opportunities. As MaidPro continues to grow and address the need, it is targeting development in Cleveland, Ohio; Columbus, Ohio; Oklahoma City; Dallas; Atlanta; and Winston-Salem, North Carolina, to name a few.The total startup costs and initial investment to own a MaidPro franchise is $105,560 – $130,800, with a franchise fee of $45,000.&nbsp;To find out more information on the costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/maidpro/info.">https://1851franchise.com/maidpro/info.</a>&nbsp;

How MaidPro Capitalizes on Home Cleaning Industry Trends

1851 Franchise

Since the pandemic, demand for home cleaning services has been climbing. MaidPro supports franchise owners in taking advantage of the growing opportunity.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-maidpro-capitalizes-on-home-cleaning-industry-trends

ServiceMaster Restore

ServiceMaster Restore Powers Into the Second Half of 2025 With Growth and Purpose-Driven Impact

ServiceMaster Restore Powers Into the Second Half of 2025 With Strong Growth and Purpose-Driven Impact

servicemaster-restore-powers-into-the-second-half-of-2025-with-strong-growth-and-purpose-driven-impact

Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

comfort-keepers-franchise-midyear-momentum-2025

petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

petbar-franchise-austin-garrett-dewan-multi-unit

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

How MaidPro Capitalizes on Home Cleaning Industry Trends

MORE STORIES LIKE THIS