How MaidPro Capitalizes on Home Cleaning Industry Trends

When the COVID-19 pandemic took off in 2020, so did the public consciousness about cleaning and disinfecting practices. While a clean, safe home is now a priority for many, the uptick in awareness also came at a time when many populations were deciding to outsource household tasks — including cleaning. From aging-in-place seniors to millennials who are willing to pay to free up time, the market for home cleaning services is only growing, and MaidPro, the nearly 300-unit home cleaning franchise under the Threshold Brands umbrella, positions franchise owners to take advantage of that demand.

In addition to its proven business model, MaidPro sits firmly in a growing industry that offers two primary advantages for franchise owners: There is an ever-growing awareness of and demand for a clean home, and convenience is king. When these two circumstances converge, the industry benefits are only compounded.

The Home Cleaning Industry Boomed During COVID, but It Hasn’t Slowed Down in the Post-Pandemic World

While COVID-19 certainly caused some long-lasting impacts on how we move through the world, one of the most obvious ones is an increased awareness of cleanliness and hygiene. When the pandemic first started, families prioritized home cleaning to disinfect and mitigate the amount of contaminants brought from the “outside world” into the home.

While the importance of stringent disinfecting practices has faded in the minds of many consumers, a regular cleaning schedule has not. This approach is easily understood as an effective way to maintain the cleanliness of a home and decrease the frequency and intensity of deep cleans, but it can be incredibly time consuming for the average family.

Most people report that they will continue to follow the updated cleaning routines and practices they developed during the pandemic. Rather than just a one-time event, COVID served as an inflection point that greatly increased and still continuously increases awareness of just how many invisible health risks may be present in a home. 

To maintain this level of cleanliness, consumers are turning toward outsourced labor, leveraging home cleaning service brands like MaidPro to visit on a recurring schedule. This both simplifies the process for the homeowner, allowing them to enter a relationship with professionals who will reliably clean the home on their preferred schedule (weekly, bi-weekly or otherwise) and positions the local franchise owner to build strong client relationships and secure predictable, recurring revenue.

This increased awareness and subsequent demand provide a great foundation for local owners, but even the less health-conscious consumer can be a driver in the industry.

Sometimes, It’s All about Convenience

Even clients who do not view themselves as especially neat, tidy or strict with cleaning practices may choose to engage MaidPro for scheduled services. Especially among millennials, who currently represent over 40% of home buyers, time is valuable. MaidPro takes household cleaning tasks off of clients’ plates, making housekeeping more convenient and allowing the family to spend more time on what they love.

Whether it’s a busy family who needs to get kids out the door for sports practice and performance rehearsals, an elderly couple who would rather spend their retirement doing what they love or a young professional who is dedicated to their career development, MaidPro is able to give clients the gift of time. For many, this is truly priceless and well worth the cost of outsourcing home cleaning to a trusted local business.

When franchise owners choose to go into business with MaidPro, they are entering a high-demand industry with the support of both a proven business model and larger network of franchise owners and franchise professionals through Threshold Brands. After spiking in 2020 and showing no signs of slowing down, the industry stands out now more than ever as a prime space for business opportunities. As MaidPro continues to grow and address the need, it is targeting development in Cleveland, Ohio; Columbus, Ohio; Oklahoma City; Dallas; Atlanta; and Winston-Salem, North Carolina, to name a few.

The total startup costs and initial investment to own a MaidPro franchise is $105,560 – $130,800, with a franchise fee of $45,000. To find out more information on the costs to buy this franchise, please visit https://1851franchise.com/maidpro/info.