How NFTs Are Making Their Way Into the Restaurant Space

Cryptocurrency and NFTs have been a hot topic for a while now as investors share the sentiment that they wish they’d invested in Bitcoin sooner or announce their acquisition of the most recent NFT. 

In April, Send Me A Trainer announced that new franchisees will receive a complementary NFT in celebration of their investment. Now, conversations are swirling about paywalled restaurants and NFT reservation tokens. 

Is this the next manifestation of NFTs in the franchising space?

Front of House is a platform that helps restaurants sell “digital collectibles” (NFTs) that allow grant holders special access to the establishments. 

Though this trend is currently most popular among high-end restaurant and hospitality circles, it will likely flow downstream fairly quickly as the general public becomes more aware — similar to the path of cryptocurrency as it became something the “everyday person” knows about.

Admittedly, most franchises are not charging customers annual fees to access their restaurants or running on an invitation-only model. However, it is possible that NFTs will be the next big thing integrated into franchise restaurants’ mobile apps and loyalty programs.

Read the full article at nytimes.com.