How P.volve Cultivated a Loyal Following as The Leading Franchise in the Booming Fitness and Pain Management Segments

P.volve, the clinically-backed fitness brand, has developed a massive and star-studded fan base since its founding in 2017. With a functional approach to fitness, partnerships with physician groups, a robust virtual class platform and proprietary workout equipment, consumers everywhere are falling in love with the P.volve method. Now, the innovative fitness brand is looking to partner with qualified franchise partners to bring its groundbreaking and wildly popular method to new major markets across the country. 

How P.volve’s Unique Approach to Fitness Stands Out in the Industry

P.volve was founded in 2017 by Rachel Katzman. After moving away from home, Katzman struggled with weight gain, a lack of self-confidence and later, a scoliosis diagnosis. She tried every fitness class in New York City to get back on track but wound up with more pain and exhaustion than results.

When Katzman met top NYC trainer Stephen Pasterino, she finally learned the right way to work out: by moving with her body’s natural movements instead of against them. When she started feeling changes in her body and seeing how this approach was helping other women just like her, she knew she had to share it with the world. P.volve officially launched just over a year later with Katzman’s story as the backbone of the brand’s mission: revolutionizing the vanity-driven fitness industry with a holistic approach and a special focus on improving women’s health.

“We use a prehab approach to fitness to strengthen, lift and tone your body while enhancing your balance, flexibility and mobility,” said Jill Brand, senior director of brand, community and integrated marketing. “While other programs rely on joint-straining reps, the P.volve method is about moving the way your body naturally moves. By mastering precise, deliberate movements that target hard-to-reach muscles, you can build the mind-body connection needed to see consistent, long-term, sustainable results.”

P.volve’s low-impact studio classes include a variety of sculpting, cardio and recovery classes (Strength & Sculpt, Cardio Burn and Recover & Stretch) so that clients can craft a routine based on their goals. This means franchisees can benefit from a wide variety of clientele, whether they are looking for strengthening and toning, cardiovascular health and weight loss or flexibility and muscle recovery. 

Franchisees can also tap into multiple revenue streams through a variety of membership options, including class packs, hybrid memberships and digital memberships, as well as proprietary in-studio equipment and retail sales. 

How P.volve Continues To Grow Its Reputation and Adapt Its Fitness Model for the Future

Since being founded, P.volve has amassed a huge social media following that includes celebrities and fitness fanatics like Kate Bosworth, Lauryn Bosstick of The Skinny Confidential, Venus Williams, Molly Sims and many more. Now, as P.volve continues to roll out new services and optimize its fitness model, franchisees have an opportunity to leverage this established reputation and join an emerging brand on the ground floor. 

"From a customer standpoint, we want to make sure our members are getting the best experience possible, which is why we brought on a full clinical advisory board,” said Brand. “Given our position on fitness, we're really bridging the fitness/healthcare space, so we brought on a board of clinicians who are on our team, including an OBGYN and a doctor who specializes in pelvic floor health. We co-create our fitness content with our clinical advisory board and are committed to bringing a more educated approach to fitness to consumers, and our studios play such a huge part of that delivery." 

By continuing to adapt its business model, P.volve allows franchisees to stay on the cutting edge of the increasingly co-mingled fitness-wellness industry. For example, following the pandemic, more and more people are looking for ways to stay healthy without having to strictly rely on a studio. P.volve appeals to this need with an on-demand platform consisting of more than 500 videos that can be filtered according to length and body focus — which is key in today’s virtual fitness space.

"The beauty of P.volve for both owners and clients is that it’s hybrid; it resonates because it mirrors the time that we are in today,” said Alex Puccillo, P.volve director of franchise development. “People want a workout that mimics their life. It's both in-studio and in-home, so clients have the options and flexibility they crave in today’s culture." 

On the wellness side, P.volve also appeals to the growing demand for holistic services, a trend that is becoming more relevant than ever. One example is the brand’s cycle-syncing program, Phase and Function, which allows members to input information about their menstrual cycle and see specific recommendations for workouts, food lists, recipes, educational talks and more based on where they are in their cycle. 

“Our mission is to help our members know their body better,” said Brand. “Looking good for a fitness company is table stakes; it’s more about being connected to your body and understanding your body better. We take a very holistic approach, and that has definitely allowed us to become a fan favorite among the influential Instagram and model circuit."

Why P.volve Is Positioned for Major Growth

As P.volve’s innovative fitness model catches on across the country and online, the team is looking to expand in all major metropolitan areas, including New York, Chicago, Los Angeles, San Diego and more. With a goal of reaching 250 locations by 2026, P.volve is well on its way of creating meaningful expansion — and has recently awarded its first two franchises in Nashville and San Diego.

P.volve is looking for franchisees who prioritize health and wellness in their personal lives and are up-to-date with the latest wellness trends. They’re also looking for entrepreneurs with a background in business management and leadership. But perhaps most importantly, they’re looking for positive people who get things done and face obstacles with a smile. 

“There are so many fitness options out there that are so replaceable, and we really stand behind the differentiated value of our concept,” said Julie Cartwright, P.volve president. “Whether it be our clinical research, proprietary products or proven methodology, we always deliver on what we promise members, and we are looking for franchisees who want to do the same. We passionately and deeply care about this method, so as more and more franchisees come onboard, their success is everything to us. The more we can help franchisees be successful, the more we can share the P.volve concept to new communities across the country.”

Total investment ranges from $414,950 to $707,000. For more information on franchising with P.volve, visit https://pvolvefranchise.com