bannerFranchisee Stories

How Showhomes Franchisees Are Adding To Their Bottom Lines with Home Update Services

By offering updating services in addition to home staging, franchise owners are able to create an additional revenue stream while helping home sellers find the right buyers faster.

By Chris LaMorte1851 Franchise Editor
SPONSOREDUpdated 8:08AM 04/07/21

Showhomes has built a reputation for itself helping home sellers make faster sales through the magic of home staging. However, customers have asked for more. That’s why the brand is helping homeowners with additional services — specifically around smaller scale, limited construction upgrades. 

“We see so many clients' homes that need a little facelift,” said Chris Gulliver, who owns the Showhomes of San Diego with his wife, Lisa. “They’re older. They’re not in style. Our updating services are great for getting the house ready, looking great and ready to sell.” 

Nancy Jones, co-owner of the Showhomes of Triad in Winston-Salem, North Carolina says that homeowners find it much easier to work with just one company to help get their homes ready for market.

“If the homeowner has to hire you for staging, and then has to hire somebody else to do updates, it just complicates their life and typically increases the money that they have to spend,” she said.

From laying vinyl plank flooring to swapping granite countertops for more contemporary quartz, Showhomes can add instant selling power for homeowners and their agents.

“We’re like a one-stop-shop. Not only does it help the home sell faster, but it also takes a huge part of that type of project management and other headaches away from real estate agents,” said Gulliver.

During the pandemic, the request for these services skyrocketed, according to Jones. “Stagings were low, but construction was still an essential during the pandemic,” she said. “ We really pivoted our business model and focused on doing the updates and renovations,” she says. “We didn’t have to lay off one employee because of the demand.”

Jones says that by adding home updating to their franchise’s portfolio of services, she was not only creating an additional revenue stream for her business, but they were able to add value to their clients. 

“Yes, having the updates and renovations really helps to boost your cash flow,” she says. “But so many of these houses that we stage really do need some sort of update done to them. And by providing them, you’re providing a great service for the homeowners. And it is really an easy service. And you can see a true transformation when it’s done.”

The startup costs for a Showhomes franchise range from $85,600-$164,500. The franchise fee is $49,900. To learn more about franchising with Showhomes, visit