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People around the world associate sports with community. It&#8217;s a realm of intense passion and devotion, and for many, it&#8217;s an escape from reality. From small children to middle aged adults and beyond, we idolize our favorite players and teams. For Jackie Floyd, sports did more than inspire her&#8212;it changed her life. &#8220;My business mentor and partner is a huge basketball fan, and he was watching the 2014 NBA All-Star Game that was played at the Smoothie King Center in New Orleans. He had never heard of <a href="http://www.smoothiekingfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-nba-all-star-game-fueled-growth-for-jackie-floyd-and-smoothie-king-3896" target="_blank" rel="nofollow" target="_blank">Smoothie King</a> previously, and he immediately began looking into the brand,&#8221; Floyd said. &#8220;What he found was an amazing business opportunity to become a franchisee with the brand. He was so impressed that he forgot about the game and didn&#8217;t look up from his research until after halftime.&#8221; In the coming months, Floyd and her partner began the process of opening their own <a href="http://smoothieking.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-nba-all-star-game-fueled-growth-for-jackie-floyd-and-smoothie-king-3896" target="_blank" rel="nofollow" target="_blank">Smoothie King</a> location, and they opened their first unit in January of the following year in Columbia, Missouri. &#8220;I went to grad school in Missouri for theater, and after I graduated, I moved to the United Arab Emirates to teach high school for a year,&#8221; said Floyd. &#8220;I never thought I would be in this business, but I found that my background in teaching and theater have prepared me exceptionally well for the areas of the business I specialize in&#8212;hiring, training and marketing.&#8221; Floyd and her business partner currently have plans to open a second Missouri location in Jefferson City as part of a development plan to bring five additional locations to the area. The duo also has a signed deal to develop five units in the Des Moines, Iowa market&#8212;a state that is currently untapped for the popular smoothie chain. &#8220;We&#8217;re extremely impressed by the way Jackie has been able to help build the Smoothie King brand in the Midwest,&#8221; said Smoothie King Franchise Development Manager Chad Tramuta. &#8220;It&#8217;s a true testament to the demand for the brand and the wide variety of options we have that are perfect for health conscious consumers.&#8221; For more information on Smoothie King, <a href="http://smoothieking.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-the-nba-all-star-game-fueled-growth-for-jackie-floyd-and-smoothie-king-3896" target="_blank" rel="nofollow" target="_blank">click here.</a>

1851 Franchise

After watching the NBA All-Star Game at the Smoothie King Center, Jackie Floyd was inspired to join the brand. 

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