1851

As a&nbsp;<a href="https://freshcoatfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-fresh-coat-franchisees-grassroots-marketing-plan-helped-him-grow-his-business-2726861" target="_blank" rel="nofollow">Fresh Coat* Painters</a> franchisee,&nbsp;<a href="https://www.linkedin.com/in/yurilorenzsonn/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-fresh-coat-franchisees-grassroots-marketing-plan-helped-him-grow-his-business-2726861" target="_blank" rel="nofollow">Yuri Lorenzsonn</a> has spent the past decade building his painting business in&nbsp;<a href="https://freshcoatpainters.com/locations/west-houston/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-fresh-coat-franchisees-grassroots-marketing-plan-helped-him-grow-his-business-2726861" target="_blank" rel="nofollow">West Houston</a>. While hard work and exemplary service have certainly played a role in his efforts, Lorenzsonn attributes a large portion of his success to a strong focus on community outreach and grassroots marketing initiatives.From placing yard signs to building relationships with local businesses, Lorenzsonn leaves no stone unturned when it comes to spreading the word about&nbsp;<a href="https://1851franchise.com/freshcoat/info">Fresh Coat Painters</a>.&nbsp;&nbsp;<h3>Building Trust With Local Businesses&nbsp;</h3>Lorenzsonn's hands-on approach to marketing involves leaving business cards at every Sherwin Williams store in the area. He’s diligent about "quarterly runs" made by the franchise’s project manager and painters to connect with the local Sherwin Williams stores. "We make sure that every Sherwin has our business cards and we make it a point to meet those store employees,” Lorenzsonn said, “so they can associate our logo with us and the quality of work that we do, and more importantly the quality of the products that we purchase."Of course, outreach is only the first part of the equation. Lorenzsonn noted that Fresh Coat Painters had to put in the work to earn the trust of the Sherwin Williams store managers that they work with by consistently delivering quality results. As a result, these store managers are quite willing to promote Fresh Coat Painters’ services when dealing with other contractors.&nbsp;<h3>Investing in Brand Exposure</h3>Lorenzsonn also works hard to get the word out to the local community about his brand. For example, all of Fresh Coat Painters’ company vehicles are wrapped or adorned with signs. He also places yard signs at all projects, ensuring visibility in the neighborhoods where they work.&nbsp;"All of our projects have yard signs,” Lorenzsonn said. “We're permitted every once in a while to go in a neighborhood that doesn't allow signs but then we make sure to park the vehicle outside with our logo on it."Lorenzsonn also employs a tactic that he calls "road signs," which involves placing signs at major intersections throughout West Houston. These signs all have different phone numbers, which allows Lorenzsonn to track their effectiveness. This, combined with strategically placed yard signs, maximizes exposure for the Fresh Coat Painters brand.<h3>Keeping the Clients in the Loop</h3>Before venturing into franchising, Lorenzsonn worked at Home Depot for 17 years. While he was there, he noticed a common issue with the contractors — while they excelled in their craft, they often left homeowners feeling lost and uninformed during the initial stages of a project.&nbsp;"They would leave the client alone with no guidance — just 'I'm here to pick out cabinets' or 'I'm here to paint your house,’” he said. “This lack of guidance left homeowners confused and overwhelmed when trying to make decisions about their projects.”&nbsp;This realization led Lorenzsonn to invest in Fresh Coat Painters with a commitment to providing comprehensive support to clients from start to finish. He emphasized the importance of offering clarity and guidance at every step of the process. “We bring the professional into the client's home to select colors,” he said. “We talk about the different products that we can apply. We talk about the different machines. So we bring everything to the client.”The moment clients book an appointment, Fresh Coat Painters ensures they know what to expect. The team personally visits the home, takes measurements, discusses the project with the client, and provides a detailed proposal during the same visit.Fresh Coat Painters also provides a color consultant who visits the client's home to assist with color selection and discuss product options, eliminating the need for clients to visit stores like Sherwin Williams or Home Depot.&nbsp;Lorenzsonn’s goal is to create a seamless experience where clients feel supported and informed without having to leave their homes. “Our client should not have to leave their home to ask questions,” he said.This commitment to offering a comprehensive service that anticipates and addresses client needs from start to finish is what Lorenzsonn believes sets Fresh Coat Painters apart and contributes to its success. However, it is through strong grassroots marketing that he ensures his great service can reach as many local community members as possible.&nbsp;To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/freshcoat/info.">https://1851franchise.com/freshcoat/info.</a>&nbsp;

Grassroots Marketing: Fresh Coat Painters Success Story

1851 Franchise

Yuri Lorenzsonn's emphasis on community outreach has helped him create a successful painting franchise in Houston. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How This Fresh Coat Franchisee's Grassroots Marketing Plan Helped Him Grow His Business

how-this-fresh-coat-franchisees-grassroots-marketing-plan-helped-him-grow-his-business

HomeTeam Inspection Service

Photo of HomeTeam inspector in red polo and khaki pants, walking by branded vehicle

Real Estate Today: Behind the Drywall: The Truth About Home Inspections

purpose-of-home-inspection

Dog Training Elite

Dog Training Elite Franchise - DTE - National Service Dog Month - 1851 Franchise

Celebrating Service Dogs: Why Proper Training Changes Lives — And How Dog Training Elite Is Leading the Way

dog-training-elite-national-service-dog-month

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

Young Entrepreneur Parth Patel Is Bringing Paris Baguette to the Cleveland Area

young-entrepreneur-parth-patel-is-bringing-paris-baguette-to-the-cleveland-area

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

How This Fresh Coat Franchisee's Grassroots Marketing Plan Helped Him Grow His Business

MORE STORIES LIKE THIS