1851

<div id="pastingspan1" style=""><span style="">The McDonald&#8217;s McRib sandwich is a ghost. It will appear at a location for a few weeks at a time, and then, tragically and unexpectedly, it will disappear. There&#8217;s nothing particularly groundbreaking about the sandwich&#8212;which is made up of a boneless pork patty molded into the shape of a rib slab and adorned with pickles, onions and barbecue sauce. But yet, when the stars align and the elusive sandwich makes its much-anticipated reappearance, its cult-like following emerges to express their undying love for this strange limited-time offer (LTO) that actually has nothing to do with ribs at all. There&#8217;s even a <a href="http://mcriblocator.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-create-an-irresistible-limited-time-offer-4910" target="_blank" rel="nofollow" target="_blank">website</a> dedicated to tracking down the most recent McRib sightings.</span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">&#8220;It has a ghostly quality,&#8221; said <a href="http://www.wsj.com/articles/SB10001424052748704696304575538373863627604?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-create-an-irresistible-limited-time-offer-4910" target="_blank" rel="nofollow" target="_blank">Ryan Dixson</a> of Burbank, California, who once drove 10 hours after hearing a location in Medford, Oregon was selling the sandwich. &#8220;You don&#8217;t know when it will appear. It&#8217;s the girl who you are in love with who has always been a tease to you.&#8221;</span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">Hundreds of restaurants are drawn to the power of the perfect, irresistible LTO. <a href="http://franchise.yourpie.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-create-an-irresistible-limited-time-offer-4910" target="_blank" rel="nofollow" target="_blank">Your Pie</a> regularly introduces unique new pizza combinations through its Craft Pie Series. <a href="http://ownabuffalo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-create-an-irresistible-limited-time-offer-4910" target="_blank" rel="nofollow" target="_blank">Buffalo Wings &amp; Rings</a> is constantly reinventing their beloved classic with concoctions like the first-of-its-kind The Wings of Fury&#8212;chicken wings tossed in a curry powder dry rub, crisply fried and topped with sriracha sauce. And to jump on the green smoothie trend, <a href="http://www.smoothiekingfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-create-an-irresistible-limited-time-offer-4910" target="_blank" rel="nofollow" target="_blank">Smoothie King</a> recently unveiled its Veggie Avocado Pineapple LTO. The list goes on and on.  </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">But not every LTO garners the same kind of fanfare as a McDonald&#8217;s McRib. Of course, exclusivity and a sense of urgency to act fast has a lot to do with it (you know, FOMO). But there&#8217;s a lot more that goes into cultivating an irresistible mystique. Here are a few tips on creating an offer no one can refuse.</span></div><div id="pastingspan1"><span style=""><strong><br /></strong></span></div><div id="pastingspan1"><span style=""><strong>Get Your Customers Involved</strong></span></div><div id="pastingspan1" style="">When it comes to determining what works and what doesn&#8217;t work, customers often know best. Tap into your brand&#8217;s vast social media fan base to crowdsource a few ideas. That&#8217;s exactly what <a href="http://www.toppersfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-create-an-irresistible-limited-time-offer-4910#intro" target="_blank" rel="nofollow" target="_blank">Toppers Pizza</a> did for its newest menu item&#8212;The 3-Cheese Garlicstix.</div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">&#8220;Hands down, our most popular Topperstix is still the original. We&#8217;re always looking for new ways to ramp up this great product, so we started asking customers what they love about Topperstix in the first place,&#8221; said Scott Iversen vice president of marketing for Toppers. &#8220;They came back to us with two things: that they&#8217;re cheesy and garlicky. So we decided it was time to take it to the next level. We threw in two new cheeses&#8212;asiago and cheddar&#8212;and added a roasted garlic topping. It&#8217;s what our customers already know and love, just kicked up three notches.&#8221; </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1"><span style=""><strong>Stay True to Your Brand&#8217;s DNA&#8230;</strong></span></div><div id="pastingspan1" style="">It&#8217;s important to not veer too far off course when launching new menu items. Instead, consider putting a spin on items that customers already know and love. Natalie Liu, director of marketing for <a href="http://www.mooyahfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-create-an-irresistible-limited-time-offer-4910" target="_blank" rel="nofollow" target="_blank">MOOYAH Burgers, Fries &amp; Shakes</a>, believes that specials like LTOs need to strike a critical balance of shiny and new with tried and true. She points to the brand&#8217;s new monthly &#8220;Taste to Try&#8221; campaign as an example. This campaign is designed to help customers get out of their ordering ruts by whipping up new burgers made with the same quality ingredients that MOOYAH always has in stock. The debut burger was the Double Diablo&#8212;a combination of the brand&#8217;s spiciest ingredients: Cholula hot sauce, jalapenos and pepper Jack with bacon and mayonnaise.</div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">&#8220;At MOOYAH, taste always trumps everything&#8212;we didn&#8217;t want to lose sight of that. We want to have burgers with personality, but it has to be delicious. The beauty of our &#8216;Taste to Try&#8217; campaign is that it can grow with us&#8212;we can ensure diverse combos without encountering the problem of getting special supplies to restaurants nationwide,&#8221; Liu said. </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1"><span style=""><strong>&#8230;But Don&#8217;t be Afraid to Try Something New</strong></span></div><div id="pastingspan1" style=""><span style="">New flavors are great and all, but if you really want the upper hand over your competitors, it&#8217;s important to add a creative element to your LTO&#8212;this means wowing your customers with something they&#8217;ve never experienced before. </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">For <a href="http://yourpie.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-create-an-irresistible-limited-time-offer-4910" target="_blank" rel="nofollow" target="_blank">Your Pie</a>, that meant introducing a savory-meets-sweet combination&#8212;something not often seen with pizza. When the brand unveiled its Peach Prosciutto Pie, which features sliced peaches, Italian-style prosciutto, ricotta, mozzarella, fresh basil and a honey balsamic glaze, founder Drew French was amazed by the success it saw in every single Your Pie market. </span></div><div id="pastingspan1" style=""><span style=""><br /></span></div><div id="pastingspan1" style=""><span style="">&#8220;I never imagined the Peach Prosciutto Pie would be one of our best-sellers. Fruit on a pizza? I figured people would be turned off by that idea. But as it turned out, people were intrigued&#8212;they had never seen or tasted a pizza like this before. The novelty enticed them to try it. And once they did, they were hooked,&#8221; French said.  </span></div><div style="   font-style: normal;"></div>

1851 Franchise

Consumers and brands alike crave the perfect LTO. Here’s what it takes to whip up a cult-worthy offering.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How to Create an Irresistible Limited Time Offer 

how-to-create-an-irresistible-limited-time-offer

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

HomeTeam Inspection Service

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

How to Create an Irresistible Limited Time Offer

MORE STORIES LIKE THIS