1851

Franchise consultants are people who understand the franchising industry and can provide guidance for less experienced individuals as they work their way through the franchising process. Both franchisors and franchisees can work with consultants to achieve the shared goal of launching a new franchise unit with a capable businessperson in place. One of the most important things to remember when choosing a consultant is this very purpose.&nbsp;“A franchise consultant’s job is to help entrepreneurs navigate their journey to franchise ownership — they’re not salespeople. They’re coaches and assistants,” explained&nbsp;<a href="https://entrepreneurssource.com/what-is-a-franchise-consultant/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-pick-a-franchise-consultant-2718878#:~:text=A%20franchise%20consultant's%20job%20is,to%20sell%20franchises%20for%20them." target="_blank" rel="nofollow">The Entrepreneur’s Source</a>.A consultant must have proper motivations — beyond simply achieving a sale — in order to facilitate a franchise opportunity that truly is a good fit for everyone involved.“The biggest function the franchise consultant serves is to weed out the noise. A lot of times, people who are looking to buy a franchise generally don’t know exactly what industry they’re looking for and certainly don’t know what specific company they’re looking for. And the search, frankly, can become pretty daunting,” explained&nbsp;<a href="https://www.linkedin.com/in/bluce/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-pick-a-franchise-consultant-2718878" target="_blank" rel="nofollow">Bill Luce</a>, president of&nbsp;<a href="https://www.tworld.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-pick-a-franchise-consultant-2718878" target="_blank" rel="nofollow">Transworld Business Advisors</a>.Aiding potential franchisees in finding a brand that they truly fit with ultimately benefits everyone.&nbsp;“In these systems, you see top producers and bottom producers, and they all have the same playbook,” said&nbsp;<a href="https://www.linkedin.com/in/coreyelias/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-pick-a-franchise-consultant-2718878" target="_blank" rel="nofollow">Corey Elias</a>, founder of&nbsp;<a href="http://www.francaptain.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-pick-a-franchise-consultant-2718878" target="_blank" rel="nofollow">Franchise Captain</a>. “Top producers are just really good at following what’s in that playbook.”&nbsp;When a new franchisee can mesh with a brand seamlessly, they become a successful business owner, and this naturally contributes to the success of the franchise as a whole.&nbsp;Finding a consultant who has the time and concern to discuss and consider how a potential franchisee will or will not fare with a certain brand’s playbook is critical to the success of the working relationship. Of course, there are other, more technical details to consider as well.Luce said that, when considering which consultant to work with, the interested party should look at the consultant’s experience, how long they have been in the industry as well as who they are networking with. For example, “Transworld has been in the business brokerage industry for over 40 years, and we’ve been doing franchise consulting for about 15. We have a great network of people representing over 500 different franchise opportunities,” he explained.&nbsp;Identifying a specific consultant who will have access to such a network greatly increases the likelihood that a strong match will be created. If a consultant has a smaller number of connections and opportunities available to them, there is a smaller pool of franchisors and franchisees available when working to make a match.“Ultimately, it’s like working with any other professional. Personality, fit and how a process works with a consultant all should come into play,” Luce explained.

How To Pick a Franchise Consultant

1851 Franchise

For both franchisees and franchisors, choosing a franchise consultant to work with can be a big decision. Learn to evaluate not only the consultant’s professional history but their commitment to happy, healthy franchising relationships as well.

how-to-pick-a-franchise-consultant

Griswold

Griswold Enters Second Half of 2025 With Strong Growth, New Partnerships and Continued Commitment to Quality Care

griswold-enters-second-half-of-2025-with-strong-growth-new-partnerships-and-continued-commitment-to-quality-care

Workout Anytime

Workout Anytime Accelerates Growth in 2025: New Leadership, NIL Initiatives and Franchise Expansion Signal Strong Midyear Momentum

workout-anytime-accelerates-growth-in-2025-new-leadership-nil-initiatives-and-franchise-expansion-signal-strong-midyear-momentum

CapitalSpring

CapitalSpring’s Richard Fitzgerald Reflects on Two Decades of Franchise-Focused Private Equity 

CapitalSpring’s Richard Fitzgerald Reflects on Two Decades of Franchise-Focused Private Equity on Karma School of Business

capitalspring-franchise-private-equity-podcast

Pigtails & Crewcuts

graphic image of wade brannon from pigtails and crewcuts on a podcast called emerging franchise

Emerging Franchise Brands Podcast: How Wade Brannon Scaled Pigtails & Crewcuts Into a National Brand

emerging-franchise-brands-podcast-how-wade-brannon-scaled-pigtails-crewcuts-into-a-national-brand

Pigtails & Crewcuts Sees Positive Midyear Momentum, Builds Toward Strong Finish in 2025

pigtails-crewcuts-sees-positive-midyear-momentum-builds-toward-strong-finish-in-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Subway - John Fitzpatrick Named CEO - Breaking News - 1851 Franchise

Subway Names Jonathan Fitzpatrick as New CEO, Effective July 28

jonathan-fitzpatrick-subway-ceo-leadership-change

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Mega Franchisee Sizzling Platter Acquired by Bain Capital

mega-franchisee-sizzling-platter-acquired-by-bain-capital

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Blending Tech, Hospitality and Health Care: How Three Women From Different Worlds Came Together to Build a Paris Baguette Franchise

How To Pick a Franchise Consultant

MORE STORIES LIKE THIS