1851

When awarding its first franchise, <a href="https://idolizespa.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=idolize-shows-franchisees-continued-support-throughout-the-opening-process-2708138" target="_blank" rel="nofollow" target="_blank">Idolize Brows and Beauty</a> chose a familiar face for its owner. Purwa Shah, a longtime manager at <a href="https://1851franchise.com/idolizebrowsandbeauty" target="_blank">Idolize&#39;s</a> company-owned location at the Crabtree Valley Mall in Raleigh, North Carolina, launched the brand&rsquo;s first-ever franchised location in July 2018. Shah&rsquo;s Idolize spa, also in Raleigh, opened its doors for business about nine months after she signed her franchise agreement. Shah said her journey through the opening process was smooth, structured and successful thanks to the support she received from Idolize&rsquo;s team every step of the way.

Prior to getting involved on the ownership side of the brand, Shah worked at Idolize for eight years. A licensed esthetician, Shah was first introduced to Idolize Brows and Beauty in 2010 through a client who told her she should go check out what the place at the mall had to offer.

&ldquo;I was in search of a full-time job with competitive pay and when I interviewed with Idolize, I found not only that but a brand I could really connect with,&rdquo; Shah said. &ldquo;I&rsquo;ve been working with the company since.&rdquo;

At the time of her hiring, Idolize was in its second year of operation and was still primarily known for its eyebrow threading services. Shah was able to take her small client base with her to Idolize and continued building a substantial flow of additional customers as Idolize&rsquo;s spa service offerings multiplied. As she watched the brand grow into the in-demand spa service it is today, Shah became a manager to get more involved in the business side of the brand.

&ldquo;Getting to work with [Idolize founder] Mo Pandoria more was awesome,&rdquo; Shah said. &ldquo;Our high-quality services, emphasis on customer service and positive customer feedback were much better than other competing companies. One of the brand&rsquo;s biggest identifiers is the deliverables. Whatever Idolize says, it sells,&rdquo; Shah added.

Due to its strong business model, Idolize was experiencing steady growth through company owned locations. In the latter half of 2017, Pandoria decided it was time to franchise the Idolize brand and Shah was ready to rise to the occasion. It made financial sense for both parties to turn to one another to open a new spa in Raleigh, so Shah signed her franchise agreement and the opening process began. &ldquo;The Idolize team helped me with everything from signing to opening, both mentally and physically,&rdquo; Shah said. &ldquo;They supported me at every turn.&rdquo;

&ldquo;Between assessing potential spa locations for an entire day, negotiating and signing my lease agreement and helping me acquire the correct county permits, I couldn&rsquo;t have navigated the complexities of the construction process without Idolize&rsquo;s expertise, &ldquo;Shah explained. She also noted the brand assisted in assembling her staff, price hunted to find the best value in the product ordering process and helped select furniture and fulfill other aesthetic needs for her location.

&ldquo;Our ideal franchisees are motivated professionals who are eager to succeed,&rdquo; Pandoria said. &ldquo;Purwa fit that build as someone who could jump into a business and put in the time and effort to make it rewarding. Her familiarity with the brand and beauty industry experience were an added bonus,&rdquo; he added.

Shah has been able to leverage that experience into immediate success at her Idolize spa. In her opening months, she has experienced a steady influx of customers who have all provided great feedback about Idolize&rsquo;s services. &ldquo;I was so surprised and grateful for how smooth setup went,&rdquo; she said, crediting that preparation for her quickly blossoming business. &ldquo;I&rsquo;ve been an employee, and now I&rsquo;m the boss. I can&rsquo;t explain how happy it makes me to see people connect with our brand and hear customers talk about how beautiful the spa is,&rdquo; Shah said.&nbsp;

Idolize Shows Franchisees Continued Support Throughout the Opening Process

1851 Franchise

From the time she signed her franchise agreement through her spa’s grand opening, Purwa Shah received expert guidance from Idolize’s corporate team.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

idolize-shows-franchisees-continued-support-throughout-the-opening-process

Mosquito Squad Plus

How This Marine Corps Veteran Found Freedom and Purpose With Mosquito Squad

how-this-marine-corps-veteran-found-freedom-and-purpose-with-mosquito-squad

Spadea Lignana Franchise Attorneys

How The DeFelice Brothers Turned a $10,000 Loan Into an Award-Winning Franchise With Help From Spadea Lignana

how-the-defelice-brothers-turned-a-10000-loan-into-an-award-winning-franchise-with-help-from-spadea-lignana

Caring Transitions

How This Gilbert Entrepreneur Found Purpose Helping Families Through Life’s Transitions

how-this-gilbert-entrepreneur-found-purpose-helping-families-through-lifes-transitions

USA Ninja Challenge

Where Passion Meets Purpose: USA Ninja Challenge Gives Franchisees the Power to Change Lives

where-passion-meets-purpose-usa-ninja-challenge-gives-franchisees-the-power-to-change-lives

SweatHouz

From Finance to Wellness: Natalie Siewers’ Path to Leading SweatHouz in Northern Virginia

sweathouz-franchise-northern-virginia-natalie-siewers

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

1851 Franchisee Spotlight with photo of Mike Rippey and Sola Salons logo

How This Former Franchisor Is Using His Industry Experience To Help Beauty Pros Thrive With Sola Salons Franchise

mike-rippey-sola-salons-franchisee

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

Idolize Shows Franchisees Continued Support Throughout the Opening Process

MORE STORIES LIKE THIS