1851

Thirty-two percent of U.S. franchises&nbsp;<a href="https://www.franchise.org/franchise-information/franchising-world/the-value-of-women-in-franchising-perspectives-from-women?utm_source=1851franchise.com&utm_medium=article&utm_campaign=inside-one-womans-journey-from-seafood-buyer-to-shuckin-shack-franchisee-2725281" target="_blank" rel="nofollow">are owned by women</a>, and the&nbsp;<a href="https://www.forbes.com/sites/forbesbusinesscouncil/2020/01/31/more-women-are-embracing-franchise-business-ownership-but-theres-more-work-to-be-done/?sh=701503601ec6&utm_source=1851franchise.com&utm_medium=article&utm_campaign=inside-one-womans-journey-from-seafood-buyer-to-shuckin-shack-franchisee-2725281" target="_blank" rel="nofollow">number is growing fast</a>.&nbsp;<a href="https://www.linkedin.com/in/margaret-marcum-19142a14/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=inside-one-womans-journey-from-seafood-buyer-to-shuckin-shack-franchisee-2725281" target="_blank" rel="nofollow">Margaret Marcum&nbsp;</a>owns two&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin’ Shack</a> franchises with her husband,&nbsp;<a href="https://www.linkedin.com/in/don-marcum-15607835/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=inside-one-womans-journey-from-seafood-buyer-to-shuckin-shack-franchisee-2725281" target="_blank" rel="nofollow">Don</a>, in South Carolina. Her story of expanding the fast-casual oyster bar concept goes beyond business growth and into fostering female leadership in her restaurants.This Women's History Month, Margaret's journey offers a real-time case study in overcoming industry challenges while championing women's roles in the franchising world. Her dual role as a&nbsp;<a href="https://shuckinshackfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=inside-one-womans-journey-from-seafood-buyer-to-shuckin-shack-franchisee-2725281" target="_blank" rel="nofollow">Shuckin' Shack</a> owner and real estate agent reflects a growing trend of women leading multi-faceted business ventures.Though Margaret doesn’t personally feel she’s ever experienced discrimination as a woman leader, her transition from seafood buyer to owning two Shuckin' Shack franchises showcases her adaptability and resilience. Intentionally or not, she’s created pathways for women to rise to managerial roles, setting a precedent in a traditionally male-dominated field.As she continues to expand her footprint in the industry with Don, her journey spotlights the potential of women in overcoming business challenges and leading change.Q&amp;A with Marcum1851: Frame your personal story for us. What did you do before franchising, and how did you decide franchising made sense for you?Marcum:&nbsp;Both Don and I were in the food service industry. I worked as a buyer for 17 years at what is now US Foods and was then PYA/Monarch. By the time I left I was a seafood buyer. Don worked for a food-service equipment manufacturer. We lived in Atlanta initially and then moved to Greenville, South Carolina.&nbsp;Don had an interest in franchising and, around 2013, we were introduced to Shuckin' Shack. When we walked into the Carolina Beach, North Carolina, location, we loved the vibe of it and the simplicity of the menu. We loved the concept, and after finding a location, we opened our Greenville Shuckin' Shack in December 2015. I am also a real estate agent in Greenville, a career I've had for over 20 years, and handle some of the social media and other aspects of our Shuckin' Shack locations.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Marcum:&nbsp;We looked at various franchises, but Shuckin' Shack stood out because of its beach vibe and simple menu. Our goal was to bring that beach vibe to the upstate area of South Carolina. Don, having worked with many franchises in his previous job, had a generally good perception of franchising, especially in the food service sector. We particularly appreciated the family atmosphere of Shuckin' Shack.1851: What made you pick this brand? What excites you most about this company?Marcum:&nbsp;Shuckin’ Shack was a new concept. I think we were the No. 6 franchise to open. I'm not quite sure which one we were to sign. Some of the other stores opened a little quicker than we did.The quality of the food and the training staff were significant factors in choosing Shuckin' Shack. We attended Shuckin' Shack University for training, which was instrumental. The interior design and overall concept provided by the franchise were appealing. What excites us most is getting to know our customers and employees. We've enjoyed building these relationships, despite challenges like COVID and being more passive owners.1851: What do you hope to achieve with your business? What are your plans for growth?Marcum:&nbsp;Our immediate goal is to return the business to its pre-COVID levels. We're cautious about expanding due to our ages and the current economic climate, including supply chain issues and rising costs. However, we do have the opportunity to expand within our territory and are considering our options.1851: Do you feel that you've faced any obstacles being a woman entrepreneur?Marcum:&nbsp;I don’t believe in that.&nbsp;I mean I know it goes on in the business and I know it goes on in all kinds of businesses, but I’m a realtor, which is primarily a female position right now. So I don't think I have faced any kind of discrimination as a realtor.And I don't feel that way as an owner of a restaurant, because when we go in there, people are very happy to see the owner is there. I know when I go into restaurants, and if I know the owner in particular, I love to see them there and love to talk to them so I don't feel any discrimination in this business.Both of our managers are women, and I don't think that they would say that they felt discriminated against. They both started as servers. Amy, for example, when she started with us in Greenville eight or nine years ago, she had never even worked in a restaurant business. And I will say I would put her up against any manager in the Shuckin’ Shop franchise.&nbsp;1851: What advice do you have for other people thinking about becoming a franchise owner?Marcum:&nbsp;It's essential to research the franchise thoroughly and ensure it's a good financial and cultural fit. The family atmosphere of Shuckin' Shack was a key factor for us. Prospective franchisees should find a brand that aligns with their values and financial capabilities.ABOUT SHUCKIN' SHACK: Shuckin' Shack Oyster Bar grew out of a vision for a local establishment that would appeal to families of all ages. A place where friends and family can enjoy fresh, delicious meals and creative cocktails in an environment that exudes relaxation. Shuckin' Shack offers its guests a "lifestyle experience" in addition to exceptional seafood. The brand started as a 900-square-foot shack in Carolina Beach, North Carolina, in 2007 and began franchising in 2014. Today, Shuckin' Shack has grown to 18 locations across six states. To learn more about Shuckin’ Shack, visit http://www.theshuckinshack.com. The cost to open a Shuckin’ Shack franchise ranges from $453,000 to $1,128,252. Average NET Sales per location are $1,342,640. For more information visit: www.theshuckinshack.com

Shuckin' Shack: From Seafood Buyer to Franchisee

1851 Franchise

Margaret Marcum and her husband, Don, steered two Shuckin’ Shack locations through unprecedented times while empowering women leaders.

Inside One Woman’s Journey From Seafood Buyer to Shuckin' Shack Franchisee

inside-one-womans-journey-from-seafood-buyer-to-shuckin-shack-franchisee

Children's Lighthouse

Why Children’s Lighthouse Is the Perfect Fit for Hospitality Professionals

why-childrens-lighthouse-is-the-perfect-fit-for-hospitality-professionals

Layne's Chicken Fingers

image of Taylor Thomas laynes chicken finger franchisee in Texas

Why This University of Texas Alum Invested in Layne’s Chicken Fingers

university-texas-alum-invests-laynes-chicken

image of Masroor Fatany, a prolific laynes chicken franchisee

Why This Texas A&M Alum Invested in Layne’s, Committing to 10-Plus Restaurants in the Houston Area

why-texas-a&m-alum-bought-laynes-franchise

Right at Home

Right at Home Expanding In-Home Care Services in Janesville, Wisconsin

right-at-home-expanding-in-home-care-services-in-janesville-wisconsin

petbar

petbar Franchise - Q3 2025 - Press Release - 1851 Franchise

petbar Celebrates 10 Years of Growth With Record Q3 Performance and New Franchise Signings

petbar-10-year-anniversary-q3-growth-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

photo-of-laynes-chicken-fingers-dalton-dennis-southern-oregon

23-Year-Old Entrepreneur Brings Soon to Be Famous Chicken™ to Southern Oregon With 3-Unit Layne’s Chicken Fingers Franchise Signing

laynes-chicken-fingers-dalton-dennis-southern-oregon

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Inside One Woman’s Journey From Seafood Buyer to Shuckin' Shack Franchisee

MORE STORIES LIKE THIS