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By now, most of us are immune to the changes that Instagram has thrown our way. First, there was wide-spread outrage when the popular <a href="http://1851franchise.com/details/3998/The-Death-of-Organic-Social-Media-">social media platform announced</a> that it would be shifting from a chronological feed to algorithmically determined posts. Then, the company introduced new video features that, while not explicitly advertising products, will most likely be welcomed by businesses&#8212;featured channels and 60-second videos. And most recently, Instagram reported a new video ad carousel product, which allows brands to surface three to five photos and videos to users at once. Now, a new Instagram change has been spotted in the wild&#8212;profiles designed specifically for businesses. This new feature could make it easier than ever for brands to connect with potential customers. <a href="http://mashable.com/2016/05/04/instagram-business-profile/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=instagram-might-be-changing-the-way-that-brands-use-its-platform-again-4523#t0mlTQraGuq8" target="_blank" rel="nofollow">According to Mashable</a>, the new profile pages for businesses will feature large &#8220;contact&#8217; buttons, allowing users to quickly and directly connect with the company running the account. The new profiles will also include general information about the type of business it is (e.g. &#8220;Better-Burger Franchise&#8221;). Only a small portion of users are a part of the experiment right now, but Instagram is most likely planning for a broader rollout as they continue to make their platform more friendly for businesses and advertisements than ever before. To get a sneak-peak into what the new business profiles look like, <a href="http://mashable.com/2016/05/04/instagram-business-profile/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=instagram-might-be-changing-the-way-that-brands-use-its-platform-again-4523#t0mlTQraGuq8" target="_blank" rel="nofollow">click here.</a>

1851 Franchise

While it’s still in the testing phase, Instagram is experimenting with new profiles designed specifically for businesses.

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