1851

Hybrid working — the trend in which employees spend a few days at home and a few days in an office — is exploding in popularity.&nbsp;<a href="http://iwgplc.com/develop-a-location?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-workplace-group-the-hybrid-work-boom-2722139" target="_blank" rel="nofollow">International Workplace Group (IWG)</a>, the largest provider of flexible workspaces worldwide, is at the forefront of this trend and recently released a whitepaper, titled “The Hybrid Work Boom,” to further outline why companies are switching to the hybrid working model as a recession looms.IntroductionAs the global economic outlook darkens due to high inflation, energy costs and climbing interest rates, financial leaders are preparing for a potential recession.&nbsp;<a href="https://work.iwgplc.com/MediaCentre/Article/iwg-cfo-survey-2022-cost-cutting-prioritised-as-recession-looms?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-workplace-group-the-hybrid-work-boom-2722139" target="_blank" rel="nofollow">A study by IWG</a> found that 97% of CFOs are implementing or planning cost-cutting measures in response to this uncertain future. One of the strategies being employed is the hybrid work model, which offers employees a mix of central office, home and flexible workspace options. This approach has gained popularity due to benefits such as reduced commuting, improved work-life balance and financial savings for employees.&nbsp;Additionally, 82% of CFOs believe that the hybrid model is more affordable for businesses, allowing them to avoid expensive leases and scale operations as needed.The financial advantages of hybrid working extend to significant savings for organizations.&nbsp;<a href="https://globalworkplaceanalytics.com/cut-oil?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-workplace-group-the-hybrid-work-boom-2722139" target="_blank" rel="nofollow">Research by Global Workplace Analytics</a> suggests that this model can save companies over $11,000 per employee per year on average. For example,&nbsp;<a href="https://www.cisco.com/c/m/en_us/solutions/global-hybrid-work-study.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-workplace-group-the-hybrid-work-boom-2722139" target="_blank" rel="nofollow">technology giant Cisco</a> has saved around $500 million over five years by adopting the hybrid model, reinvesting property portfolio savings into new technology. Stanford Professor of Economics&nbsp;<a href="https://nbloom.people.stanford.edu/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-workplace-group-the-hybrid-work-boom-2722139" target="_blank" rel="nofollow">Nicholas Bloom</a> emphasizes that companies are adopting hybrid work because it is a profitable choice, allowing them to increase efficiency and agility in the face of economic uncertainty.Reducing Facility SpendAs companies aim to reduce their fixed costs amid economic uncertainty, a significant number of CFOs are targeting reductions in facility spending, with 65% seeking a decrease of over 10% per year. The trend, dubbed the "Great Lease Resignation" by IWG CEO&nbsp;<a href="https://lu.linkedin.com/in/markdixoniwg?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-workplace-group-the-hybrid-work-boom-2722139" target="_blank" rel="nofollow">Mark Dixon</a>, sees companies moving away from long leases in favor of more flexible arrangements.&nbsp;<a href="https://www.stern.nyu.edu/experience-stern/faculty-research/work-home-and-office-real-estate-apocalypse?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-workplace-group-the-hybrid-work-boom-2722139" target="_blank" rel="nofollow">A study by Arpit Gupta at NYU Stern School of Business</a> found that leasing activity in Manhattan has declined sharply, and office occupancy rates are at their lowest in 30 years. The rise of hybrid work arrangements has been directly linked to this decline, as the demand for office space decreases with the number of days employees work remotely.Hybrid working enables companies to significantly reduce their real estate footprint, as fewer desks are needed in central offices. This downsizing allows companies to save not only on rent, but also on office maintenance, energy costs and other expenses. Major companies,&nbsp;<a href="https://www.nasdaq.com/articles/bp-to-embrace-digital-working-diminish-office-footprint-2020-08-21?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-workplace-group-the-hybrid-work-boom-2722139" target="_blank" rel="nofollow">such as BP,</a> have already begun cutting down their real estate portfolios and implementing hybrid working policies, with some even allowing employees to move anywhere in their respective countries. This shift towards flexible working arrangements and reduced office space is expected to continue as companies adapt to the changing economic landscape.<a href="https://fortune.com/2023/01/13/goldman-sachs-employees-back-in-the-office-one-year-later/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-workplace-group-the-hybrid-work-boom-2722139" target="_blank" rel="nofollow">Goldman Sachs made headlines</a> by ordering its entire staff back to full-time office work in February 2022, but the company is an outlier in the financial sector. HSBC, Lloyds Banking Group, Metro Bank and major tech firms such as Twitter, Yahoo, Yelp and Netflix have announced significant reductions in office space, embracing hybrid work models.&nbsp;As a result, demand for traditional office space has declined, with Manhattan's net effective rents dropping by around 60%. However, flex space is booming, with IWG's usage data showing double-digit growth in the US since the start of 2022. Half of the CFOs surveyed in IWG's study have opted for short-term leases or shared workspaces, while 39% are considering moving exclusively to shared spaces.The shift towards a "hub-and-spoke" model, combining smaller central HQs with satellite flex spaces in suburban and rural areas, saves companies money while accommodating employees' desire to work closer to home.&nbsp;<a href="https://assets.iwgplc.com/image/upload/v1671807904/IWG/MediaCentre/IWG_White_Paper_Trends_Forecast_2023.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-workplace-group-the-hybrid-work-boom-2722139" target="_blank" rel="nofollow">An IWG survey</a> found that 77% of workers consider an office near their home a must-have in their next job. This approach provides financial flexibility for companies to invest in staff and business growth rather than maintaining expensive leases on underutilized office spaces. Additionally, the shorter commutes associated with this model offer health, well-being and work-life balance benefits to employees.Reaping the Hybrid Productivity BonusContrary to the belief that hybrid working might encourage loafing at home, research indicates that it leads to greater productivity.&nbsp;<a href="https://www.microsoft.com/en-us/worklab/work-trend-index/hybrid-work-is-just-work?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-workplace-group-the-hybrid-work-boom-2722139" target="_blank" rel="nofollow">Ongoing research by Microsoft</a> shows that productivity has boomed in the hybrid work environment, with an increase in the number of meetings on the Teams platform and multitasking during meetings. A survey on working from home in 27 countries revealed that over half of the respondents felt more productive, and nearly a third of workers in an IWG survey believed productivity was enhanced by the hybrid model.<a href="https://uk.linkedin.com/in/ann-francke-obe-a1a87546?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-workplace-group-the-hybrid-work-boom-2722139" target="_blank" rel="nofollow">Ann Francke</a>, CEO of the UK's Chartered Institute of Management, announced that 84% of their members had adopted hybrid working in their businesses, and they were witnessing an uptick in productivity and company results. Studies generally place the increase in productivity brought by hybrid work at around 3% or 4%.According to Bloom, the productivity increase can be attributed to two factors: time and efficiency. Employees who work from home two days a week save an average of 70 minutes a day commuting, and they spend 30 minutes of that time working more. This extra hour of work in a 40-hour week translates to a 2% productivity increase. Additionally, people tend to work more efficiently at home, contributing another 2% to the overall productivity.Keeping Staff Costs DownIn economically challenging times, companies are focused on keeping payroll costs down, with 44% of CFOs in an&nbsp;<a href="https://1851franchise.com/internationalworkplacegroup/research-reveals-cfos-are-prioritizing-cost-cutting-as-recession-fears-loom-2719832">IWG survey</a> introducing forced redundancies and others reviewing salary bands or limiting promotions. Staff retention becomes more important during such times, and the benefits of hybrid working can play a key role in attracting and retaining employees.&nbsp;<a href="https://www.bloomberg.com/news/articles/2022-07-25/hybrid-work-reduced-attrition-rate-by-a-third-new-study-shows?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-workplace-group-the-hybrid-work-boom-2722139" target="_blank" rel="nofollow">A study led by Bloom</a> found that attrition rates fell by 35% and work satisfaction scores increased in a group allowed to work in a hybrid model compared to those working full-time in the office.Hybrid working offers significant advantages in a tight labor market by allowing companies to draw from a more diverse talent pool and catering to potential recruits' preferences. With the share of job searches for the word “hybrid” increasing by&nbsp;<a href="https://assets.iwgplc.com/image/upload/v1654778919/IWG/MediaCentre/rrrxgxv659zfb41k9ge1.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-workplace-group-the-hybrid-work-boom-2722139" target="_blank" rel="nofollow">6,531%</a> in the 12 months to April 2022, companies should be explicit about their hybrid working policies to attract talent.Employees value the flexibility of hybrid working so much that they equate it with a pay increase of around 7% or 8%. This preference is particularly strong among women, people with children under 14, highly educated individuals and those with longer commutes. By offering hybrid working, companies can effectively save on payroll costs, as they may not need to increase salaries as much to retain employees.Looking After the Triple Bottom LineThe triple bottom line,&nbsp;<a href="https://hbr.org/2018/06/25-years-ago-i-coined-the-phrase-triple-bottom-line-heres-why-im-giving-up-on-it?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-workplace-group-the-hybrid-work-boom-2722139" target="_blank" rel="nofollow">coined by John Elkington in 1994</a>, refers to an accounting framework that considers a company's social and environmental performance alongside its monetary profit. Often referred to as the "three Ps" (profit, people and planet), this concept reminds leaders that their responsibilities extend beyond providing dividends to shareholders. Hybrid working plays a key role in supporting the three Ps: it increases job satisfaction, improves health and well-being, and reduces the negative impacts of long commutes.<a href="https://www.cisco.com/c/dam/m/en_us/solutions/global-hybrid-work-study/reports/cisco-global-hybrid-work-study-2022.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-workplace-group-the-hybrid-work-boom-2722139" target="_blank" rel="nofollow">Cisco's global study on hybrid working</a> found that 55% of its 28,000 respondents reported decreased stress levels due to hybrid working, while 82% felt happier and more motivated. Additionally, 74% believed that hybrid working improved family relationships, and 68% experienced a positive impact on their physical fitness. Employees also benefit financially from hybrid working, saving an average of US$150 per week, or around US$8,000 per year, increasing their disposable income by 14.5%.Hybrid working positively impacts the environmental bottom line by optimizing a company's real estate footprint and reducing commuting. Offices account for 40% of societal energy use, and each unused desk generates a ton of unnecessary CO2 emissions per year. Although working from home can increase residential energy use, it remains up to four times more energy-efficient than daily commuting, leading the EU to recommend hybrid working as a means to reduce energy demand during times of reduced oil and gas supplies.Conclusion: Pushing Up Profits with HybridToday, IWG is already working with 83% of Fortune 500 companies. Hybrid working can increase a company's profits by 10% to 20% due to enhanced productivity, reduced payroll and optimized facility costs. This model is especially beneficial during times of economic uncertainty, as it not only improves a company's bottom line but also supports employee work-life balance and well-being, resulting in a virtuous cycle. Furthermore, hybrid working offers environmental advantages, making it a crucial consideration for businesses that have not yet adopted this model.To learn more about partnering with IWG, visit&nbsp;<a href="https://www.iwgplc.com/en-gb/develop-a-location?utm_source=1851franchise.com&utm_medium=article&utm_campaign=international-workplace-group-the-hybrid-work-boom-2722139" target="_blank" rel="nofollow">https://www.iwgplc.com/en-gb/develop-a-location</a>.

International Workplace Group: The Hybrid Work Boom

1851 Franchise

Helping profits, people and the planet — a new white paper by IWG reveals why more and more companies are switching to the hybrid working model as a recession looms.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

international-workplace-group-the-hybrid-work-boom

TruBlue Home Service Ally

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Onigilly Japanese Kitchen

Koji Kanematsu Turned a 2,000-Year-Old Japanese Staple Into One of the Most Scalable Restaurant Franchise Models

koji-kanematsu-turned-a-2000-year-old-japanese-staple-into-one-of-the-most-scalable-restaurant-franchise-models

Lindora

Celebrating the Nurse Behind the Mission: How Melinda Endricks Is Powering Lindora’s Growth and Impact Nationwide

celebrating-the-nurse-behind-the-mission-how-melinda-endricks-is-powering-lindoras-growth-and-impact-nationwide

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

HTeaO Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-hteaos-franchise-costs-fees-profit-and-data

Photo of Happinest Brands vans and teams standing together

Happinest Brands Closes Strong Q1 With Strategic Growth, System-Wide Enhancements

happinest-brands-q1-2025-growth

Lumin Lash Franchise Deep Dive - Costs, Fees, Profit and Data - 1851 Franchise

Lumin Lash Franchise Costs, Fees, Profit and Data for 2025

lumin-lash-franchise-deep-dive

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

International Workplace Group: The Hybrid Work Boom

MORE STORIES LIKE THIS