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JDog Carpet Cleaning & Floor Care Eyes New Jersey as Next Growth State

The exclusively veteran-owned home services franchise has identified room to add over ten new locations in The Garden State.

JDog Carpet Cleaning & Floor Care, a new floor cleaning franchise from veteran-focused franchisor JDog Brands, is gearing up for major East Coast expansion. Following a pandemic-fueled boom in the home services sector, JDog Carpet Cleaning & Floor Care signed an impressive 17 franchise locations in its first two years of operation. Now, the emerging brand hopes to open 20 new locations by the end of 2021, with sights set specifically on New Jersey.

Why New Jersey Is Primed for JDog

New Jersey features a rapidly-growing population of homeowners as many people have moved away from nearby cities like New York City and Philadelphia due to the COVID-19 pandemic. Overall, The Garden State features more than 3,200,000 single-family households as well as more than 300,000 veterans, according to the U.S. Census Bureau. These are prime demographics for the veteran-based home services franchisor. 

But the primary reason JDog is heading to New Jersey is because of the close proximity to the brand’s headquarters in Pennsylvania. By being so close to home base, incoming JDog Carpet Cleaning & Floor Care franchise owners will have the benefit of hands-on support as they start their business. The brand offers comprehensive training and ongoing support from its corporate office, and most new owners open their business in as little as eight weeks after signing the franchise agreement.

“The beauty of this business is that it requires no specialized skills or knowledge, but at the same time, it is designed to elevate the strengths of veterans and make the most of their talents,” said Dana Forester, president of JDog Carpet Cleaning & Floor Care said. “So much of being in the military is about following a process, and with JDog, we’ve built a process that just about any veteran can take and turn into a thriving business.”

The Advantages of a JDog Carpet Cleaning & Floor Care Franchise

The JDog business requires no brick-and-mortar space, resulting in minimal overhead costs, a streamlined operational model and an attractive work-life balance. JDog’s streamlined operational model also means veteran franchisees don’t need any on-the-ground experience in floor cleaning or even business ownership — they simply need to demonstrate an alignment with JDog’s core values of respect, integrity and trust. 

“Veterans often have a difficult time transitioning into civilian life,” JDog founder and military veteran Jerry Flanagan said. “Most jobs don’t look anything like the military structure that veterans are accustomed to, but franchising, when done correctly, can fit like a glove. Veterans like to follow a process. They take their training seriously, and they’ve got the grit and experience to overcome challenges. We’ve built our franchise opportunities to make the most of those qualities and help our franchisees find success quickly.”

JDog Carpet Cleaning & Floor Care offers steam cleaning for carpets, area rugs, upholstery, tile, grout and hardwood. Since these are specialized services that are difficult for individuals to do on their own and cannot be automated by technology, Flanagan says JDog allows owners to tap into a recession-resistant consumer offering, recurring revenue and repeat customers.

Why the Time Has Never Been Better To Invest in JDog

Over the past year, the $5 billion carpet cleaning industry has proven to be more relevant than ever as people spent more time at home during the pandemic. As a result, while 2020 brought a series of challenges for businesses across nearly every segment, JDog Carpet Cleaning & Floor Care was able to thrive. 

Now, in conjunction with JDog Brands’ other franchise, JDog Junk Removal & Hauling, franchisees can offer a holistic service for these homeowners who are moving or clearing out a space. This means more referrals and stronger brand awareness across markets.

In the second half of 2021, JDog is actively seeking qualified franchisees to open franchise territories in markets across the country, starting with New York, New Jersey and Pennsylvania.

“We have emerged as a leader in a very in-demand market, and we’re ready to take full advantage of that position,” said Flanagan. “We’ve got wide open territory availability and increasing demand for our services from prospective customers. Now, we’re just focusing on finding the right franchise owners to help us launch in new markets.”

The cost to open a JDog Carpet Cleaning & Floor Care ranges from $37,909 to $169,947 including a $25,000 franchise fee. For more information on franchising with JDog, visit